Roger Faxson looked at the document in his hand. The price of $1.9 billion was dazzling. This was another huge acquisition by Renren Music, but it was acquired for EDA Records. The acquisition target was LiveNation Ryan Entertainment Performance Company, the world's largest live performance company!

This is the world's largest live performance company. It produced and promoted concerts, stage plays, sports events, etc. last year alone. The number of competitions exceeded 30,000, and there were more than 51 event venues. It was also the manager of multiple Premier League stadiums.

When Renren Music targeted the LiveNation live performance company, Roger Faxson couldn't help but swallow his saliva. Of course, he understood the significance of this contract. As long as the signing is completed, EDA Records will directly become the world's largest live performance company!

Fu Ziguo looked at Roger Faxon. As for the acquisition of 1.9 billion US dollars, Renren Music would definitely not be released. Chuke Technical Headquarters should not count on it. The wool comes from the sheep, Renren Music directly turned on the doll mode.

Taking the newly acquired EDA Records, Renren Music borrowed the funds from the British and European banks, and the consortiums. It was one after another. The major banks, foundations, and consortiums were unwilling to lend EDA Records funds because EDA Records had become a mess.

But now it is different. When Renren Music guaranteed Eidien Music, these banks, foundations and consortiums began to donate generously again. Eidien Music was unreliable, but Renren Music was unreliable. Even if you take a step back, Renren Music would not be reliable. There is also the Chuke Technical Headquarters!

Those banks, foundations, and consortiums that borrow funds were not worried at all. Eidai Records was a quagmire before, and Renren Music was different. Chuke Technology, the parent company of Renren Music, has a huge industry in Europe. CDPR Polish Stupid Game Company, F1 Holding Company, ICQ, Skype, of course, Eidai Records, LiveNation Performance Company, these industries combined are enough to match the 1.9 billion US dollars? Even if Renren Music doesn't pay back the money, those banks, foundations, and consortiums are happy? They can collect another wave of leeks.

"The Renren Music Platform and its ticketing company Damai.com have data that the live performance market and revenue are growing at a rate of more than 10% per year. In the past, concerts needed to drive record sales, but now they are completely different? Concerts are singers and record companies. In addition to copyright, the biggest source of income!" Fu Ziguo said to Roger Faxon.

Roger Faxson looked at the contract and sold Eidien Music with the backhand of Renren Music, without any dissatisfaction. If he had made the decision, it would have been sold more thoroughly than Fu Ziguo.

"European Records directly transformed into a live performance company?" Roger Faxson was both expectant and a little frightened. European Records had never involved in the performance business in the past, let alone become the world's largest live performance company in an instant.

Fu Ziguo looked at Roger Faxson and drank a cup of coffee. He said in a tone of affirmation but warning, "Elder Records must make changes? The physical record business is completely unacceptable to the trend? Elder Records must make changes. Concert tours are the best way out for Elder Records!"

"It's not just about holding concerts for singers under EDA Records? After EDA Records takes over LiveNation, it also needs to join other record companies to hold global concerts with singers."

"Everyone Music is sure. In the next three years, in the UK alone, the revenue from live concerts will exceed the sales revenue of record. Eidai Records must seize such an opportunity. Eidai Concert supports Eidai Records!"

Roger Faxson could hear the meaning of Fu Ziguo dialect. If Roger Faxson did not seize this opportunity, then everyone's music would not mind changing him too.

Taking a deep breath, no matter what, it is an old world, which is more important, Roger Faxson knows what to do, for the sake of Eidien Records, and even for himself.

"European Records requires funds. If you want concerts to become a trend in the record industry, you must invest. European Records needs to dig up Madonna to try the waters!" Roger Faxson said in one breath.

Madonna is a bit worse than before, but the appeal of the global music market still exists. As a generation of pop music queens, although it is no longer popular in North America, her concert tickets are still sold in other places, Europe, Asia, and North Africa.

Only when Madonna and other singers work with EMI Records and make profits by relying on LiveNation performances can other singers defect to them.

There is nothing in this world for no reason. If you want other record companies and singers to cooperate with EDA Records, you must let them know that by performing concerts, you can earn more than selling records in the past. Otherwise, those singers would rather live a retired performance life in Las Vegas than follow LiveNation and travel around the world.

"No problem," Fu Ziguo also agreed immediately, "Originally, Renren Music will also introduce singers to Eidai Records, Madonna, U2 Band, Shakira, Muse Band, Renren Music will help Eidai Records introduce, and in addition, it will also help Eidai Records acquire some of its record business, Taylor Swift's record company, etc., Renren Music will help Eidai Records take down Eidai Records!"

In the past, Renren Music was weak in developing and cultivating singers, and big-name singers were only in their old age, so they had to cooperate with Renren Music with the attitude of retirement. But now it is different. With Eidien Music, which has more experience in cultivating and developing singers, Renren Music can let go of their hands and recruit soldiers and fight against Sony Music and Universal Music in the record industry!

"The singer business is another major business of EDA Records in the future. In the future, EDA Records will undertake the business of Renren Music to develop singers. It is not only to cultivate and explore singers, but also to develop more commercial value for singers, including distribution of music, advertising endorsements, concert tours, etc. EDA Records will all involve it!"

Roger Faxson couldn't help but frowned, "The set of "360 contracts proposed by Sony Music President Doug Morris?"

As the president of Sony Music, Doug Morris is very insightful about the development of the entire record industry. He knows that the decline in record sales is inevitable, so he came up with other ways to cut leeks.

Doug Morris is not like Renren Music, and he constantly wants to develop music copyrights, as well as other music revenue channels, etc. He came up with another way to cut leeks.

Cut leeks from singers under the record company. In the past, the record company signed contracts with singers was separate, that is, the record company was only responsible for distributing singers' music. As for concerts, advertising endorsements, agency contracts, etc., they were all cooperated with other companies.

But now the record company's sales are not enough, and it's impossible to continue to see it, so it wants to compensate from other places, so it aims to focus on the singers and puts music distribution, advertising endorsement, concert tours, etc. in the hands of the record company itself. Even if it can't be taken down, it will have to get a share of it.

However, this model has not been fully promoted yet. Major singers and the agency behind it are resisting this gameplay, but it is difficult to stop it for a long time.

"That's true, it's different," Fu Ziguo said to Roger Faxon. "European Records is more about developing these businesses with singers, and also increasing the proportion of revenue distributed to singers."

"Tell those singers who work together that EDA Records will provide them with more services in all aspects, so that their songs can be listed on more platforms, and their annual income will be higher. If necessary, they can sign an agreement with these singers. If EDA Records fails to achieve their annual income target, EDA Records is willing to make compensation!"

Roger Faxson was stunned for a moment. This was a bet, but it was indeed a way to quickly advance the "360-degree full contract!".

"The future Eida Records will be mainly responsible for Renren Music's offline business, mining, cultivating singers, holding concerts and other live performances, establishing a larger music copyright library, and developing more offline music businesses!"

In the future, Renren Music and Edai Records will basically develop online and offline simultaneously, responsible for singers, concerts, singers and music peripheral businesses, etc. The entire Edai Records have almost completely changed with the previous development, and have completely abandoned CD record printing and sales. Roger Faxson is not sure whether Edai Records is still a traditional record company.

However, when Roger Faxson saw the document that retained the vinyl record production line and business, he was stunned, "European Records wants to retain the vinyl record business?"

Roger Faxson was a little amused and cried, not knowing whether this was considered a sign of overwhelming slimness. Several CD record production lines and manufacturers were sold, but vinyl records were retained and they wanted to acquire other vinyl production lines, making EDA Records the world's largest and only manufacturer.

"certainly!"

Fu Ziguo said seriously, looking at Roger Faxon and said, "Eidai Records is a serious record company!"

Although Fu Ziguo was not sure whether it was useful to keep those old antique vinyl record production lines, what Chen Chu told him that Fu Ziguo would definitely complete, and he did not dare to be careless at all.

"One day the trend of vinyl records will recover, and EDA Records will become the world's largest and only vinyl record supplier."

"The Sales Department of Edai Records, the London main store that has been retained, will become the main store of Edai Vinyl Records in the future. In addition, Edai Records will hold a "Vinyl Record Day" to launch a revival trend of vinyl records!"

If it weren't for the person in front of me, he would be the president of the world's largest digital music platform. He dug a tomb for physical records with one hand, and Roger Faxson would have created the illusion that the people in front of me are the "guardian" of traditional records.

This era is so crazy. Those who make digital music are actually going to revive vinyl records. Roger Faxson felt that he really couldn't keep up with the trend. In a trance, he could hear, "Sir, the times have changed..."
Chapter completed!