"Even if the copyright department of EDA Records wants to acquire it, it will definitely exceed 2 billion US dollars."

Martin Bandier laughed, as if he was joking by these words, "I admit that Renren Music has a great revenue, and the ringtone business has become one of the main ways for digital music to monetize now, but Renren Music is just an Internet music company, and EDA Records is a traditional record company!"

Renren Music makes a lot of money, and Martin Bandier does not deny this. I heard that Renren Music's revenue may even surpass Universal Music last year. This is horrifying enough, but the profit of a lot may not necessarily represent everything. Now the voice of the record industry is still in the hands of the five major records.

Although Renren Music is very popular now, Martin Bandier doesn't care. If a hero cuts his arms off, the five major records, many physical record companies, and its artists and singers stop licensing the copyright of music to Renren Music, then the entire Renren Music will be like a sand castle, and will be blown away by the wind.

Listening to Martin Bandier's words, Doug Morris shook his head. Although he was old, his thinking was not stiff. Especially after being swept from Universal Music, although he always fucked against Universal Music, Doug Morris began to accept new things.

Cooperating with Apple i-Russ Es is the biggest change Doug Morris made. After Renren Music emerged and launched the digital music platform, the world's five major record groups began to be forced to take sides and start cooperation with digital digital platforms.

Among them, Universal Music chose Yahoo Music platform, Sony Music took the lead in Apple i-super es, and as for the three major record groups, Warner, EDA and BMG, they embraced the Renren Music platform.

It’s no wonder that the five major record groups are not reserved. They really have too many digital music platforms? Just like Universal Music? The three major shareholders behind Yahoo Music are Yahoo, Microsoft and Amazon. That’s really awesome. They used huge funds to win the copyright of Universal Music.

Apple is the same? It gives Sony Music a huge cooperation fee, and it is a 30% share of the money. It is as strong as the leader of Qiao. In order to win over Sony Music, it has to give Apple Music a 70% share of the money to Sony Music.

This has formed the three giants of digital music. It seems that the three major music platforms of Renren Music, Yahoo Music and Apple Music are fighting, but in fact, the five major record groups behind them are still performing operas.

"In the first half of this year, Sony Music's revenue contributed by digital music increased by 16%. Sony Digital Music's revenue exceeded traditional records, which is just a matter of time!"

Doug Morris looked at Martin Bandier and said, "As a record industry, people are disgusted with everyone's music? Because everyone's music has a digital music platform, they are vampires lying on record companies!"

"Everything every point of the growth of Renren Music is sucking the flesh and blood of record companies, but the trend of digital music is no longer stopped, and we must know this."

Doug Morris reminded Martin Bandier that Renren Music is not as weak as imagined? Even if the five major record groups occupy the upper reaches of the music industry, they may not be able to gain the upper hand in the confrontation with Renren Music. After all, Renren Music is inseparable from the five major record groups, but the five major record groups dare not easily turn against Renren Music unless they are ready to fight to the death.

"Speaking of this," Doug Morris raised his glass. "The management and operational departments of Renren Music are indeed very special. They have started the ringtone business, which is a plate worth nearly 10 billion US dollars a year. Sony Music's annual revenue on ringtones is also increasing!"

"There are also streaming media and copyright distribution, Facebook, Tube, Renren Film and Television, etc., which use the music copyrights of Viacom, LMC Free Media Group, Warner, BMG, and EDA a lot, and the copyright and advertising revenue received by these companies are increasing every year!"

Listening to Doug Morris' words, Martin Bandier laughed a little awkwardly. Because he was not in the same camp, Sony's music copyright could not appear in the distribution system of Renren Music.

Although EDA Records has been much worse than Sony Music in recent years, it can earn a lot of money from Renren Music every year to maintain the operation of EDA Records, and can also rely on copyright fees to its singers to barely maintain EDA Records.

In contrast, Sony's huge copyright library is far from being used, and digital music and copyright revenue are even far from that of EMI Records.

Doug Morris may have just mentioned it by accident, but it still made Martin Bandier a little embarrassed. He was not as good as the copyright department of Hundred Days Records, which means that he, the president of Sony's publishing department, did a little unqualified job!

Doug Morris actually appreciates Renren Music, and even had the idea of ​​running a team to dig up Sony Music.

If others know this idea, it may cause a stir. The record industry giants are actually trying to poach digital music platforms. If they say it, no one will believe that those digital music groups are in the eyes of traditional recorders.

But Doug Morris doesn't think so. How did record companies make money in the past? Big heads just sell records, and then hold a few concerts to sell music peripheral products, such as drums, keyboards, bass, etc., it seems that they have made a lot of money, but in fact, they have not changed their routine for decades.

Renren Music has brought another way of playing. Although Renren Music now brings only a few billion US dollars in the global digital paid music market every year, it is only a few billion US dollars.

Compared with the global record sales market of more than 30 billion US dollars a year in the past few years, this is not worth mentioning at all. This is what makes major record companies hate it. They used to be able to divide more than 30 billion US dollars a year while lying down, but now they are exhausted and can only barely survive. The gap is too big.

But Doug Morris doesn't think it's entirely because of the music of Renren. Since its birth, Renrenren Music has been promoting genuine and paid music, which is really impossible to be ridiculed.

Although the digital paid music directly brought only a few billion, the ringtones, streaming media distribution, music copyright development, etc. promoted by Renren Music are developing rapidly. The ringtone market alone exceeds 9 billion US dollars. In addition, the benefits brought by Renren Film and Television, Tube and other Internet video media have not disappeared, but it has only changed the way.

However, these words cannot be said directly as Doug Morris, otherwise the entire recording industry would be in a state of great success. Just like that joke, "The minister has not rebelled yet, the emperor has rebelled himself..."

Although it is impossible to say it clearly, Doug Morris still reminded Martin Bandier to operate Sony's copyright library, which is a mountain of gold.

"In addition, I heard that Renren Music will continue to expand the channels for the monetization of music copyrights. Renren Music is working with SG Games to jointly develop a music video game "guitar hero". I heard that it combines some well-known rock music from the 1960s and 1970s and launches a music game to the market. If this game really works, it means that there are many ways to generate and monetize music..."

Listening to Doug Morris' words, Martin Bandier felt a ridiculous feeling, music and games were combined?

Martin Bandier didn't know if Doug Morris was really old and began to become a little confused. Even the obvious methods of attracting attention and attention from Renren Music began to believe it, and it seemed to be very respectful.

Martin Bandier was unwilling to mention these things again, which brought back the topic, "President Morris, whether it is Universal Music or Renren Music, I think Sony should ask for the price of EDA Records now because it should intervene in EDA Records. I hope that President Morris can apply for funds from Sony Entertainment Headquarters. I will propose to EDA Records to acquire EDA Records' copyright department!"

Doug Morris did not refuse this time, nodded and agreed. He said the same thing. Doug Morris can not want EDA Records, but he must not be cheap Universal Music. If you can't get it, you must not be ruined. Anyway, you must not make Universal Music so comfortable!

Just as Martin Bander talked to Doug Morris and was about to turn and leave, he saw an assistant Doug Morris driving a golf course and hurriedly breaking into the golf course.

"President Morris," the assistant came to Doug Morris, saw Martin Banderer on the side, and hurriedly called out, and then said to Doug Morris, "There is an emergency on the side of EDA Records!"

Hearing this, Martin Bandier felt inexplicably nervous. Without any time to say anything, he went to the golf course lounge with Doug Morris.

By the time Martin Bandier and Doug Morris entered, there were already many singers in the lounge, artist agents and other music industry personnel staring at the TV in the lounge. Even if Doug Morris came in, everyone was not concerned about it, because the news from the TV was too amazing.

Wearing a black suit, the head of the British trade supervision and antitrust department announced to the BBC TV camera, "After multiple rounds of negotiations with EDA Records, Citigroup, Bank of England and others were invited to participate.

Here, we regret to announce that we agree to the sale of EDA Records!”

A huge scream came from the lounge of the golf course. Martin Bandier looked at the TV in a daze, and his heart was filled with storms. The first thing he thought of was Universal Music, but he didn't expect that EDA Records were taken down by Universal Music?

Doug Morris is not much better, with a serious face. If EDA Records are really taken down by Universal Music, it will have a great impact on the entire music industry. Sony Records is directly at a disadvantage. Doug Morris' first idea is to launch an antitrust investigation into Universal Music, and he must dismantle Universal Music. It is really too much pressure.

However, at this time, the executives of Universal Music were also staring at the TV, thinking about the same problem.

"But Edai Records is the most important part of the history of British culture. Even if Edai Records' equity will change, we can solemnly announce here that we will never let it go. Edai Records will continue to stay in Britain and still exist independently, and Edai Records will not lay off employees..."
Chapter completed!