Regarding Renren Music's cooperation with major record companies, people in the music industry and outsiders have completely different concerns.

Renren Music cooperates with 20 music record companies including Rolling Stone Records, including cooperation in ringtone business, peripheral industries, and concerts. Together, it already occupies one-third of the entire music market!

This has also allowed the entire music industry chain, led by Renren Music, to become the group with the richest resources and the largest number of singers and artists in the entire domestic music market. Basically, Renren Music has begun to become the dominant player in the entire domestic music market.

Almost immediately after Renren Music cooperated with major record companies and music websites, the entire domestic music market immediately changed drastically. The music market that used to be dominated by record companies has transformed into a market dominated by music websites.

The website’s voice began to increase suddenly!

Renren Music has also become the top music company in China. Major film companies have begun to provide Renren Music with songs, copyrights, resources, etc., and the influence of Renren Music has begun to increase dramatically!

For ordinary users, the entire domestic music market suddenly exploded, and a large amount of music began to appear on the Internet.

The CRBT business has also begun to increase dramatically. Major record companies, music websites, communication operators, plus TV stations, media, etc., have made the CRBT business completely explode in the entire domestic market.

The continuous explosion of song revenue has also led major record companies and singers to continuously invest in the entire market!

After cooperating with major record companies, Renren Music has basically become the music company with the most resources and the highest revenue in the country, and its influence is definitely the largest music company in the country.

Profits also began to increase suddenly, including advertising, paid downloads, ring tones, peripheral industries and concert ticket business, etc., all began to develop in full swing.

While major record companies and music websites began to invest heavily in the ring tones business, Renren Music continued to develop other businesses, improve advertising, paid music, peripheral industries, ticketing and other industries, and continued to compress the ring tones business in Renren Music.

proportion.

This is also to prepare for the future. The ring tones business can explode for a few years, but after three to five years at most, the industry will basically start to decline.

Therefore, Renren Music has prepared for the rainy days and started to develop other businesses. From this cooperation, Renren.com will definitely be the party with the biggest gains, and the entire domestic music market is in the hands of Renren Music!

From the establishment of Renren Music to the present, the entire Renren Music has experienced almost earth-shaking changes, as has the entire domestic music market. In the blink of an eye, it became the most profitable music company in the country. This was something no one expected.

Although Renren Music has repeatedly emphasized that it is an online digital music platform, in fact, the continuous development of business has made Renren Music a comprehensive music company, but it mainly focuses on wireless business!

The media is also very concerned about Renren Music. Some media even claim that Renren Music has become the leader in the domestic music market. The higher the revenue of Renren Music, the better the entire domestic music market will be. Vice versa, it shows that

The entire domestic music market continues to decline, and Renren Music has become the direction beacon for the domestic music market!

Media such as "Technology Times" and "Business Times" also reported that "Renren Music now represents the entire domestic new music market and has begun to transition from the traditional record market to the digital music era. The cooperation between major record companies and Renren Music has

It is expected that the performance will improve in the future!”

And indeed, after signing the agreement with Renren Music, major record companies immediately felt the magic of the Internet era. The rapid development of the ring tones market caused major record companies to improve their performance reports.

For example, Rolling Stone, which was the first to cooperate with Renren Music, predicts that its revenue will increase by 5% this year. This is the first time in the past three years that Rolling Stone has announced an increase in performance. In the past three years, it has been declining continuously!

Foreign media are also paying special attention to Renren Music. Many media are reporting, “As the world’s first online digital music platform, Renren Music is likely to enter overseas markets in the second half of this year.

The entire emerging digital music market has had a huge shock!"

During the time when Renren Music was founded, many music platforms appeared in China, not to mention abroad. Four weeks after the Renren Music platform was launched, Apple launched the Apple itines music store to provide downloads for Apple's music players.

, is developing very rapidly!

In addition to Apple, several music websites also appeared at the same time and began to compete for this market, but the scale was much smaller.

Foreign media believe that Renren Music will soon enter foreign markets, especially with the existence of Facebook, there will not be much trouble in foreign promotion.

In fact, this is indeed the case. Facing the overseas market, Renren Music is also very excited. During this period, it has been developing overseas versions, which is different from the situation in the domestic music market.

There are many differences abroad, and the development of Renren Music will definitely not be the same. To enter overseas markets, music copyrights are required. Renren Music cannot directly launch pirated music online like pirated music platforms. Foreign copyright protection is still relatively strict. Really

If we do that, I'm afraid the lawsuit will continue endlessly.

Therefore, Renren Music is also looking for overseas cooperation targets during this period. In addition to preparing to move its domestic ringtone business overseas, it is also looking for a suitable music company.

If possible, Renren Music will acquire some overseas record companies. Although the copyright is very weak, it still has a foothold.

Now Apple's iOS music store is just a side project. Like Renren Music, users can convert 3D records into digital music for listening. This is also an important reason for the lack of music copyright.

Although there are many difficulties, Renren Music's overseas journey will not be delayed for too long. After preparations are completed, Renren Music's entry into overseas markets will be launched directly!

The outside world has always been very concerned about Renren Music's monthly revenue announcement, even to the point of sensitivity. After all, the results of Renren's online launch in the first month are really amazing, and if the revenue declines, it may also have an impact on the music market.

.

After cooperating with major records and music websites, Renren Music announced its second-month performance report, with overall revenue exceeding 420 million yuan. This made the entire domestic record market celebrate, and even listed companies that took stock in record companies began to see their stock prices rise.

promote!

However, in the face of continued rising performance, Renren Music tactfully reminded all markets to be prepared for possible surprises, as the revenue growth of the ring back tones business may slow down in the future!

However, this warning was not taken seriously by record companies and music websites that had been suppressed for a long time. They calculated that each company can get more or less millions of profits this month, and major records such as Rolling Stone may increase their profit by more than 22 million for the whole year.

Billions of profits!

Renren Music is just fulfilling its obligations and giving a reminder. Whether they take it seriously or not has little impact on Renren Music.

Later, Renren Music, together with the three major domestic communication operators, announced the development status of the domestic CRBT business in a single month. The number of domestic CRBT business users exceeded 20 million, and it is expected to reach its peak next year. It is expected that more than 200 million users will use CRBT.

The annual ringtone business revenue may exceed the 7 billion mark!

As soon as this news came out, the entire music market almost cheered. As for this is the most optimistic prediction, there are even predictions that within five years, the output value of domestic wireless ring tones and other music copyrights may exceed the 10 billion mark!

One can imagine how this makes major record companies and music websites feel. However, these benefits may be a benefit to record companies, music websites, and communication operators.

For famous singers, they may get the profits they deserve, but for ordinary singers, it is really difficult. There are even situations where record companies earn millions in revenue and singers receive thousands of royalties.

This is still a situation where Renren Music is strongly suppressed and must make profits for singers and songwriters, so that basically everyone can benefit. Otherwise, I don’t know how many singers have sung songs but have no profit.

Independent singers suffer even more. Basically, after cooperating with record companies and music websites, the profits they get are almost negligible.

Only Renren Music directly distributes profits to record companies and singers, so there are no such nonsense. This is why Chen Chu only cooperates with 20 record companies. If there are more, he will not be able to care about them at all.

Come.

This situation has also caused a large number of singers and artists to flock to Renren Music. Although Renren Music has also lowered prices, compared to other record companies, Renren Music is extremely fair and will not happen.

In case of deductions and delays, payment will be made on time on the first of every month.

However, there are basically too few people who can enter Renren Music. Unless they are famous or have particularly good talents, otherwise, it is really difficult. No matter how many resources Renren Music has, it is impossible to take care of so many people!

However, the music industry and ordinary people only pay attention to the revenue of Renren Music, but few people pay attention to these revenue components.

On the contrary, the technology industry and economic media are extremely interested in Renren Music. Many domestic and foreign media have reported Renren Music's revenue report at considerable length.

An American media that tracks the development of the technology industry said after researching Renren Music that it is hard to believe that a company like Renren Music that relied on the ring tones business is currently getting rid of its dependence on the ring tones business. They have begun to involve music peripheral industries and

Regarding music terminal equipment, the situation is not obvious yet, but in the next few years, we may witness a different music company!

To put it bluntly, it is weird. Now Renren Music has invested in MP3 players, audio equipment, and developed peripheral industries, which is really unethical.
Chapter completed!