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Chapter 148 Eventful Autumn

There is no promotion or many classic songs launched. On the Renren Music platform, the ringtone business area has received nearly 60,000 transactions a day.

This result is not outstanding, but it can be seen that this business is actually very popular among the user group.

In Renren Music’s ringtone area, you can download a song by paying two yuan and become the ringtone of your phone. That is, when the phone is called by others, it is no longer a simple blind voice, but becomes the downloaded music.

Seeing Chen Chu, there was no intention of getting angry. Fu Ziguo and Huang Yonglin were temporarily relieved. They had thought that the effect of launching paid music at this time might not be very good, but this situation still exceeded their expectations!

"Increase the ringtone production in the ringtone area, prepare to launch the new songs of Xu Yuteng and Daolang, and prepare to start promoting the ringtone business!"

What the ringtone needs is not a whole song, but the part of the **, or a piece of music, etc., which can become a ringtone. Nowadays, millions of songs on the Renren Music platform are all resources of the ringtone business. There is nothing that cannot be used, it only depends on how to use it!

Chen Chu wants to have the ringtone area of ​​the People’s Music Platform to establish a music library for more users to choose as soon as possible!

Hearing Chen Chu's words, Fu Ziguo looked terrified and nodded at Chen Chu. He knew that the ringtone business was now the Renren Music platform, and his only hope. If it cannot be achieved, Fu Ziguo feels that he will be recorded in history and become a negative teaching material for future generations to be vigilant!

No one wants to be a negative teaching material, and it is used to alert future generations, so Fu Ziguo is definitely very concerned about this matter!

Turning his head, Chen Chu looked at Huang Yonglin, "Everyone Music must provide technical support, connect with the TV station and the communications company, and there must be no accidents!"

When Fu Ziguo and Huang Yonglin left, Du Jianzhao stood up from the side and said with a wry smile to Chen Chu, "There is a lot of public opinion outside now. Do we want to do some public relations?!"

Chen Chu waved his hand. There was never anything that calmed down when it comes to interests. The emergence of Renren Music platform will definitely make record companies and record agents dissatisfied. As long as Renren Music Network has a little shortcomings, the other party will definitely hold on!

"You contact the TV station, radio station and mobile station, and start promoting the ringtone business. As for those public opinion, don't worry about them!" Chen Chu said to Du Jianzhao.

Hearing Chen Chu's words, Du Jianzhao nodded and walked out, and began to get busy. However, the atmosphere inside Renren Music Network was a bit low at this moment, because public opinion was very unfavorable to Renren Music Network!

When Renren Music Platform announced its results after it was launched, it surprised the entire Internet industry. The popularity of Renren Music Platform exceeded the expectations of the outside world.

However, it was a bit strange for Renren.com to not announce its revenue status, but the news that broke out quickly spread throughout the market.

A domestic third-party data company announced the Renren Music platform to the public. After it was launched, the revenue situation was not ideal. "As a product, the design of Renren Music platform is definitely qualified, and it gives users a new music platform!"

"However, in terms of profit, the Renren Music platform has failed. It has been launched for 24 hours and has many websites supported it. Renren Music Network, which has an advertising fee investment of more than 10 million yuan, has a paid revenue of less than 10,000 yuan. There may be opportunities in the future, but there is a high probability of huge losses this year!"

When this news came out, it instantly caused a sensation in the entire Internet market. I saw the Renren Music Platform being popular before, and the heart-warming Sina, Sohu, China.com, T.com, etc., were all over.

That night, Renren Music’s money earned less than 10,000 yuan on paid songs, not counting the share of the money. However, from purchasing copyrights to advertising promotion, it is roughly estimated that Renren Music has invested as much as 230 million yuan, and may continue to lose money later!

This is not a good business, it is simply a bottomless pit. As soon as the news came out, major Internet companies are all so femtomatic about online digital music sales platforms. Even several Internet companies that were ready to move before immediately announced that they would never involve the digital music market!

At this time, major media began to report, and even foreign media began to report, and they had already involved Renren Music and Facebook.

Some media reported that "The performance of Renren Music has once again cast a shadow on the future of Renren.com, and even caused investors and securities institutions to worry about the prospects of Renren and Facebook. Renren is determined to abandon commercialization, and the way of conducting new businesses may even ruin the prospects of Renren and Facebook!"

Facebook, which is making rapid progress in overseas markets, has indeed been affected. As the world's first digital music sales platform, Renren Music's online performance is really not good. Facebook has been affected, and its previous cooperation businesses, including online cooperation with Yahoo, have begun to shake.

At this time, the entire domestic record company, let alone mentioned it, almost began to regard Renren Music as a laughing stock. A record company believed that Renren Music should be the worst performer in the entire domestic music company in the past twenty years, no doubt about it!

Many people are speculating when the Renren Music platform will be closed, because at present, there is almost no use except burning money.

It was raining all night long, and Renren Music was launched not long after it was launched. More than a dozen record companies led by Yanjing Feiyu Records also sent lawyer letters to Renren Music Platform!

The incident started because of the burning function of Renren Music platform, that is, the music of D records is burned to mp3, mobile phones and other products through Renren Music platform. Renren Music itself did not upload these music, and there were many similar software on the Internet before.

However, this time Feiyu Records joined hands with other record companies to sue Renren Music.com, believing that Renren Music has affected their record sales through this burning method, and has also made pirated music appear on the Internet, and has raised more than 6 million in compensation to Renren Music!

In just one day, this news began to spread rapidly throughout the country. Feiyu Records was obviously speaking out at the lion. If this lawsuit really made Feiyu Records win, it would have a significant impact on the entire domestic music market!

As soon as the news came out, almost all domestic record companies stood behind Feiyu Records and began to fuel the fire. They felt excited for a while, and it seemed that it would not be enough to calm the public's anger if they did not let everyone's music disappear.

This is obviously a matter of taking advantage of the issue and putting all the depressions of record companies over the years on Renren Music. If these record companies could have shown such momentum many years ago and deal with those pirated records, maybe domestic pirated copies would not be so rampant!

I had never been able to suppress the flood of pirated records before. At this time, I wanted to vent my anger on Renren Music. I obviously thought Renren Music was the soft persimmon and wanted to pinch it!

If, according to the requirements of Feiyu Records and other companies, Renren Music will only take a few days to go online, their record company will lose millions of losses. As long as a pirated music is spread once, the price of a record will be the price. According to this requirement, Renren Music will probably compensate them more!

If hundreds or thousands of domestic record companies are counted, Renren Music can basically go bankrupt, maybe it will not be enough to lose money!

Faced with the letter of suing lawyers from dozens of record companies such as Feiyu, Renren Music was silent for two days and directly accepted the letter of lawyers. His attitude was so tough that it exceeded everyone's imagination.

Faced with the prosecution, Renren Music had no intention of reconciliation or concession, and directly asked to see him in court.

Not only that, Renren Music also sued more than a dozen record companies including Feiyu Records, believing that Feiyu Records slandered Renren Music's reputation, which surprised everyone.

Renren Music transferred Chuke Technology's lawyer Gu Tuan to serve as the person in charge of this prosecution.

Chuke Technology has still maintained a group of lawyers with the largest Internet in the entire country. When they were fighting Shanda Games, SG Games relied on these lawyers.

This time, Renren Music Network directly transferred this huge group of lawyers over. Seeing the momentum of Renren Music Network, Feiyu Records and other companies, he suddenly began to feel guilty.

When Renren Music and Feiyu Records were fighting, the business of sp ringtones began to be promoted throughout China.

Thanks to the cooperation with major TV stations during the UBA basketball league last time, this time Renren Music and major TV stations have almost no difficulty. The previous cooperation has made major domestic satellite TV stations make a lot of money. This time, I naturally want to cooperate with Renren Music.com and make another profit!

Renren Music launched this time with Xu Yuteng's "Wait for a Minute" and Daolang's "The First Snow in 2002". Before the launch, Fu Ziguo was a little nervous. The performance after Renren Music was launched made Fu Ziguo take the title of the most watery music marketing manager in China. His vision was almost ridiculed in the industry.

When he heard these two songs, Fu Ziguo was extremely shocked. He did not expect that the singer signed back according to Chen Chu's list could actually write such songs. However, the styles of the two songs are very different from the styles in the current music market. The personal style is too strong. Whether such popular songs can be accepted by the market made Fu Ziguo feel nervous.

In Du Jianzhao's office, Chen Chu and Du Jianzhao were watching TV. This was the TV of Yanjing local station. After a program, a wave of familiar music appeared on the TV.

This is a ringtone promotional advertisement for Renren Music. The time is tight, and there is no MV, so it can only be expressed in an animation style. The story is very simple. A young man and a woman fall in love. The boy wants to develop abroad. The girl started to be a nude model for the boy's expenses, but was caught by the boy one day and had a misunderstanding.

Then the boy left without caring about the girl's retention, and then found out that everything was going on, but it was too late.
Chapter completed!
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