The first thousand four hundred and fifty-eight chapters double
Although I am unwilling to admit it, the current mobile phone industry structure is that Onyx Technology, Apple and others are the disruptors in this industry. In the current mobile phone industry, it belongs to the type of niche brands. Nokia, Motorola, Samsung and other brands have more than 100 million units in annual shipments. Compared with this, today's Onyx smartphones are indeed niche products.
"If the shipment of Onyx-branded smartphones can exceed 20 million units next year, then Onyx technology brand is expected to account for about 2% of the global mobile phone market share and become one of the world's mainstream mobile phone brands!"
Chang Qingheng took Qi Yi and said that it seems that the market share of 2% is not much, which is somewhat unworthy compared to Nokia's 40% or even more than 50%, but this sales are already the top in the world. After all, brands such as Nokia, Samsung, Motorola, Sony, Ericsson, LG, etc., have a combined market share of more than 80%. The mobile phone manufacturers behind them are snatching the remaining ten percent of the market share.
For example, BlackBerry, Kyocera, Sharp also has many domestic brand mobile phones. They can get one percent of the global mobile phone market shipments and can announce that they have become world brand mobile phones!
If Onyx Technology has been released in less than two years and has been among the mainstream mobile phone industry in the world, it will be proud of itself. For Chang Qingheng, Onyx Technology can achieve this step, it is worth celebrating. It would be fine to say that if you really hope to defeat Nokia in one or two years, Chang Qingheng, who was originally from Nokia, feels a bit unrealistic.
But this did not satisfy Chen Chu. Looking at the production and sales estimates, Chen Chu frowned and said to Chang Qingheng and the staff in the conference room, "It's too slow!"
"Next year, Onyx smartphones will have an overall shipment volume of more than 5% of the entire mobile phone market shipment volume!" Chen Chu said directly.
Chang Qingheng and a group of production department leaders in the conference room were stunned when they heard this, and looked at Chang Qingheng in a glance. At this time, those who dared to give different opinions from Chen Chu were Chang Qingheng, Duan Qingmei and other senior executives.
There was no way, Chang Qingheng could only grit his teeth and said, "Isn't it a bit too risky? If this happens, Onyx Technology's production capacity will need to be increased to more than 50 million units next year. The pressure on the production department and parts supporting manufacturers is too great!"
"And..." Chang Qingheng looked at Duan Qingmei, stretched out his hand and said, "Users now have a lot of needs for Onyx smartphones, but whether they can maintain such strong demand next year is probably..."
Chang Qingheng didn't finish it, but his meaning was very clear. If Chen Chu's plan was followed, the entire Onyx Technology's production capacity would be increased by nearly five times next year. This could not be solved by simply setting up a few production lines.
Manufacturers that provide parts for Onyx Technology, dozens or hundreds of companies in the entire Onyx smartphone industry chain, and more than hundreds of thousands of people, will change due to this plan, and the funds invested more than billions of dollars.
If the machine is not sold after production, it is probably unlucky. Nowadays, smartphones are in short supply and demand, but no one can tell whether it is a flash in the pan or will continue.
Chang Qingheng gave a wink at Duan Qingmei, wanting Duan Qingmei to say a few words for him, but Duan Qingmei was indifferent, as if she had not seen Chang Qingheng's wink.
After listening to Chang Qingheng's words, Chen Chu said nothing. Chang Qingheng said that these were not other things, but to be steady and avoid risks. He was in charge of the production department and was also the one who took the blame. If the machine was not enough, it was because he did not handle the production capacity well. But if he could not sell it too much, he would still take the blame. In comparison with the two rights, Chang Qingheng naturally tended to be conservative strategies. If he was not enough, he would be better than not selling it!
Chen Chu glanced through the conference room. Some people supported Chang Qingheng's words and naturally opposed them. Then Chen Chu looked at Duan Qingmei.
"I think the production capacity should be increased," Duan Qingmei stood up when she met Chen Chude's gaze. "From the news reported by the market, the demand for smartphones in the future will be very huge. In a short period of time, there should be no need to worry about overcapacity."
After doing marketing and promotion for so many years, Duan Qingmei still has a vision. Although she is not sure about the future, she can also guess some general trends. From the first-day revenue of Onyx smartphones, it can be seen that she has a high acceptance of smartphones.
"Manager Chang's concerns are correct, but not now," Chen Chu said, "I believe that the future mobile phone industry will belong to the era of smartphones, and smartphones will also replace the current feature phones!"
Chen Chu said, let alone Chang Qingheng, Duan Qingmei, who thought that production capacity should be increased, was shocked. If smartphones really replace feature phones as Chen Chu said, then this would be an extremely large market, and there might not be any need to worry about not being able to sell them for ten years or even longer.
However, Duan Qingmei and Chang Qingheng were a little doubtful. Today's smartphones, whether they are Onyx Technology, Apple, or LG Electronics, which are currently working overtime to develop, are priced too expensive, often more than thousands of yuan. It is really difficult to promote them to ordinary users.
But after Chen Chu confirmed it, neither Chang Qingheng nor others would refute it. The only thing Chang Qingheng had to consider was how to quickly increase production capacity, which is not a trivial matter.
The reason why Chen Chu quickly increased production capacity and impacted the entire mobile phone market was a last resort. If he could not change the mobile phone pattern in a few years and completely defeat the mobile phone pattern represented by Nokia and Motorola, then the pressure on Onyx Technology would be too great.
If you wait a few years and slowly compete with mobile phone brands such as Nokia, it will indeed reduce the risk, but it will also give Nokia a chance to breathe. If Nokia improves the Symbian system and establishes a complete software ecosystem, the final winner will not be Onyx Technology.
The centipede will die without being stiff, let alone a company like Nokia. If you can’t attack hard from the beginning, confusing the other party and causing the other party to be in chaos, but competing slowly, you may really make the other party recover!
"Not only Onyx Technology, Onyx Technology will also join forces with more mobile phone brands like LG Electronics to enter the mobile phone industry. After a few days, Onyx Technology will reorganize the Global Electronics Industry Alliance and hold the first Global Electronics Industry Alliance. At that time, more smartphone patents, technologies, and components can be authorized to their manufacturers!"
Chen Chu said to Onyx Technology that onyx technology will set off a wave of smartphones, allowing more mobile phone manufacturers to join Onyx technology camp to siege Nokia and other manufacturers.
After a while of the meeting, Tang Zhouming said, "In addition to the profitability of Onyx smartphones, the revenue of the application mall and product accessories is also increasing!"
Speaking of which, this is also what surprised the management of Onyx Technology. In the past two days, Onyx Technology has discovered that the profitable part is not just about selling mobile phones, but after selling the phone, it can also make a second profit in other fields.
For example, Onyx smartphone software store, users can download games from the software store. As long as they recharge and consume, Onyx Technology can charge a certain fee. Although Onyx Technology only charges some cost fees in a symbolic sense when facing brother companies like SG Games, if the games in Onyx software mall increase in the future, the fees charged by Onyx will probably increase!
In addition to the charges on the software, another unexpected thing that Onyx is to sell various accessories products for Onyx smartphones. Because of the power and the fast power consumption of smartphones, Onyx technology cannot make breakthroughs in battery technology, so it launched a power bank specifically for Onyx smartphone users.
Unexpectedly, it became very popular. Power banks are not something new. They appeared a few years ago, but they did not have a large-scale promotion. This time, the removable power banks launched by Onyx Technology for smartphones were very popular, and even sold more than Onyx smartphones.
In addition, mobile phone tempered films, mobile phone cases and other supporting products for Onyx mobile phones are also very popular. These products have increased a lot of revenue to Onyx Technology.
However, not all praises are given to Onyx smartphones, as well as a large number of bad remarks.
Tang Zhouming looked at Chen Chu and said, "In addition to these, there are many users and media who have many opinions on Onyx smartphone products and Onyx Technology itself!"
"Onyx smartphone system and software are still crashing. In addition, the mobile phone screen is too fragile. Because the mobile phone screen complained about Onyx Technology, more than 400 cases in two days. In addition, there are problems such as fever and poor signal. The media also accused Onyx Technology of doing hunger marketing!"
Chen Chu was a little helpless when he heard this. These were real. Even after several rounds of system stability detection, when it was in the hands of users and received millions of user detections, various bugs would still be discovered. This is inevitable.
As for the screen problem, there is no need to mention. Compared with Nokia phones that can't break even if it's broken, and can also pick up batteries, Onyx smartphones are simply brittle and unremarkable. The screen that fell to the ground, which is almost dozens of dollars, is ruined. Onyx smartphone all-in-one phones cannot replace the battery and can only choose to buy a power bank, and have been criticized by countless users.
Chapter completed!