Chapter 1409: The Great King's Flag Changes at the City Head
No one expected that the situation changed drastically overnight. While the outside world was still watching the big drama of LVMH Group acquiring Kaziya, it was suddenly reported that Kaziya wanted the snake to swallow the elephant and kill LVMH Group in one fell swoop and become the throne of the luxury industry empire!
Mo Xunxi is a graduate of a fashion design college in Yanjing. She is about to graduate. She now sends resumes to major brand clothing companies all day long. She constantly recommends herself to major fashion companies on the UV Alliance website, the largest recruitment website in China.
However, Mo Xunxuan, like countless other fashion designers in China, faces the problem of choice, whether to go to foreign brands to get along with their qualifications, or to go to domestic brands to get experience.
Although there are many domestic fashion companies, to be honest, due to the overall environment, high-end brands are basically controlled by foreign brands, and the trend voice is also in the hands of foreign brands. Local designers can basically follow behind, but relatively speaking, the competition is slightly smaller. After accumulating some experience, they can jump to another fashion company and their salary will increase significantly.
But in this road, you can actually see the head at a glance, and you may have some fame and are regarded as a guest of honor by some fashion companies. It is okay to make some money, but it is basically unlikely to become a fashion designer and hold a personal fashion show.
Another way is to squeeze your head out and compete with countless people, and fight for an internship in an international brand company. You may not have made a penny in the past few years, and maybe you have to pay a portion of it.
But among the international big brands, if you can have a layer of gold, if you are lucky, you can learn some of the most advanced design experiences and so on. If you can make a name for a big brand, it will basically become a hot commodity, and will be competed for by major domestic brands, or even launch your own fashion brand. There is no problem.
It is hard to say which of these two choices is better or worse, but the critical time for a designer is when he is in his twenties. If he can't make a name for himself, he will basically be lost in everyone.
Originally, Mo Xunfan wanted to enter Kaziya, which is also the first choice for many domestic fashion designers in recent years. Kaziya has developed rapidly in recent years and has become the mainstream in the fields of women's clothing and light luxury. It is also preparing for the first professional fashion research and development center in China, which is specifically used for clothing design, materials and other design and development centers related to clothing and fur. In terms of treatment, it is also the best in the whole country.
Moreover, Mo Xunxi heard that Kaziya is developing foreign markets. Once she becomes Kaziya's chief designer, she may have the opportunity to hold her own personal fashion show in the future.
Who would have thought that the negative reports about Kaziya suddenly began to appear. In the fashion industry, Mo Xunxian felt more deeply than people in other industries.
Then I heard more news that it was the giants in the luxury goods industry who took action against Kaziya. Not to mention others, Mo Xunxi felt aroused when he heard this. In the luxury goods industry, LVMH Group is a devilish existence, from Louis Vuitton to Dior, from Givenchy to Guerlain, no matter which brand or industry, as long as it is targeted by Bernard Arnault, he will never escape his clutches.
Now LVMH Group extends its hand to the Kaziya brand, which is said to be controlled by a domestic company. Mo Xunxiu even listens to her professor who works as a consultant in a fashion company in Yanjing. His evaluation of this matter is, "This may be related to the competition for the right to speak in fashion trends in the next ten years!"
Perhaps for the financial and fashion industry, this is just a battle between two brands, but for the domestic fashion design industry, if LVMH Group still wins this time, it means that LVMH Group is still invincible, and it will also firmly control the voice of domestic high-end fashion design trends. The domestic trend direction indicators are still in the hands of foreign brands.
If Kaziya can win, it will have a hard time to say its influence on the entire global high-end fashion field. However, in China, Kaziya may become a powerful player in the domestic fashion industry, allowing domestic fashion design to enter a new era!
Mo Xunxian was a little confused about these effects. After all, these things are still too far away from her, and she didn't even know which fashion company could take them in, let alone other things.
When I woke up, I habitually turned on the computer and entered the female makeup section of Maopu.com. The transformational Maopu.com has become the largest gathering place for female users in China, including various celebrities, gossip, cosmetics, jewelry, etc. Every day, countless female users are on Maopu.com’s forums all over the world.
If Douban is now a gathering place for domestic film and television fans, Douban ratings about film and television dramas are becoming the standard for measuring whether a film and television drama is a bad movie, then Maopu.com is becoming the largest gathering place for women in China.
For example, regarding the evaluation of various cosmetics, jewelry, clothing and other products, countless female users comment on Maopu. When a company launches a new product, countless users will discuss the user experience on Maopu. A considerable number of users will be affected by these comments, just like Douban movies, with too low ratings and too many negative reviews, and countless people have lost interest in buying.
The same is true for these cosmetics, clothing, and jewelry. After too many scores in the Maopu female makeup section, countless people will consciously avoid lightning, and Mo Xunsan often water the Maopu female makeup section.
Of course, in addition to those true and false celebrity gossip and various rumors, Mo Xunxian’s main thing is to collect some of the latest women’s clothing users’ preferences and trends. Of course, a designer cannot be influenced by user preferences, otherwise he will never lead the trend.
But Mo Xunhua also needs to know the users' evaluation of various clothing, and then continue to learn and improve, at least avoid some criticized areas, and also know some of the latest designs. Who knows how those users with great powers know the latest clothes that major brands have not released yet? Mo Xunhua, a person in the circle, sometimes feels that he is in a fake circle, and the news is not as good as those water forums.
After turning on the computer today, Mo Xunxiu looked at it and was stunned. When she saw the entire female makeup section of Maopu.com, the number of posts today exceeded 70,000. It was only eight o'clock in the morning. She didn't know why so many people emerged today, and many ten thousand-year-old diving monsters were also bubbling. She even saw an account registered in 1997, and they all came out today. At that time, Maopu had just been established less than half a year...
In the blink of an eye, Mo Xunhua refreshed the page and saw more than a dozen posts appearing. This speed scared Mo Xunhua. I don’t know what happened, but it actually made the female makeup users of Maopu.com go crazy.
Not only did there be continuous posts in the section, Mo Xunhua saw the person who sent her private messages, but also turned the background message into more than 99 messages. After rubbing his eyes, Mo Xunhua looked at the computer screen, and then suddenly became stunned.
The messages on the entire screen were all full of problems that made Mo Xunhua unbelievable.
"When I woke up, my mood suddenly became a little complicated. I wanted to ask if more than 70 brands including Chanel, LV, Dior, Givenchy, Guerlain, and Silin are all domestically produced. If you buy them in France, they are also domestic brands?"
"You are a fake fan upstairs. Chanel and LVMH Group are not the same. But I heard that the boss of Chanel Group blew a bottle of red wine tonight. He seemed to be in a good mood about the acquisition of LVMH Group!"
There are other posts later, and the most concerned thing is the price, "I just wanted to know, if I really buy them, will the prices of those Dior and LVs be cheaper?"
"Idiot, if you go out, you can wear LV clothes, wear Beluti's shoes, carry Givenchy's bag, spray Silin's perfume, wear Thomaspinke's scarf, and then wear Emily Riopucci's hat..." At the end of this post, even the poster himself could not help it. I don't know how many female users dream of this suit. I guess it's all the ordinary houses in Yanjing can't stand it.
"Wake upstairs, no matter whether LVMH Group will be acquired or not, the price of these things will never be reduced. If you make a statement, you can take care of it if you lose it!"
As soon as these words came out, the entire female makeup section's post was instantly ruined. Countless enthusiastic users gave advice to the person who wrote this post to marry the father of the post upstairs and gave birth to ten or eight in her family, so that she could understand the sinisterness of the world...
After browsing these posts, Mo Xunxi probably knew what was going on, which made the users of the female makeup section of the cat pout so crazy. After Mo Xunxi clicked on the backstage, he also knew his colleagues in the design asked her if LVMH Group would be acquired by Kaziya!
Starting from midnight yesterday, a joint investment group composed of Kaziya, North American Trust Investment Bank, Hermes, Lagardele Group, KPCB Venture Capital, etc., expanded its equity in LVMH Group to 14%, and various news began to spread, and the biggest of them was Kaziya's intention to swallow LVMH Group.
The city wall changed the king flag. If it had not logged into Maopu.com, Mo Xunxiu would have thought it would be a prank when she heard the news early in the morning, but now Mo Xunxiu had to start thinking about whether this would be true.
Chuke Technology behind Kaziya has already intervened in this matter. Although there are countless trust and investment banks in North America, countless people still regard it as a Chuke Technology industry.
Looking at the posts that are constantly flooding the screen, not to mention them, even Mo Xunhua was a little confused. Those famous luxury brands will become domestic brands in the blink of an eye?
If this becomes true, Mo Xunhuan doesn't know if those who travel thousands of miles abroad to buy these things to pretend to be green will feel a little complicated. After a long time of struggle, he bought a lonely life.
When I opened several familiar websites, I was reporting on this matter without exception and speculating whether the acquisition would be completed. Although the market value of LVMH Group is close to US$70 billion, this time the joint investment group is not a vegetarian.
Chapter completed!