When Zhou Danping and Chen Guohua heard Chen Chu's words, they looked at each other, both of them wanted to speak but stopped.

This time, the LVMH Group is coming in full force and obviously will not give up. Chen Chu's attitude today is obviously unwilling to show weakness. Chen Chu will probably have to fight a big formation when dealing with this matter.

However, when I remembered that if I admit defeat like this, Kaziya was taken away by LVMH Group for no reason, Chen Guohua and Zhou Danping were naturally unwilling to accept it, let alone those who might be involved in this.

Nodding, Chen Guohua glanced at Zhou Danping, knowing that if Chen Chu dealt with this matter, Kaziya could not control it at all. "Then you can handle this matter!"

Chen Chu sent Zhou Danping and Chen Guohua, who had been tired for several days, and asked An Luzheng to send the two back to Dongshan Villa for rest.

After returning to the Kaziya office building, Chen Chu called Li Jingsi and other management teams back to the conference room. Li Jingsi and other management teams were very respectful to Chen Chu.

They are different from the two stupid people in LVMH Group just now. Kaziya belongs to the Chen family in name and is managed by Chen Guohua and Zhou Danping. Although Chen Chu is just a nominal director in Kaziya, Li Jingsi and the others know how much influence Chen Chu has on Kaziya, let alone this brand, which is also established by Chen Chu.

Without outsiders, Chen Chu also returned to his original expression and knocked his fingers on the table. Chen Chu said to Li Jingsi and others, "The next thing about LVMH Group will be taken over by Chu Ke Technology!"

"Thank you to Kaziya, thank you Manager Li and you all, it's enough to keep Kaziya running normally!"

Next, the LVMH Group will probably use various open and secret methods to target Kaziya. What she doesn't care about other Chen Chu is that Kaziya is in a mess, and will lose everything in one move. As long as Kaziya doesn't fall, Chen Chu can bring this competition to another field.

"Don't worry, Mr. Chen, we will definitely handle it!" Li Jingsi said to Chen Chu. Although Kaziya certainly cannot stop the attack of LVMH Group, it is still possible to stabilize the situation.

The entire domestic clothing and luxury goods industry has basically been in decline from the last century to the present. More than 20 years ago, the domestic luxury goods fields such as clothing, watches, perfumes, and leather bags were still dominated by domestic brands, and there were several famous national brands.

However, with the passage of time, with the influx of foreign brands and the invasion of various foreign cultural customs, there were some time when foreign clothing and luxury brands began to appear, such as Beagle, taste, fashion, trend, etc., which made foreign brands begin to rage at home.

As long as you put a foreign brand on it, the price of clothing can soar. Even if the counterfeit brands are basically the same as the quality of foreign clothing brands, the appearance and quality, but even if the price of foreign brands exceeds a lot, the sales volume will exceed a lot!

As a light luxury brand that has emerged in China in recent years, Kaziya has become a newcomer in the domestic women's clothing brand market in just a few years, and has developed rapidly in both influence and market.

Even compared to foreign brands, Caziya's Bige is not weak at all, and even more popular than those big brands.

More than 100 stores in China, as well as unique gifts, high-quality membership services, and store decorations full of Bige and style make Kaziya unique in the domestic clothing industry.

Just when it was rumored that Kaziya might cooperate with foreign luxury giants and become an international fashion giant, making major brands in the domestic fashion industry envious, suddenly the situation suddenly changed, and various unfavorable news about Kaziya suddenly began to appear.

First, the Asian version of the famous French fashion magazine "Paris Fashion Bulletin" was published, and an article was suddenly reported, "Trend or scam?"

This article reports on the trends in the fashion industry in the past two years, as well as the emerging fashion brands and the new designers. These are nothing. Users who buy the "Paris Fashion Bulletin" generally regard these fashion magazines as trendy weather vanes and topics for party and salon exchanges, so as not to be called "parent buns".

However, at the end of this report, the style suddenly changed and began to be insinuated. "In recent years, fashion trend brands around the world have emerged continuously, bringing the fashion industry into a new cycle. However, some brands have used various means to fool their users. Following the trend will never become a trend!"

Then someone compared the several fashion designs published in the last article, and found that it was an autumn clothing released by Cazzia last year. This clothing design contains the design shadows of Dior, LV and other other brands. The "Paris Fashion Bulletin" is a hint that Cazzia is following other big brands, and it is definitely not what leads the trend.

The emergence of this article has caused almost an uproar in the domestic fashion and fashion industry. The topic of fashion design is almost an old joke. It has always existed in the design industry and has always been despised in the design circle.

But it has never disappeared. New brands follow old brands, small brands follow big brands, fashion brands follow traditional brands, and of course there are luxury brands follow civilian brands that go the other way!

Of course, this can only be regarded as a "reference" in the mouths of major brands, but this time the "Paris Fashion Bulletin" almost pointed to Kaziya's nose and scolded Kaziya for following other brands, causing an uproar in the domestic fashion industry for a while.

The sudden storm almost suddenly blew towards Kaziya. Not only the "Paris Fashion Bulletin", but also several other fashion brand magazines, "Fashion", "Metropolis", "World Fashion Garden", etc., suddenly pointed their guns at Kaziya.

The three of them became tigers, not to mention so many fashion magazine brands. They all began to question Kaziya's design level, and whether the brand was really an international brand as advertised, etc. From all angles, they began to question Kaziya openly and secretly!

Such a big noise naturally attracted the attention of countless people. This public opinion vaguely shifted from the fashion industry to the public opinion of the mass media. Clothing brands in Europe, North America, Riben, Bangzi and other places, looking at this set of actions, suddenly smelled a familiar feeling. It seemed that a fashion giant liked to use this trick the most, first launching a public opinion offensive, putting the brand in crisis, and then exposing various problems, and then taking advantage of the situation to acquire it at a low price!

Subsequently, various negative reports about Kaziya began to appear frequently in the media in China and Southeast Asia, such as product quality issues, the return of Kaziya clothing by inspection agencies in a certain region, and users suing Kaziya, and other negative news, all began to appear.

However, just as these public opinions became more and more intense, Kaziya did not have any voice, and seemed to be completely unaware of these reports.

At the LVMH headquarters in Paris, Javina Boan sat in his own marketing operations president's office. When he heard Kaziya rejecting the acquisition of LVMH Group, he couldn't help but raise his head and said in surprise, "Refusing to cooperate?"

"Why?"

It is really hard to surprise Javina Boan. The conditions given by LVMH Group are already generous enough. He has given the other party enough conditions to acquire an emerging clothing brand in the Far East, but was rejected. This makes Javina Boan a little unacceptable, especially it is difficult to explain to LVMH President Bernard Arnault that if he cannot open up the domestic market for a long time, even Javina Boan will not be able to take advantage of it!

"The other party does not seem to be willing to cooperate with the LVMH Group, even if we have given enough conditions, especially the other party's personnel, have also provoked the LVMH Group."

The two who came back from Yanjing who negotiated with Kaziya looked at Javina Boan with a somewhat ugly face and said carefully. Then the two said, "But please don't worry, President Javina, we have given each other enough warnings. It won't be long before the other party may be asking for cooperation with LVMH Group!"

At present, the public opinion offensive launched by the domestic side against Kaziya is the LVMH Group's strength mobilization with the help of relationships, which is enough to destroy a fashion brand. Apart from begging for mercy from LVMH Group, the two people who just returned can't think of any way out for Kaziya.

Javina Boan was not so optimistic, frowned. He had been paying attention to Kaziya for a while. He knew that Kaziya's management was definitely not arrogant. His sudden abnormal actions made Javina Boan feel a little uneasy.

"Reorganize all the information of Kaziya to me, including all the personnel relationships of his founder's family," Javina Boan frowned and called the assistant. He wanted to re-examine Kaziya's information. He felt that he had omitted something, and then explained to the assistant, "At the fastest speed, at any cost!"

For some reason, Javina Boan's anxiety became more and more intense. For some reason, he suddenly felt like he was accidentally stabbing a hornet's nest when he was a child while following his family and was still on a farm in the suburbs of Paris. It was the feeling that he had had nightmares for many years.

Javina Boan's movements are fast, but some people move faster than him. When several major fashion magazines and media in China were besieging Kaziya, some journalists in the fashion industry suddenly discovered that the current target Kaziya magazine, media, etc., seem to be closely related to the LVMH giant, the number one giant in the fashion industry. Paris Fashion Bulletin, World Fashion Garden, etc., have published advertisements for fashion products under LVMH all year round.

If things only come here, it would be just that LVMH, the fashion giant, has set its sights on the emerging brand of Kaziya, which made countless Chinese people sigh, feeling Kaziya is doomed, and maybe it will become one of the trophys of LVMH Group again.
Chapter completed!