At the end of last year, Chen Chu heard Chen Guohua mention that LVMH Group is preparing to fully enter the domestic market. As a top player in the luxury goods industry, the way LVMH Group occupys the market is very simple and crude, and traditional competitive means will definitely be used.

But more means are the embodiment of financial resources and strength. It is much faster to directly acquire competitors and occupy the other party's brand and market than to compete slowly.

However, this move is not without failure. For example, the Hermes family, which reached a strategic cooperation with Chuke Technology, made the LVMH Group's old horse lose their hounds.

After the beginning of the year, LVMH Group has not made any moves, and Chen Chu is also a little busy with Chuke's technical affairs, so he doesn't care about Kaziya.

When Chen Chu came back from Shanghai, he heard Bai Molu mention this matter. Chen Guohua and Zhou Danping have been staying with Kaziya for a long time these days, and it is obvious that LVMH Group has taken action.

Chen Chu came to Kaziya's Yanjing flagship store. Before the flagship store in Xincheng District was built, this flagship store was the largest store in Kaziya.

Although Kaziya's headquarters is nominally in Anyang, its actual office headquarters has been transferred to the Yanjing office building, which is closely related to Kaziya's revenue changes.

Although Kaziya is taking the light luxury brand route, it is still very popular in first-tier cities such as Yanjing and Shanghai. Just as countless people think, you can’t afford luxury goods, can’t you buy one?

Nowadays, the revenue of cities such as Yanjing has occupied more than 60% of Kaziya's market. Although everyone knows that Kaziya sells dog meat with a sheep's head and is an internationally renowned brand, it is actually a domestic company operating it. But it cannot withstand that Kaziya has developed rapidly in recent years and has become one of the best brands in the domestic brand industry, otherwise it would not have been targeted by LVMH Group.

When Chen Chu walked upstairs by Kaziya flagship store, he saw Kaziya flagship store continuing its original style. Although it focuses on light luxury routes, the store decoration is no worse than those of top luxury stores. When looking outside, if people who have never been to Kaziya, they will feel that they can't afford it at first glance.

This is also the reason why Kaziya is very popular in recent years. Bige is really full. In addition, if you buy clothes, you will give away some customized gifts. Many people even come to Kaziya for glasses, scarves, brooches, etc. These gifts are customized. You will never worry about the risk of the same clothes when you wear them. They are all limited editions when distributed.

There are many vehicles parked at the entrance of Kaziya's flagship store, which is significantly better than other clothing brands on the street.

Unlike the hot flagship store, when Chen Chu entered the Kaziya office area, he obviously felt something was wrong. The staff in Kaziya office area all had a hint of nervousness and worry on his face.

The news that LVMH Group is going to invest in and acquire Kaziya has begun to spread. At the beginning, Kaziya's staff were still a little excited. If they can become one of the brands under LVMH, it means that Kaziya and Dior, Louis Vuitton, Givenchy and others will become the same brand!

From this point of view, it seems that this cooperation is very good. Kaziya has become a truly top international luxury brand with the help of LVMH Group. LVMH Group has obtained Kaziya's more than 100 flagship stores in major cities in China, as well as complete production and sales channels, opening up the domestic luxury market in one fell swoop, and both sides are taking their needs.

But the news later made Kaziya a little savory. It was rumored that LVMH Group just wanted Kaziya's brand and channels, and was not very interested in Kaziya's people. The headquarters may send people to manage it domestically.

This made people inside Kaziya panic, because it means that many people may have to leave Kaziya. The original enthusiasm for LVMH Group disappeared immediately. Then more news came out that the LVMH president's attitude towards the acquisition brand, once the performance declined, he would immediately hide, reorganize and divest the brand. As for the team behind this brand, there is no need to mention, and there are not only one or two executives who were driven away.

After Chen Chu entered Kaziya's office area, he heard Chen Chu coming, and hurried over alone. When he saw the person coming, Chen Chu felt a little familiar.

"Please please, Mr. Chen, both directors are in the conference room!" Li Jingsi, who came out to greet Chen Chu, said to Chen Chu.

After looking at Li Jingsi a few times, when he heard that other personnel of Kaziya called Li Jingsi as Manager Li, Chen Chu suddenly remembered where he had met Li Jingsi. He remembered that when the first Kaziya company in Anyang opened, Li Jingsi was the first person to work at Kaziya, and now he has become Kaziya's general manager in the blink of an eye.

"Are you coming from Kaziya, Anyang?" Chen Chu asked Li Jingsi.

Hearing this, he cut his hair into a short hair and brought a bit of a refined spirit. Li Jingsi, whose temperament was completely different from when he was a shopping guide at Kaziya, smiled at Chen Chuyanran, "Mr. Chen has such a good eye, but he still remembers me. Speaking of which, I have to thank Mr. Chen for being!"

Speaking of this, Li Jingsi also felt a little sigh. When Kaziya was first established, Chen Chu asked Yu Shixuan to recruit a group of personnel for training and then sent it to Kaziya for work.

Li Jingsi is one of them. Li Jingsi is not without worries when he goes from Yanjing to a small city like Anyang. Many people chose to leave during the training, but Li Jingsi survived.

In the following years, Kaziya developed extremely rapidly. Li Jingsi also went from a shopping guide to the general manager of the three northern provinces of Kaziya. She was in charge of more than 30 flagship stores and had a total of 1,800 people, including logistics, production, transportation, etc.

Obtaining Kaziya's equity reward was just a natural thing for Li Jingsi. However, after Kaziya developed into a first-tier city, Chen Guohua and Zhou Danping's old couple were a little weak, so they chose to introduce professional managers to manage it. In addition, the Chen family also entered Kaziya, and Li Jingsi's position was a bit awkward for a while.

As an old man from Kaziya, Li Jingsi has no problem with her qualifications. She rose from the most ordinary shopping guide, making Kaziya's major store managers more favored Li Jingsi, so naturally there are many supporters.

But compared with the experience and vision of professional managers, as well as the relationship between Chen Xuelin and Chen Guohua and Zhou Danping, Li Jingsi really does not have an advantage.

In this case, Li Jingsi chose to retire bravely, and unexpectedly chose to give up his position as general manager of Kaziya's northern region, and chose to study in MBA, which caused a lot of sensation within Kaziya.

Like Chuke Technology, Kaziya also has specialized in personal improvement for employees. For example, Chuke Technology, when internal personnel are promoted to manager level, they will be sent to professional MBA management classes for further study.

Of course, this system has been damaged within Chuke Technology, especially Renren Technology. When Du Jianzhao rectified the internal management of Renren Technology before, he kicked people with insufficient abilities to MBA in the name of MBA further study. Some of them went straight to study for three to five years, and the daylily was cold after the further study, let alone come back.

Therefore, when employees inside Chuke Technology heard that their names appeared on the MBA's further study list, they were a little chilled. They either wanted to be promoted to the position, and after returning from half a month of further study, they were promoted to the ranks of real executives, or they were basically considered to be eliminated. Once the further study time exceeded one year, it would be basically cold, but they were given face and were not fired directly, so they would not break up.

Taking advantage of the time of further study, I took the salary and followed up the supplementary worker and quickly found the next company to take over. Although it was also leaving, leaving by myself and being fired are two different concepts. Chuke Technology generally provides compensation for those who leave further study and leave for more than December. In terms of treatment, Chuke Information has always been nothing to say. It has always been a good time to part with people. Even the management teams who were driven away by Du Jianzhao can't hate Chuke Technology, Renren Technology, etc., and at most they scold Du Jianzhao for being too harsh.

Kaziya is like Chuke Technology. Unless it is assigned to study management, if you are promoted from a store manager to a management supervisor, you will be arranged by Kaziya's headquarters to study professional management. Generally, few people take the initiative to study, let alone Li Jingsi's regional manager level, because each carrot is one pit, it is easy to leave, but it is not so easy to come back.

However, Li Jingsi won the bet this time. After nearly a year of MBA management courses, Li Jingsi went to Europe and North America for several months. After returning, she became the deputy general manager of Kaziya headquarters.

After this year, when facing the acquisition of LVMH, Li Jingsi chose to have the same position as Chen Guohua and Zhou Danping, that is, to cooperate with LVMH Group to a limited extent, rather than giving up the dominance to LVMH Group. This is contrary to the former general manager of Kaziya, who was determined to cooperate with LVMH Group and completely gave up control to cooperate with LVMH Group to create a world-class luxury brand.

The result is obvious. What Chen Chu saw in Kaziya today was Li Jingsi, not the former general manager of Kaziya. It has explained everything. Compared to that professional manager, Li Jingsi obviously knows the Chen family better.

After looking at Li Jingsi, Chen Chu had to sigh, Li Jingsi's wrists and courage were really first-class. The former general manager of Kaziya was probably far inferior to Li Jingsi!

When he entered the conference room, Chen Chu saw several people sitting in the conference room. In addition to Chen Guohua and Zhou Danping, there were several others, including two foreigners, who were talking hard to Chen Guohua.

Following at home, I now make a cup of tea after meals every day, and then take the king to the next community for a walk. The old man who plays chess is different. Chen Guohua now has a serious face and a bit of momentum.

Zhou Danping was the same. The two sat inside and let the Kaziya people in the conference room sit upright.

Chen Chu casually pulled a chair and sat aside. The two foreigners looked at Chen Chu and didn't care much. They started to speak to Chen Guohua and Zhou Danping with stamina.
Chapter completed!