At the age of 46, Javina Boan has spent twenty years in the luxury goods industry. He has been transformed into management and has a deeper understanding of this industry than those professional managers.

This also made him a well-known brand planning and operator in the industry. Since joining VH, Javina Boan felt that Bernard Arnault was the president with strict demands in the luxury goods industry, no doubt about it.

Bernard Arnault’s requirements for his subordinates are just like his attitude towards the brand. As long as he cannot create benefits, he will be abandoned.

But Javina Boan has to admit that Bernard Arnault is the person he has been in the industry for so many years and has seen the most sensitive sense of fashion. He can always see the direction of future trends.

For those luxury brands and companies, Bernard Arnault always hits the target, and is good at seizing those brands' troughs and winning them in one fell swoop. In order to achieve their goals, they will use methods such as intense other companies and family conflicts. The luxury brands acquired by VH are all acquired at a very low price.

There is only one reason why people like Javina Boan are willing to stay in VH and are willing to endure worry, that is, the treatment given by Bernard Arnault is really high

The management followed Bernard Arnault and was able to get compensation that would only be available in other places in ten years or even more years. The designers continued to act as cannon fodder in VH because as long as they could be appreciated by Bernard Arnault, they would instantly become pioneer designers in the luxury industry and become the darling of the fashion industry, wealth, fame and fortune.

VH’s dozens of brands, as well as the huge industries that Bernard Arnault personally invested, all require brand operation. Without specialized department management, these brands alone are very popular. Javina Boan is the person in charge of managing many brands such as VH.

The fashion and leather brand business among these brands is naturally also responsible for it. He is naturally responsible for the decline in profits, and then the marketing, marketing, promotion, design and other departments can't escape any of them, and Bernard Arnault remembers them.

"VH has all fashion leather brands, and they are competitive in Europe and North America. Over the years, users' aesthetics and fashion trends have also changed."

Javenabán said to Bernard Arnault, although it is tactful, but the actual meaning is that after so many years of selling, no matter how luxurious, fashionable, high-end, and trendy the brand, users will be aesthetically tired after watching too much. If they look at it too much, they will inevitably get tired of it.

After all, if you look at the 99,000 clothes, it will be like that. If you turn to look at the 999, you will still feel fresh. This is not subject to human will. No matter how powerful a brand is, it will face such an embarrassing situation.

Hearing Javina's words, Bernard Arnault's face turned a little gloomy. He knew that Javina was telling the truth. In fact, outside analysts have made predictions that old luxury brands will face declines in recent years.

The European luxury brand industry declined as early as the last century, but it forced its life to develop the North American market. When the new generation of users grow up, that is, the younger generations who look at Dior, V, Louis Vuitton, Givenchy, and Guerlain, when they have the ability to consume, luxury brands will naturally prosper again.

This is a market law and a time law, but it is not what Bernard Arnault wants. He invited Javier and the others to come at a high price, but he did not want to listen to any market law. According to market law, these brands a hundred or two hundred years ago have long been unable to keep up with the market trend. The process of mechanical assembly line should have long replaced hand-made construction.

But the fact is that hand-made luxury goods industry is still regarded as high-end, and old luxury brands still crush the new generation of brands. These are not something that can be described by market rules.

Seeing Bernard Arnault's face, Javina Boan hurriedly said, "Although the markets in Europe and North America are a little weak, the new Asian, oil countries and other markets remain good."

"In the Eastern European Russians, our fashion and leather products occupy more than 70 of their top luxury brands. In Southeast Asia, such as Japanese benzene, Bangzi, Singapore, etc., it has also achieved compound growth, especially in cities such as Yanjing, which are growing into a new luxury consumption center. It is expected that in the future, it will be a super luxury center with annual consumption of more than 80 billion US dollars."

Javina said, "Yanjing, Shanghai and other places have a high acceptance of VH Group's luxury brands. Although it is just a new generation of consumption centers, it has grown rapidly. We are currently operating industries with Fendi and other brands, entering there, acquiring local brands, planning VH's own sales and promotion channels."

Javina Boan briefly mentioned the matter of Fendi and investing in brands such as Kaziya. For VH, Kaziya is an absolute small brand and is not worthy of being discussed in such a conference room.

In fact, VH's plan is not only a Kaziya, but also a variety of famous brands in China. After getting it, they will take the channels, production, operation and other departments of these brands into their collection. As for those brands, it is insignificant. Those who can make profits are placed in the VH brand, and those who cannot make profits will be hidden directly. The ultimate goal is to promote VH's brands to the domestic market.

Looking at Javinaboan, Bernard Arnault didn't think about Kaziya at all, but said to Javinaboan, "I hope to see the performance of the fashion and leather products business as soon as possible, and I don't want these industries to suffer losses again."

"I will be responsible for this matter in person, and the brand department will promote the development of these industries as soon as possible." Javier breathed a sigh of relief and assured Bernard Arnault, promoting the development of VH Group in China.

Bernard Arnault just said a few words and stopped talking. The VH Group is too large. Coupled with the industry he invests in and his personality, Bernard Arnault is busy every day. If it were Gucci, then Bernard Arnault would definitely know everything in detail to see if there is an opportunity to take advantage of it, but if it were Kaziya, Bernard Arnault would not care much about it.

The vh group is coming in full force and is preparing to continue Bernard Arnault's luxury empire territory to the Asian market, with the vh group's strategic shift.

I don’t know how many domestic brands are going to disappear in history, and I don’t know how many stores in the city center have changed into OG and decoration, and then prices have begun to soar, in line with the name of benchmarking against international trends.

Although the development of top domestic luxury brands in recent years has not been much, it has developed rapidly in the fields of light luxury and ordinary brands. Domestic men and women brands represented by Kaziya, Mester and Delhui will also face the fierce impact of foreign clothing brands, and the entire domestic clothing brand will also begin to reshuffle again.

After several days of busyness, Chen Chu handled Chuke's technology. The busiest thing in the past few days is basically the launch of Dayu Games and the smartphone project of Onyx.

The listing of Daewoo Games is the most eye-catching thing in the domestic Internet technology and financial industry during this period. There has not been any return of Chinese stocks in the US these days. As long as there is a chance, they will go to foreign securities markets.

Not to mention exchanges such as Hong Kong City, Tokyo, and London, Frankfurt, Singapore Exchange, and even North American OT Exchanges. Their status is similar to that of the New Third Board in China. Many companies are rushing over and are being cheated, and many domestic companies are even directly cheated by those institutions.

But even so, it cannot stop the momentum of domestic companies from rushing out. The reason for this is naturally because of the word fame and fortune. If you speak about it abroad, it makes the outside world feel that Niu Bi and the financing scale is much larger than in China.

In this case, countless companies are naturally running out eagerly, but this year, Daewoo Games has appeared, but it has changed all this.

The sky-high financing amount of 400 million US dollars and the choice to go public in China directly, it directly broke multiple records. The market value of 40 billion US dollars is naturally not a strange thing in another ten years, and it is even worth mentioning. There are many people who go public with a market value of 100 billion US dollars.

But now it is different. Except for a few companies in special industries, other companies listed in China have never had the size of Daewoo Games. Daewoo Games has to choose.

What is even more surprising is that Daewoo Games has received sky-high financing and is actually sought after by countless investment institutions. Even foreign investment institutions have come in and mixed in. Domestic investors are extremely active, as if they are competing for Daewoo Games' stocks.

Daewoo Games' several roadshows in China were very popular, with many big names in the industry coming forward to support it, especially in the roadshow in Yanjing. Chuke's technology has many senior executives, as well as Yanjing Technology, and the economic industry has received support from many figures, which almost made Shi Xiangming's speech reach its peak.

Daewoo Games has become the most anticipated existence in the domestic stock market this year, even surpassing Dongfeng.com last year. After all, Dongfang.com is abroad, and most people have no chance to invest, while Daewoo Games is in China.

After finishing the work of Dayu Games, Chen Chu has been busy with onyx technology for a lot of time. Now the entire onyx technology has almost reached the most critical moment.

Onyx Technology looks like everything is the same as before, and it still sells electronic readers, but the inside is already in panic. Almost all resources and manpower are invested in the smartphone project, and only prototypes appear.

"Old Chen, you're late today"

After leaving onyx Technology, Wei Mengqi, who had already been waiting outside, grabbed Chen Chu and said, just getting off the car.
Chapter completed!