Chapter 1314: Thunder and Fire
In this new year, the entire group buying industry is full of flames, and countless Internet companies are beginning to move forward and prepare to transform into group buying companies. After all, who doesn’t want to be the flying pig in the hot spot!
Dozens of group buying websites emerged overnight, all of whom were preparing to seize this trend, but basically Xiaohe only showed her sharp corners. When the group buying software template was developed and a few computers and dozens of people could open a group buying website, thousands of group buying websites appeared, which was the moment when the competition was really the case!
In fact, there are already signs of this. For example, Sina, which has been transformed into a software solution provider, Wang Zhidong called Chen Chu and asked Chen Chu whether Sina would interfere in the development of group buying software templates.
Wang Zhidong returned to Sina and was rated as one of the top ten domestic Internet events last year. Just like Sina being jointly acquired by Chuke Technology and Shanda, it became a landmark event in the Internet industry last year. Chuke Technology became the Black Knight, which even announced that the domestic Internet has entered a new era.
Sina, where Wang Zhidong returned, has undergone a comprehensive transformation. In addition to the most basic portal business, value-added services, and entertainment business needed by Shanda, the rest of the business was slowly sold out by Wang Zhidong.
If it were before, Sina would have been chasing hot spots and began to enter the group buying market, but Sina, which once again entered the Wang Zhidong era, did not pursue such hot spots.
Instead, he firmly transformed towards a software solution supplier. Wang Zhidong, who has a technical background, took charge. Sina soon once again struggled with a group of technical teams and rebuilt Sina's technology department. This shows how capable Wang Zhidong is. At least in terms of technology, he is really the best in China.
In terms of software technology, Sina has changed rapidly and has now acquired software technology businesses including Yanjing Airlines, Tiebain, Yanjing Petroleum and many hotels, providing technical management services for these industries. Some companies even directly hand over software management to Sina for management.
Sina, which has quietly transformed, is currently developing rapidly. In less than a few months, it has become one of the top 20 Internet technology suppliers in China. A lean camel is bigger than a horse. No matter how Sina's technology is, it is definitely far beyond other small technology companies, not to mention that it is still under the leadership of Wang Zhidong.
This time, many small companies with weak technical strength have come to Sina and want Sina to help them develop a set of group buying software. Sina wants to develop a set of template software and hand it over to those small companies for use. They only need to pay a certain fee to Sina every month to use this software. Sina also provides servers, and also provides management support and technical maintenance, which is simply a one-stop service.
However, because it involves Meituan, Sina is still very cautious. Wang Zhidong personally called Chen Chu, wanting to see what Chen Chu meant and whether Sina would involve this business.
Wang Zhidong, who returned to Sina again, has been through several years of hardship and experience of being cheated by the board of directors. Naturally, he understands that without the support of Chuke's technology, he might have repeated the same mistakes!
Chen Chu did not stop Wang Zhidong's call. After all, if Sina doesn't do it, there are other companies that will do it. This kind of thing will happen sooner or later.
The group buying market and takeaway market are not just about the software experience. This is not a simple technical problem. It is essentially different from relatively pure Internet technology services such as SG games and Renren Technology.
The entire group buying industry is in full swing. Lashou.com has begun to promote and promote on a large scale, constantly recruiting troops and starting to prepare to go outward. Its founders and investors are pursuing the truth that "the world's martial arts are only fast but not broken", and are preparing to let Lashou.com occupy the entire market in the shortest time and then go public.
In this way, Lashou.com has good performance and is the easiest to go public. It even shouted that it would break the fastest listing record created by Oriental.com, that is, it had occupied the market and successfully listed before other group buying companies could react.
I have to say that this plan is well prepared and is in line with the style of Zhu Xiaohu, the largest investor of Lashou.com. For Zhu Xiaohu, if the investor of Lashou.com can defeat Meituan head-on, he will have the possibility of becoming the gods in one battle and becoming the top investor in China!
After all, if Lashou.com can defeat Meituan, which is known as the new industry of Chuke technology, then it will become the first domestic and even global Internet industry to win Chuke technology, which is enough for him to prove himself.
Driven by the founder and investors of Lashou.com, who wanted to prove themselves, Lashou.com was like a galloping carriage. The team members began to blow like balloons. It grew from a team of more than 20 people to more than 80 people. It took only one day, and then more than 300 people. The ground promotion personnel recruited them on a large scale, and their momentum was even more awe-inspiring. The slogan of winning 400 cities in two years was even more shocking.
Lashou.com stands out in the group buying market, and its momentum has even surpassed Meituan, attracting countless people to pay attention.
Meituan, who had been silent for several days, finally took action again. Meituan was launched for a few days, and its business grew rapidly. With the low-priced discount, many users started ordering on Meituan, and also brought a large amount of business to online Meituan's stores offline.
In the past few days, Wang Yan and Meituan have not been idle either. Through Cheng Wei, Wang Yan brought a group of professional management teams from Chuke Technology to refine and standardize the entire Meituan business, making Meituan different from other group buying websites, bid farewell to the grass-roots team, and formally determined several major local businesses, mainly catering, food, hotels, trips, movies, attractions and takeout.
While Lashou.com was scrambling to recruit people and advertise in overwhelming advertisements, Meituan also took action in Yanjing and announced in one go that it would start cooperation with SG Games, SG Board Game Store, Renren.com, Renren Music, Renren Film and Television, UV Alliance Website, Oriental.com, Oriental Sports, Focus Media. G game platform, Renren.com, etc., all of them have opened traffic interfaces for Meituan, that is, users on all these platforms can directly enter Meituan to receive discount coupons and order products through the set interface.
When the news was announced, it made the entire Internet industry quiet. Although many team websites such as Lashou.com also thought that Meituan would use foreign players, they did not expect that it would be so direct. When they saw this news, many group buying websites such as Lashou.com all felt like they cursing and wanted to report it directly. This is such a fucking trick!
The largest gaming platform in China, SG game platform, the largest social and instant messaging software Renren.com, the largest music software Renren Music, the largest film and television software Renren Film and Television, the largest portal website in China, the largest local comprehensive service platform UV alliance website, the largest offline print media Focus Media, when all these support Meituan.
It was directly that Yanjing was blasted by Meituan on that day. As long as the user in Yanjing was using the software under Chuke Technology, whether it was chatting online, playing games, listening to music, watching movies, querying local information in Yanjing, or going downstairs to take the elevator or seeing news in the elevator, there was Meituan on it!
The second wave followed. When Lashou.com started to promote and promote on a large scale and was still in talks with several local TV stations, newspapers, etc. in Yangcheng, the promotional video advertisements designed and produced by Renren Film and Television and Focus Media for Meituan have already appeared on the channels of several satellite TV stations such as Yanjing TV, Xiangnan TV and other satellite TV stations.
This speed made a lot of companies that still wanted to compete with Meituan for the best and bad things, but Meituan's operations were not over yet. Then, the internal industries of Chuke Technology and companies that cooperated with Chuke Technology came forward to support them. The largest forum community websites in China, such as Hainet, Tianya, Douban, and Maopu, announced that they had reached a cooperation with Meituan.
The local advertisements of these forum websites began to tilt towards Meituan. Then, Sina, Shanda, Jiucheng, Kingsoft, Perfect World and other companies announced that they had reached cooperation with Meituan. No matter how much they were, it looked really scary.
It is not surprising that the University Promotion Alliance reaches a cooperation with Meituan and will become its main base promotion partner. Everyone knows that the University Promotion Alliance is related to Chuke Technology, which is also the reason why Lashou.com builds its own ground promotion team.
But the outbreak of this news still caused an uproar in the outside world. The University Promotion Alliance is the largest, largest personnel, the strongest professionalism and the strongest relationship in China. There is a saying in the advertising industry that nine and a half of ten flyers were sent on the streets. Although it was ridiculed, it also shows how strong the University Promotion Alliance is.
After taking over Meituan's business, you can imagine how rapidly Meituan's offline market will grow. Then, in response to the 50% discount on the 50% discount on the movie tickets issued by Lashou.com, Meituan launched a 30% discount on tit-for-tat promotion. For a time, the entire group buying market was simply a thunderous fire.
If Lashou.com is very popular, then Meituan is simply overwhelming. From online to offline, it almost takes a lot of opponents. By seconding from Chuke Technology, Meituan has only been three days since Yanjing and entered Gucheng.
When the beginning of the year just passed, when Chen Chu looked at the reports sent by Meituan and the news from the media, Meituan was already like a fire, quickly sweeping over the cities around Yanjing.
Seeing these reports, Chen Chu couldn't help but shake his head. This New Year, the entire Internet industry is acting as a melon-eating crowd, watching the group buying market surging.
No one expected that the wind of group buying would blow so violently. The key is that it looks so tempting. Meituan has more than 1.31 million registered users in the New Year days alone, while Meituan has more than 490,000 users and revenue exceeds 13 million.
Although this is because of the money burning, Meituan and group buying websites such as Lashou.com have fought hard and continuously subsidized users, allowing these users to use discount coupons to consume, which stimulated consumption in the entire market, but these data are really envious.
Chapter completed!