To put it bluntly, looking at the lively electronic reader industry, for the mainstream electronics industry, it is still a niche industry, which is also the reason why Onyx Technology can make a comeback in this industry.

As for technology companies such as Sony, Samsung, Apple, and LG, the reason why they are willing to make concessions to Onyx Technology is that in addition to Onyx Technology having controlled the most important technology and patents of the entire e-reader, they actually don’t want to have a bad debt with Onyx Technology. Not to mention the winner or lose, at least they will be flirting with them.

It seems that it is at a disadvantage now, but these brands have all gotten a share of the e-reader industry, so they naturally maintain the current situation.

But if Onyx Technology dares to interfere in the mobile phone, computer and other industries, Nokia, Motorola, Dell and other brands, they will start fighting with Onyx Technology in minutes.

"It is expected that with the growth of the market next year, relying on brands, technology, patent authorization, and the e-reader industry alliance, Onyx Technology's overall revenue will further expand in the e-reader industry!" Duan Qingmei said to the staff in the conference room.

Onyx's electronic reader industry seems to be in great shape next year, but when a sales comparison picture of major brands next year appears, the atmosphere in the entire conference room changed a little for a while.

Chen Chu looked at the report, but there was no strange color on his face. It is predicted that next year, including Samsung, LG, Panasonic and other mid-range e-reader brands, as well as domestic e-reader manufacturers, may surpass Onyx Technology.

Chen Chu was mentally prepared for this prediction and knew that according to the current form, under the fierce price war, Onyx Technology's shipment volume will be surpassed sooner or later.

Chen Chu had expectations, but it did not mean that other people in Onyx Technology could accept it. The executives of Onyx Technology had a slightly strange look on their faces, and Chang Qingheng's face looked even worse. He was also planning to further increase production next year. As a result, it was predicted that the sales of Onyx's e-reader will be surpassed by other competitors next year. This made his words just now look like a glamorous look on the blind man and wasted his efforts.

Chang Qingheng and other departments were not able to ask questions to Duan Qingmei, so as not to affect the relationship between the departments, so the chief manager He Yaoguo had to speak out.

He Yaoguo is not weak in handling matters, but he is inevitably unable to achieve these business operations. After all, he has specialties in his profession. "Director Duan, will Onyx Technology's sales growth be surpassed by other companies next year?"

Looking around the conference room, Duan Qingmei felt relieved when she saw that Chen Chu and Tang Zhouming had not had too many strange colors on her face. The ones she needed to be responsible for onyx Technology were Chen Chu and Tang Zhouming, and the rest of them had little influence on her.

"The market demand for e-readers will increase next year, but competition will become more intense. If you want to expand the market, the easiest way is to reduce prices!"

Duan Qingmei said bluntly, she didn't have to think about it, she knew that next year, major manufacturers would probably carry out larger-scale price reduction strategies in order to compete for market and users. Compared with next year, this year is probably nothing.

"According to the data statistics from the E-Reader Industry Alliance, major brands, especially mid-range and ordinary e-Reader brands, are constantly looking for lower-priced electronic parts, including outer packaging, electronic screens, memory, circuit boards, etc., and will seek to replace them with more advantageous materials. Next year, e-reader products that may cost less than US$99 will appear!"

After hearing Duan Qingmei's words, many people in the conference room changed their faces, and some of them almost started to curse. They didn't know what planes those e-reader manufacturers were doing, and what concepts were about to make the price below US$99. That is, an e-reader machine has a profit of less than US$10, which is almost losing money and gaining publicity.

You should know that Onyx technology has always been a full metal shell. No matter how you are mocked, it is a warmer in summer, but it is a lump of iron in winter, and it is a bad signal due to heat too fast, but it is absolutely full of problems.

Now, in order to save money, all the manufacturers have replaced them with cheap plastics. The more they buy, the lower the prices, the lower the profits, the more they have to strive for the market to increase shipments, and in the end they can't stop.

A group of Onyx Technology's executives even doubted what those manufacturers whose brains are about to be revealed are aimed at?

"The price war in the e-reader industry will become increasingly fierce. In addition, traditional bookstores such as Barnes and Noble Books will also launch their own brand e-readers. The rest will also include traditional book publishers and platforms led by the North American Publishing Association and Amazon. They will also increase the control over the electronicization of books. These are the troubles that the e-reader industry will encounter next year!"

Duan Qingmei said that the electronic reader industry, which looks hot, is actually not as good as the outside world thinks, and can even be said to be quite cruel.

"What about revenue, how will Onyx's profit next year?"

Chen Chu, who had been listening at this time, asked Duan Qingmei. If you can raise these questions in such a place, you cannot say that Duan Qingmei is pouring cold water, but you have a clear understanding of the entire industry. If you blindly look at it and don’t notice the crisis, when you find the problem, you may be cold.

Duan Qingmei looked at Chen Chu and said, "Onyx Technology's profits are guaranteed enough. We are targeting the high-end brand market. Although this market is not as large as the mid-range and ordinary markets, as long as Onyx Technology maintains sufficient advantages, there will definitely be no problem with profit!"

Hearing Duan Qingmei's words, Chen Chu couldn't help but smile. This thing is like the world will never lack rich people. No matter when, luxury goods such as LV and Chanel will not lack users. What Onyx Technology needs to do is to become LV and Chanel in the technology industry.

"Keep Onyx Technology's brand promotion and promotion, and in addition, it must be absolutely ahead of other brands in terms of technology. New products must have technological breakthroughs!" Chen Chu said.

Onyx Technology is selling brands now, and this must not be defeated. In addition, to let users pay for the order, they must give users a sense of value for money. Unlike other brands' systems and services, there are continuous high-tech technologies that allow users who buy Onyx electronic readers to have a sense of "satisfaction". This is the key, otherwise who would like to spend so much money to buy a much more expensive thing than similar products.

"In addition to products, the Digital Copyright Association and the digital book industry must be done well. This industry must be controlled by Onyx Technology. Perhaps the sales and revenue of Onyx e-readers will be surpassed in the future, but as long as you master the digital book industry, Onyx e-readers will never be replaced!" Chen Chu said cautiously to everyone in the conference room.

The market for e-readers will definitely be saturated in the future, especially with the introduction of electronic products such as mobile phones and MP4, e-readers will continue to be reduced as professional digital book reading tools.

However, e-readers may be saturated, but the digital book market will never be saturated, but will continue to expand. As the largest e-book copyright association, the Global Digital Copyright Association has now become an international electronic copyright association, holding more than 70% of the global e-book market.

Whether it is LG, Samsung or Sony, any e-reader brand needs to be authorized by the Global Digital Copyright Association. This is like a huge gold mine, which will become bigger and bigger over time.

Think about it, just like Microsoft's system. No matter which computer brand or country produces it, it needs to be equipped with Microsoft's system to be sold, otherwise the user will be a bit of iron when he buys it back.

In the future, the Global Digital Copyright Association controlled by Onyx Technology is like Microsoft's system. No matter which e-reader brand, mobile phone, MP4 or computer, as long as the user browses digital e-books, electronic comics, etc., as long as the fee is incurred, he or she has to pay the fee to the Digital Copyright Association. As the largest shareholder of the Global Digital Copyright Association, how can Onyx Technology be replaced?

The future Onyx Bookstore may even be the same as Apple, relying on the share of e-books and software revenue, and perhaps revenue will be more profitable than selling hardware products. Just like Apple's share of app stores, i-super es music stores, and game revenue will be the same as Apple's share of app stores, i-super es music stores, and games, and the profits will be almost more than selling mobile phones.

When everyone in the conference room heard Chen Chu's words, the eyes of everyone in the conference room were strange. When other e-reader manufacturers broke their heads, Onyx Electronics was about to quietly start transforming and prepare to install Onyx Electronic Book Mall on every e-reader in the world. I wonder what it would feel if it was known by major e-reader brands.

But this is still a conspiracy. Onyx Technology controls the Global Digital Copyright Association. As long as those e-reader manufacturers want to sell e-readers to the international market, they must obtain content authorization from the Digital Copyright Association. Otherwise, if users buy those e-readers, there will be no e-books to download at all. Then buy them as a hammer!

He Yaoguo, Chang Qingheng, Duan Qingmei and other major executives nodded and thought about it carefully. The patents, technology, content copyrights, and systems used by e-readers are all in the hands of Onyx Technology. It is not easy for those e-reader brands to get rid of Onyx Technology. Even if one of them occasionally pops up, they will have to pay protection fees to Onyx Technology on the authorization of digital book content. At least within ten years, the entire e-reader industry will be sucked by Onyx Technology, which is like a nail owner, or pay taxes!

At this time, Tang Zhouming coughed and said, then looked at Chen Chu, and then began to announce Onyx Technology's main plan for next year. "Next year Onyx Technology will continue to launch two new electronic readers, one is a professional reading brand that uses new material ink screens. This reader will return to reading itself and no other functions will be added. It will be focused on reading and will be released as a new series. This new product will be released under the name of Onyx-P1!"

While speaking, Tang Zhouming asked someone to send the produced prototypes in front of everyone in the conference room. These prototypes were transported from the laboratory. Even the senior executives in the conference room, except for the head of the technical department, were seeing them for the first time.
Chapter completed!