When they saw the hope of replacing Penguin QQ as the largest social networking site in China, Sina u and NetEase Paopao naturally rushed to attack Penguin.

NetEase Paopao quickly attracted a large number of users by offering free text messages, successfully surpassing MSN and becoming the third largest social communication software in China!

It was also because Du Jianzhao saw the rapid development of NetEase Paopao that he couldn't help but proposed to Chen Chuye that he wanted Renren to launch this kind of business to attract users.

You must know that text messages and data traffic are a bit expensive now. NetEase Paopao's launch of this text message service is equivalent to letting users fleece. Now at the beginning, a user can get the permission of more than 100 text messages per day, which is more than ten yuan.

A user can get more than ten yuan, which naturally attracts a large number of users to join, but what will happen when the number of users exceeds tens of millions, or even hundreds of millions.

Chen Chu could even imagine that within a few days, NetEase would be overwhelmed. No matter how rich they were, they would not burn money like this. Not to mention NetEase, even communications operators would not dare to burn money like this!

And what will happen if NetEase closes this business or raises the difficulty level?

As the saying goes, when NetEase no longer provides this kind of service and users can't take advantage of it, it will be a bad time. Users don't care whether the cost is big or not. Without free text messages, they will definitely

NetEase will be criticized!

"Don't worry about NetEase Paopao, Renren just needs to follow the established plan!" Chen Chu said to Du Jianzhao.

Du Jianzhao nodded, "We will launch a new version of Renren in the near future, which will add personalized settings so that users can decorate their own homepages. In addition, we will also introduce account levels, including the ability for each account to feed its own account pets.

In other aspects, many optimizations have been made to improve various problems encountered before!”

"Negotiations and cooperation with enterprises and municipal departments are also in progress. They are also interested in Renren cooperating with them. It can make it a lot more convenient for them. However, they still have concerns about account security, especially municipal departments!"

Du Jianzhao looked at Chen Chu and said.

Chen Chu thought for a moment, looked at Du Jianzhao and said, "You continue to follow up on the negotiations, get the cooperation rights as soon as possible, and let Renren become the official communication software of the municipal department. As for the security issue, I will solve it!"

The entire domestic social software market is already in chaos, even overwhelming. Penguin is struggling to maintain its position as the largest social company in the country, but in the face of the attacks of Sina u and NetEase Paopao, it feels a little shaky.

After launching the SMS service, Sina u users have exceeded 90 million, and it seems that it can unseat QQ at any time and replace it itself.

On the other hand, NetEase Paopao is not to be outdone, and is also promoting its own users. It seems that it wants to compete with QQ and Sina U. This should be the time when NetEase Paopao is closest to the top spot in domestic social software!

Among other social software companies, Baidu Hi still continued its previous style, wavering and not daring to make up its mind to enter this industry. It was more like testing to see if there was an opportunity. Although it had attracted many users, it could not

Didn't dominate.

Then came Skype, a rapidly developing software. Faced with such brutal domestic competition, it was also at a loss. Although it blindly followed the trend, it didn’t have much of a plan!

Apart from Baidu Hi, Skype, etc., only Renren and msn, which have made a lot of money in silence, are left. The biggest problem of msn is that its management is rigid. It is subject to the decision-making of Microsoft headquarters, but in the domestic market it is guided by the US headquarters.

Just imagine what the efficiency will be like. It has the same old problem as IQ, the update is too slow. Even if there is a problem, the development of a new version requires the approval of the headquarters!

It is not only Microsoft that has this problem, but also Google a few years later. The same is true in China. Although there are some unspeakable reasons, including competition from Baidu, etc., Google's own problems are inevitable, and that is small and big things.

Directly managed by the headquarters, almost too many opportunities were wasted.

In the ever-changing Internet market, a wasted opportunity may lead to completely different results!

Therefore, in this competition, the real competitor of Renren is still QQ. As for MSN, Sina U, etc., although it is also troublesome, it can be solved in the end. MSN is simpler.

As long as Renren becomes the official communication software of domestic municipal departments, it is almost equivalent to endorsing Renren. If major companies do not use Renren, then Chen Chu really has to wonder if the other party's decision-makers are out of their minds!

Facing the earth-shaking Sina u, NetEase Pao, QQ, Renren still followed the steps, and then quietly launched the updated Renren 2003 version. This is the third version launched by Renren, Renren 3.0

net.

Compared with the previous two versions, the style of Renren this time has become very mature, that is, it is simple, clear, without superfluous things, and all functions are clear at a glance.

This time it is launched, the surprise to users, especially young users, is beyond expectations. The more personalized design allows users to choose to decorate their own pages, especially the addition of photo albums, which can record beautiful moments and then save them.

In the album!

The same is true for personal homepages. The restrictions on content uploading have been relaxed. You can express your own opinions, upload pictures, and even upload videos to let more people know you. This time, the killer tool of sharing and forwarding has been added!

In addition, it has made huge breakthroughs in information, video, and group chat. When users reach a certain account level, they can establish fixed chat groups or initiate temporary group chats. This is very suitable for office meetings and disbands group chats after the end.

.

Finally, there is the video call function. Renren has optimized it to the greatest extent, optimizing the delay so that both parties in the video can be synchronized to the greatest extent. With the addition of the group chat video function, the current video function of Renren is already the best in the country!

In addition to the basic functions, office optimization has also been greatly increased, the mailbox storage space has been expanded, and files can be compressed and transmitted online, which is several times faster than before!

While several other companies were fighting fiercely, Renren quietly launched its own version 3.0.

After it went online, the impact on users was huge, especially the account pets, which attracted a large number of users. Users' love for this kind of electronic imaginary pets exceeded Renren's predictions.

What's more important is the user experience. That kind of comfortable experience is something that other user software simply cannot provide.

Personalized homepages, added videos, photo albums, etc. make already extremely active users even crazier.

In addition to those accounts from schools, work units, institutions, etc., some individual users, especially beauties, models or slightly famous users, have very high attention on their accounts. After this revision, they can be shared and retweeted, and this account has attracted much attention.

The account quickly began to be promoted.

It was only a few hours after the revamped version of Renren.com was launched. A dancing video uploaded by an art student from Yanjing Art Institute was quickly forwarded after being uploaded to the Renren account. Within just a few hours, the video became

It has been forwarded more than 300,000 times, and her account has been followed by more than 100,000 people!

This is almost a signal. Some people have already seen the huge effect of this without even promoting it on Renren. Later, many small stars and models began to quickly enter Renren, and then began to promote, and one by one they were noticed by everyone.

Big accounts began to appear quickly.

There is no concept of online fans yet, but everyone knows that the more people follow you, the greater your influence will be. When you have enough following users, your chances of making money will naturally increase greatly.

!

There was not much publicity, and there was no large-scale money burning like Sina u and NetEase Paopao, but the number of users of Renren began to increase rapidly.

When Renren promoted it to the outside world, it insisted that Renren only had more than 30 million users, but Penguin’s user base had dropped to less than 40%. Penguin was full of anxiety. Only Penguin knew how many users it had lost.

, not many of these users flowed to Sina u, NetEase Bubble and msn. Instead, they observed that the user scale of Renren has skyrocketed!

Penguin feels that the number of Renren users may have exceeded 60 million or more, but Renren does not admit it at all!

At the moment of crisis, Penguin's major shareholder, the Mystery Headquarters, finally passed a resolution. They couldn't bear Penguin's collapse like this, and all their previous investments would be in vain!

Then Mih headquarters once again spent 27 million US dollars to support Penguin, but the price was that the shares in the hands of Boss Ma and others were once again lost a lot!

After receiving this funding, Penguin finally breathed a sigh of relief and began to quickly promote it, and then launched some user benefits, barely maintaining the situation.

At this time, Penguin also felt that if things continued like this, they would really be unable to hold on. Then they began to contact the media and began to play up the relationship between several major social software industries.

The method is very simple. It is to provoke the relationship between Sina u, NetEase Bubble, msn and Renren, so that they will stop targeting Penguin QQ. They are not such bullies. It is a bit too much to catch someone and beat them hard.

Bullying!

Although everyone knows that this is Penguin's method, there is still an atmosphere of uncertainty among several companies, especially Penguin announced its latest market share, and then pointed out that Sina u and NetEase Bubble competed with it and ended up being cheaper.

Got Renren!

At this time, several major companies, such as Sina u and NetEase Paopao, were shocked to find that they were competing with Penguin to the death, and the market they had conquered was occupied by Renren. You can imagine this feeling.

Several companies that were originally united by profit suddenly fell apart and began to fight on their own. Sinau continued to compete with QQ, hoping to overthrow each other and become the boss.
Chapter completed!