If it is just an ordinary music platform, even if it develops rapidly, Chen Chu would not pay too much attention. However, the Spotify music platform is different, and it has developed too smoothly.

Whether it is talent, financing, or even the copyright issues that make other music platforms trouble, it doesn’t seem like a problem for Spotify. If there is nothing tricky in the process, it would be a real hell!

In the meantime, Spotify even acquired the same website as Napster, and dug up Spotify Music with its management team and users, which did not seem to have much impact on Spotify.

You should know that foreign record groups and record associations also have a record association. In order to break up Napster, a website that shares pirated music, it can be said that it is doing everything. Any company involved with Napster will be killed without leaving any trouble. However, they are particularly tolerant in the face of Spotify. After Spotify announced the launch of genuine music, several major record giants and record associations let go of Spotify Music.

"Who is the investor behind Spotify?" Chen Chu asked Fu Ziguo. Spotify's performance is so eye-catching that Renren Music must have conducted a survey.

Fu Ziguo looked at Chen Chu and said a few investors who were definitely unexpected to Chen Chu. "Spotify did not announce its investors to the public, but Renren Music still found some things. The top ten investors in Spotify, including independent record digital copyright institutions Merlin, North American Record Association, BMG, Sony, Universal and Warner, as well as star investors in North America and Europe!"

Chen Chu couldn't help but smile. He now knows why Spotify music has developed so rapidly. Behind Spotify are record giants such as Warner, Universal, Sony, and BMG.

This can be said to be a counterattack by the record giants. Affected by the continued decline in sales of CDs, CDs and records, several major record giants felt the threat. The conversion of offline records to online paid music is already a problem they have to consider.

The major record giants obviously don’t want to be controlled by others anymore. You should know that Renren Music, Yahoo Music, Apple Music, etc. are actually robbing the interests of the major record giants. In the past, their stores bully customers and rely on distribution and promotion channels to collect benefits from singers and small and medium-sized records.

Feng Shui has changed, but now it has turned out to be the other way around. Several major record giants have begun to get fleece by music platforms. What scares the most is that their industry voice is disappearing.

The reason why several giants such as Warner, Sony, Universal, and BMG secretly "rebelled" is actually related to Renren Music. Renren Music launched a digital music album, becoming the last straw that broke the camel's back.

Renren Music has the right to release digital music albums, which means that the biggest advantage of record channels for record giants has disappeared. In the future, record giants may become sheep raised by music platforms. They can only rely on providing copyrights for Renren Music and other platforms to prolong their lives, but they have no power to fight back.

So this time, the four major record giants, joined hands with some record institutions, began to invest in Spotify Music, just to struggle again in the end and not want to be completely replaced by the music platform!

"Spotify Music is an opponent to Renren Music!" Chen Chu said to Fu Ziguo.

Fu Ziguo nodded, and he also understood this point. The key is whether to turn against Spotify Music. The current Spotify Music can only be regarded as a challenger for Renren Music. If Renren Music lowers its posture and starts to compete with Spotify head-on, then no matter how fast Spotify Music is developing, it will take a pot of it!

In the field of online music, Renren Music is the real overlord. Even Spotify, supported by the four major record groups, is not a match for Renren Music.

The only thing Fu Ziguo is worried about is whether it will affect the relationship between Renren Music and several major record giants if the competition starts. Music copyright has always been the heartbreak of Renren Music and is also the biggest advantage of several major record giants. This is the stalemate between the two sides.

The temperature inside the company has risen a lot. When Chen Chu saw the long-difficult sky outside, he didn't know when the white snow-colored rice grains floated. The first snow in Yanjing this year was actually here.

"There is no need to worry too much on Spotify. It is impossible for Renren Music to give up the online music market because of Spotify!" Chen Chu said directly withdrew his eyes.

"If Spotify is willing to cooperate, Renren Music is willing to support Spotify. If you don't want to, Renren Music won't mind having another opponent!" Potify is not scary. The key is that the four major record giants behind it are the most critical point. If Spotify Music is willing to become a brand under Renren Music, then Chen Chu will give Spotify some support. If you don't want to, Renren Music will never raise a tiger. When dealing with competitors, Renren Music will not be able to show mercy.

"When I go back, I will ask the technical department to improve the design of the Renren Music platform as part of it, and the sound quality will also be improved to improve the experience of Renren Music!" Fu Ziguo said that he will not be self-confidence. As for the advantages of Spotify, Renren Music can also be improved, and it can be done much better than Spotify!

When Chen Chu recalled his relationship with several major record giants, he also had a headache. Renren Music, Warner Records, EMI, etc. are basically mutual cooperation, but they are also guarding against each other. Unless one of the two sides is willing to make substantial concessions or acquire and swallow each other, this situation will continue.

The difference is just the timing. For example, Spotify is too weak now, which is far worse than Renren Music. Several major record giants secretly support Spotify, and even the copyright of the record was transferred to Spotify through third-party institutions.

But once one day, Spotify Music grows to the scale of Renren Music, with hundreds of millions of registered users around the world and tens of millions of paid users, it is estimated that several major record giants will turn against each other without hesitation and stab Renren Music in the back. This is absolutely foreseeable, because as long as there is a chance, Renren Music will not mind the snake swallowing the elephant, swallowing them directly, and solving the problems once and for all.

"The key is music copyright. The number of copyrights in Renren Music's hands is still too small!" Chen Chu sighed and said.

In recent years, Renren Music has been buying or agenting copyrights at home and abroad. Although it is known as the world's largest music copyright owner, it holds more than 15 million music copyrights. In fact, after removing moisture, only less than 20% of the popular songs that are truly used by the public users. Although the music copyrights held by Warner, Universal, Sony and others are inferior in quantity, they are better than Renren Music in quality.

The music copyrights of popular singers such as the Beatles, Michael Jackson, and Britney are all in the hands of these record giants, and these are the most valuable!

On the other hand, with Yahoo Music, Apple Music, Spotify Music, etc., snatching music copyrights from Renren Music around the world, the situation of purchasing music copyrights at the bargain price back then has been gone forever, and the cost of content has soared rapidly. Now the price of purchasing a music copyright is nearly twice as high as before!

Every year, copyright acquisition and agency fees have become increasingly burdens for Renren Music, and the conditions for acquisition or agency copyright are also more stringent. For example, singers and record groups have begun to wait for a price. In addition to charging high fees at one time, they have also begun to put forward conditions in the fields of share, download, advertising revenue, peripheral derivatives, etc., requiring Renren Music to share these benefits to them, which makes Renren Music’s cost more and more.

In the future, the cost of copyright will definitely become the biggest problem for Renren Music. As long as there are other music platforms that want to challenge Renren Music, the copyright fees of music will continue to rise. Unless Renren Music finally kills Yahoo Music and other opponents, or they overturn Renren Music, this increasingly fierce copyright war in the music industry will end!

Thinking of this, Chen Chu suddenly remembered something that Fu Ziguo had mentioned to him before. However, at that time, the entire Chuke technology was short of money, so Chen Chu just paid attention to it. Now the entire Chuke technology has begun to stabilize, and various businesses have been profitable one after another. Chen Chu couldn't help but think of some of the previous plans again.

"Old Fu, I remember you said that you met Roger Faxson, the executive president of EDA Records before, right?"

Suddenly hearing Chen Chu's words, Fu Ziguo was stunned for a moment, then suddenly sat up straight, with an incredible look on his face, and his mouth was trembling for a moment, "Chan, Mr. Chen, what do you mean?"

Roger Faxson, who was the president of Edai Records before, privately contacted Fu Ziguo. Although he did not say it clearly, he meant to sell some of Edai Records' business, which allowed Edai Records to breathe a sigh of relief. He hoped that someone could take over Edai Records.
Chapter completed!