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Chapter 1025: Raising the flag and shouting

When Chen Chu heard that it was the news from Sharp, he couldn't help but stop and looked at Tang Zhouming, "What did Sharp say?"

"Sharp is very dissatisfied with Onyx Technology and requested that Onyx Technology hand over the electronic screen orders of the Global Electronic Reader Industry Alliance to Sharp. Otherwise, it will be uncertain whether to continue to supply Onyx Technology's high-end display screens in the future!" Tang Zhouming took a deep breath and said.

Hearing this, Chen Chu showed an unknown smile on his face, "Terminate the supply?"

"When did Sharp meet the order of Onyx Technology?" Chen Chu couldn't help but sneer.

The reason why Onyx Technology's production capacity was never increased was closely related to Sharp. As the screen supplier of Onyx's first generation e-reader A1, Sharp has never faced the cooperation with Onyx Technology, and has never even built a screen production line specifically for Onyx Technology, and has always been behind other technology companies.

When Onyx Technology established the Global E-reader Industry Alliance, Sharp was officially invited to participate, but Sharp refused directly, and he did not even send someone to show off. You can imagine his attitude towards Onyx Technology.

Now that the global e-reader industry alliance has already vaguely controlled the entire reader industry, LG Electronics, a screen supplier, has received an order of 800 million US dollars in one go, which makes Sharp start to jealous!

These orders may have belonged to Sharp, and it should be said that they had no competitors before, but Sharp gave up the order.

Sharp's position in the reader industry is now very embarrassing. It is true that it is the best electronic screen manufacturer, but it has not joined the Global Electronic Reader Industry Alliance and cannot get the orders within the Electronic Reader Industry Alliance. It is cheaper for LG Electronics!

Do Sharp regret it? He is indeed a little disappointed now. Who would have thought that Onyx Technology, which was not favored before, and the Global E-Reader Industry Alliance, have now reached this point. The orders Sharp can get in the E-Reader Industry Alliance have been completely lost!

Even Apple and Amazon do not choose Sharp, which has expensive screen prices, but chooses to keep warm with Samsung Group and purchase electronic screens from Samsung.

This made Sharp, who was originally called the world's number one electronic screen stock by the outside world, now has an extremely embarrassing situation. Wall Street originally predicted that Sharp's screen would dominate the entire reader market, but now it is a mess.

Sharp's attitude towards this situation is also very simple and crude, and he directly issued an announcement to Onyx Technology. Although it was not stated clearly, the meaning was that. If Onyx Technology does not hand over the orders in the reader market to Sharp, Sharp will no longer cooperate with Onyx Technology in the field of high-end displays in the future!

Sharp is confident to issue such an announcement. Its panel technology is currently the world's number one. Currently, Sharp is the leader in the field of LCD displays. In particular, the 2k display technology it is developing directly aimed at surpassing the 1080 screen resolution technology that Samsung, LG, and Sony are developing. Sharp, which is also developing, has signed a cooperation agreement with the world's three major theater groups to provide 2K digital theater screens to these theaters in the future, which can be seen in the technology!

"We refuse Sharp?" Seeing Chen Chu's attitude, Tang Zhouming knew that Chen Chu would definitely not agree with Sharp's request.

Shaking his head, Chen Chu said directly, "No need for Sharp to do it, Onyx Technology will announce it directly to the public and terminate its display business cooperation with Sharp!"

Onyx Technology is also making panels, especially after obtaining LG's panel production line technology, it is currently spending a lot of effort to develop and may suffer losses. Just like BOE, the losses in the early stage were terrible, but BOE can hold on. The panels produced by Onyx Technology can also be installed on its own products. There will definitely be a competitive relationship with Sharp in the future!

After mass production of A2 readers, the entire Onyx Technology R&D Center immediately began to enter a busy state. All departments began to drive at full speed and became busy with overtime. Everyone knows how important the A2 is.

If technology has opened the door to the e-reader market and made the market begin to accept Onyx Technology's e-reader, then the purpose of A2 will be to make the market completely recognize Onyx Technology. When it comes to e-readers, it will be remembered. This is the purpose of Onyx Technology's launch of A2, and of course it also makes profits. After all, this is related to whether Onyx Technology can survive!

When An Luzheng brought the king over, Chen Chu saw the little puppy eating and eating. There was no need to ask Chen Chu what was going on. Although Chen Chu felt that it was ugly, Chen Meng and the Chuke Technical Headquarters where Chen Chu took it to before, Yu Shixuan, Qiao Xueling and other female employees of the Chuke Technical Headquarters all regarded the king as a treasure.

Every time I go there, I have various snacks, jerky and dog food that I buy specially. It is much better than what Da Wang eats at home. Da Wang also gets such treatment at Onyx Technology.

With the little pug that was running over, Chen Chu went to Chuke Technology Headquarters. Onyx Technology launched an A2 e-reader, which required the Chuke Technology Headquarters to coordinate and let the entire Chuke Technology help Onyx promote and promote. Chen Chu needed to go to the headquarters to handle it. At this time, you must not make any mistakes.

Having experienced the release of Onyx-A1 e-book reader, Onyx Technology and Chuke Technology are already familiar with it, and they are already familiar with it.

The technology industry, which is undercurrent, is also focusing on the e-reader market. Dozens of brands are sharpening their knives and preparing to impact the entire e-reader market.

Samsung, Apple, and Amazon are still arguing with the global e-reader industry alliance. These three companies have already started to produce readers, but they cannot disclose or promote them. They can only continue to argue and want to obtain patent authorization.

Sony, Panasonic, LG, Philips and other manufacturers that join the global e-reader industry alliance are all preparing to launch their own e-readers.

The technology industry is also speculating about which manufacturer will be the first to launch its own brand of readers. The first launch is the benefit of launching first. Currently, there is only one Onyx technology brand on the market. If the launched brand can be accepted by the market, it will naturally be of great benefit.

However, this also takes risks. If the product launched is not as good as that of latecomers, it will definitely suffer a big loss. The pros and cons of it need to be judged by the manufacturer!

At this moment, Onyx Technology suddenly announced the termination of cooperation with Sharp, which surprised the outside world. Onyx Technology's approach was really unexpected to the outside world.

Immediately afterwards, the news and rumors of Onyx's new generation of e-readers suddenly came out in the market, which shocked the technology industry. No one expected that Onyx Technology was the first to take action!

This made other major manufacturers who were originally ready to move, and they were trying to use Onyx Technology to try the waters. If the new generation of Onyx Technology products are still accepted by the market, the sales volume will not be as high as the number of first-generation products. As long as it is almost the same, it means that the e-reader market has really appeared, and other manufacturers are facing much smaller risks and can enter directly.

For a time, the entire e-reader industry fell into a strange state. The major technology manufacturers that were originally eyeing each other began to silence, all looking at Onyx Technology.

Onyx Technology ignored this situation. If these competitors do not take action, it is a good thing for Onyx Technology.

It's still the same as before. Onyx Technology's A2 reader advertisement was shot by Renren Film and Television. The advertising and promotion plan started to be done long ago, but now it is started to be done quickly.

As the largest publicity channel within Chuke Technology, Renren Technology is naturally the first to bear the brunt of it, waving the flag and shouting for Onyx Technology's A2 reader.

It is still a familiar style. Renren directly promotes the promotional advertisements of A2 e-readers and orders to more than 600 million users in China and Asia.

This is Renren.com’s most powerful publicity channel. It has been used more than ten times since Renren was established for more than three years. This promotional channel of this scale uses advertisements to website users with more than 94 million active users at one time, and it cannot be measured by money. This is the second time Onyx Technology has enjoyed this treatment.

After Renren, it is various industries and departments under its jurisdiction. ICQ tightened and promoted 110 million users to nine Eastern European countries. MSN sent login push news to North America, and SKype sent A2 pre-order news to 400 million international Internet phone users.

Twitter, which has just been established and is still in testing, has also made efforts to show its performance to Chuke Technology Headquarters, launched a lottery service for free and draw, and launched an advertisement for using Twitter to give Onyx-A2 e-reader, attracting more users to use Twitter.

As the five major social and instant messaging products under Renren Technology, Renren and Twitter have made moves, Facebook, which is firmly ranked first in the social networking website market in Western Europe and North America, is naturally not to be outdone.

Facebook directly puts the advertisements of A2 readers online to the top of the user page. This is the first time Facebook has carried out large-scale advertising promotion on the user page. In addition, within the Facebook community, almost all users can see advertisements of A2 readers after entering.

As the company with the fastest growing advertising revenue in Silicon Valley, Facebook's revenue last quarter exceeded US$720 million, of which 90% came from advertising revenue. Advertising manufacturers are willing to place advertisements on Facebook, which obviously recognizes Facebook's advertising effectiveness!

Just the first wave of publicity, Onyx Technology and Chuke Technology's operation have shown off the entire technology industry and the Internet industry, making Silicon Valley and Wall Street widen their eyes.

In just less than two hours, more than 1 billion Internet users in the world actively or passively received promotional advertisements from A2 readers. This is the first time in the world that such a large-scale Internet user collectively received the same advertisement!

:.:
Chapter completed!
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