Chapter 9 Your Marketing Ideas Are Wrong(1/2)
Sometimes Shen Lang felt that life was like a vicious circle, one after another, and then returned to the starting point.
There will always be problems in front of you.
He felt sick.
This disease seems to be called a poor disease.
Packaging really needs to be
But if I don’t have money, how should I pack it?
He reviewed his current situation and even worked very hard to find advantages or things that can make people shine...
Then……
He failed.
He can sing, but he has not received professional training and sings very ordinary, so he is even more unlikely to be on stage to show off and then become famous in one go.
He will fool you, but in this era when people can find your background by checking, what can you fool? Everyone has a very strong sense of prevention. If you are a little bit weak, everyone will understand, unless you can temporarily fool others and someone will help you cover it up...
Maybe you have some talent, but you don’t have the substantive talent that you can show off. What’s the use of?
Standing in the urban area of Yanjing, full of tall buildings, looking at the famous brand suit shops and the prices on the window labels that cost tens of thousands of dollars...
He was silent...
That was the noble that Shen Lang had never had before in his dreams.
I went to such a high-level symphony concert and had to contact Zhou Xiaoxi, the school beauty who was very good at both the background and the family. She was so arrogant that she could not wear sportswear and cheap sports shoes, and then walked in with a silly look, right?
How beautiful this is!
Attitude is important, sometimes packaging is equivalent to attitude.
It is right to package the script well, but you should also package your own people well.
Although I can use only 500 yuan or 500 yuan at present, it seems that even a rental set is not enough.
but……
There is no road in this world if you walk too much, it will become a road!
Shen Lang looked down at the time, then looked around.
It's ten o'clock in the morning now.
Next, he had only one thing to do, which was to use five hundred yuan to let others wrap their whole body!
………………………………
"Erma" Clothing is a small suit shop next to the suburbs of Yanjing. It covers an area of less than 30 square meters in Cangping District of Yanjing.
Although he took the foreign name "Erma", in fact, both the origin and the materials are derived from a small third-tier city in China.
Nothing else, in the eyes of the boss Wang Jinguo, take a foreign name and then put a specious foreign text under the sign to wrap it up. Invisibly, the style will be improved.
Wang Jinguo is a real drifter in the North.
When I came here, I came to this land with my dreams, and dreamed that I could do something to expand my territory and bring glory to my ancestors in this industry.
He has suffered, exhausted, despaired over the years, and finally worked hard to persevere.
Whenever he is late at night, he will always read some inspirational books to fill himself with energy and sweep away his depressedness.
However……
There are only a few lucky people who can truly not be blown away and see the rainbow in the great torrent of Yanjing...
And he...
Of course not lucky.
The increasingly expensive rent has led to the "Erma" clothing store being opened smaller and smaller, and the more remote it is opened, and the more remote it is opened, where can there be customers? Not to mention high-quality customers. Therefore, under the vicious cycle in all aspects, the "Erma" store has finally become a notice of transfer and clearance...
"A piece of clothing is so expensive!"
"Yes, I thought the transfer and clearance would be very cheap, but I didn't expect that this suit would cost 1,000 yuan... Do you kill us as a pig? How about a little cheaper, three hundred yuan?"
"Yes! I think it's worth three hundred. Young man, you're going to go bankrupt. Why don't you sell more while we're here?"
“…”
There is always no shortage of people in this world who see cheap people rushing to the top, and it doesn’t count if you rush to the top, and you will also belittle your things in various ways...
Many times, people's hearts always have to take advantage of the situation...
Wang Jinguo felt like a knife when he heard all kinds of voices...
He participated in the design, selected materials, and supervised the completion of every piece of clothing here...
There are his dreams and these hard-working things hidden here.
"If you like to buy it, don't buy it!"
"I won't sell it!"
"Not selling!"
"Nothing is sold!"
"It's closed!"
Everyone's impression of the boss Wang Jinguo, who has always been taciturn and always smiles, looks easy to bully, suddenly had his eyes red.
After a scream, everyone was stunned.
The noisy place suddenly became quiet.
"What's the matter!"
"If you don't sell, you won't sell it. I won't buy it yet, and I won't see what you are..."
"yes!"
"All have gone bankrupt, why are you still awesome!"
"Let's go..."
After a while of silence, a group of swearing old men and mothers left the store, and even a few people stomped their feet at the store door.
After the guests left, the entire clothing store returned to quiet.
Looking at the clothes in the window...
Wang Jinguo lowered his head.
"Hello!"
"I'm sorry, I won't do business today and it's closed."
“Isn’t this a sale here?”
"No more selling, no more selling!"
"Boss...you have a problem with your business idea."
"Um?"
In the noon sun.
Wang Jinguo subconsciously raised his head, and then saw a young man wearing glasses with a sincere smile and looked gentle.
The young man walked into the room slowly, then looked at the clothes and pondered for a while.
"Your clothes should be placed in a glossy window rather than in such street alleys..." After looking at a few suits, the young man smiled.
"What do you want to say?" Wang Jinguo stared at the young man.
"I saw the clothing design books on your counter. At the same time, I also observed your store for a while and checked the information about your store. Then I found that your store has only been open here for less than three months. I have been in a prosperous area of Yanjing before, and I have moved three times... I heard the accent, boss, are you from Wenzhou City, Zhejiang Province?"
"Well, are you too..." Wang Jinguo was stunned.
"I'm from the next door city, of course, it doesn't matter. What's important is that I think it would be a pity if you really sell these things at such a cheap price."
"Everyone knows the truth, but..."
"You need publicity, of course, not the kind of publicity that spends money meaninglessly, you need an ingenious advertisement..."
"I tried..." Wang Jinguo shook his head, his eyes darkened...
"There are no goods that cannot be sold, only salesmen who cannot sell them. If they fail, they can only say that the path is wrong and need to be adjusted. You can give up, but you have to understand the market rules... Understand... Ahem, can I listen to your entrepreneurial story? I know you should have a dream. At the same time, I guess you must be a little unwilling to give up now, right?"
"Ah? How do you know me..."
"Your face is full of stories, your eyes, and the message in the voice I heard you rush someone else's voice just now... it's all stories!"
“…”
The atmosphere in the store became quieter again.
Wang Jinguo looked at the young man. Although he didn't know what the young man was going to do, he finally nodded.
This young man has a pair of keen eyes that seem to be able to see through his own eyes, and at the same time, it is not annoying...
To be continued...