Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 91 Develop Private Domain Traffic

In addition to making menus, Su Honghao also took the time to go out to Binman Tower to find talents.

But if you ask who he wants to find, it is impossible to get an answer.

Because he only has a very empty standard and has no clear goal.

He wandered around the morning market and found himself hungry, so he sat down at a breakfast stall and ordered a breakfast. Seeing the stall owner talking and laughing with the customers who kept coming, his eyes suddenly lit up.

This is the person he is looking for!

He looked at the stall owner and said that he was an ordinary middle-aged woman with a kind appearance and a nice smile.

So he took advantage of the stall owner's leisure and stepped forward slowly.

The stall owner said, "Guest, do you need anything else?"

"No." Su Honghao waved his hand and smiled, "I just want to talk to you about the boss lady."

The stall owner immediately became alert, took a step back, shrank his originally raised chest, and said, "Customer, I am married, and I have no unmarried daughter..."

Su Honghao: "..."

…………

Finally, three days have passed, and tomorrow morning is the time for Binmanlou to reopen.

At this time, in addition to Su Honghao and eight monk employees, there was also a group of mortals in Binman Tower.

These mortals are the talents Su Honghao recruited during this period.

But these talents are now just waiters in Binmanlou.

Su Honghao also made some adjustments to the kitchen. He arranged Liang Gang into the kitchen and became a dishman, and asked the other two waiters to make a lotus-beating role.

The three of them agreed happily, and they no longer had to smile at a group of mortals and serve them carefully, and they did not have to feel that their monk's dignity had been violated.

Su Honghao said to the mortal waiters: "Everyone, have you all handled your affairs?"

The majority of those mortal waiters were women, with a total of nine people. They chirped like birds and said, "It's done. All the stalls have been closed. According to your instructions, all the regular customers who should notify them have been notified. We also placed a sign at the original stall place, saying that we were here to work."

In terms of their number, their organizational structure does not conform to the current Binmanlou organization. In fact, according to the current Binmanlou situation, the arrangement of loads in the kitchen is a bloated structure.

If Binmanlou cannot achieve a super explosive state after reopening, then hiring so many employees is a waste of costs.

Su Honghao was not sure that during the period when he had just reopened, he had achieved a daily burst. Therefore, it can be said that his decision was completely inconsistent with science, but he still did this.

Nothing else.

He just wanted to take this opportunity to cultivate some mortals, and then use mortals to replace some monk clerks and clerks to reduce operating costs.

Furthermore, he needs these mortals to operate private domains for him to increase the customer's store entry rate.

In passenger flow, it can be divided into public domain traffic and private domain traffic.

Public domain traffic refers to the total number of customers who pass by the store due to fate. Such guests belong to passers-by.

Private domain traffic refers to the total number of customers who have consumed in the store and formed a certain connection with the store. In Su Honghao's previous life, this connection refers to following the store's WeChat official account, leaving his own phone number, adding customer service WeChat, etc., which is to allow merchants to have a way to contact these old customers who have consumed.

Su Honghao visited a place called Huaqiangbei in his previous life, where there were stalls selling electronic components, and a small square meter of less than one square meter could be considered a stall. Of course, there are also two or three square meters in size, but more than ten shopping malls have such stalls, each with four or five floors, resulting in countless such stalls added together.

If any of the stalls want to stand out in such an environment, they no longer rely on public domain traffic to meet their daily turnover. Only by operating private domains can they have the opportunity to achieve higher revenue.

Although the current situation in Binmanlou is completely different from those electronic stalls in Huaqiangbei, it does not mean that it does not require private domain operations.

In fact, in the competition, if any store has too weak or almost overflowing the ability to absorb public domain traffic, it should invest a lot of thought and money to develop private domain traffic.

The purpose of doing private domain traffic is to cultivate deep feelings with customers and make customers become friends and fans of stores or brands.

In Su Honghao's previous life, when a brand was engaged in private domain traffic, it was often divided into three operating scenarios, personal account, official account, and chat group, which complemented each other. The public account was responsible for disseminating brand information, chat group was responsible for pushing product information flow, and forming an atmosphere, and personal account was responsible for cultivating feelings and achieving transaction conversion.

Now, in this era without the Internet, there is no official account or chat group, but it does not mean that there is no other thing that can replace these operating scenarios.

He hired this group of mortals who originally sold breakfast and rented cars and horses. He was attracted by these people who had very rich acquaintance resources within a radius of three kilometers, which could serve as his personal account and transform the neighbors they were originally familiar with into new customers in Binmanlou.

Moreover, they are cheerful, enthusiastic, eloquent, and can also be developed into private domain traffic for repeated consumption by them.

As for official accounts and chat groups, tasks can be published to lure a group of players to play roles, thereby realizing the push of brand information and product information and creating an atmosphere.

"Okay." Su Honghao nodded in admiration, "It will be open tomorrow. Let's practice the relevant service process and serving process now."

"Yes." The voices of the seventeen employees gathered together.

***
Chapter completed!
Prev Index    Favorite Next