Chapter 85 Increase the unit price
PS: This chapter is a bit too hard. Friends who don’t like to read the real thing can jump over and read the next chapter directly.
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[Candy Haws] Didn't notice Su Honghao's little emotions and continued to talk nonstop: "Of course, it's good to have a dream, and you have to make the salty one even when you make a salty fish. I'll tell you all the tips to increase the rate of turning the table!"
Therefore, [Candy Haws] has tips on improving the rate of table turn from customer movement to environmental arrangement, from customer ordering to waiter serving, from customer dining to waiter receiving meals, all of which are tips on improving the rate of table turnover.
"When your table turnover rate is sufficient, you should also pay attention to another data, that is, the customer's churn rate. This is when your restaurant is full, if new customers want to come to eat, they have to wait in line. During this waiting process, there will inevitably be customer loss. Reducing the churn rate of customers is also a compulsory course for every restaurant."
[Candy Haws] also talked about some tips on reducing the evaluating rate. On a whim, he also talked about some ways to increase the attendance rate when the table turnover rate almost reaches the limit of the restaurant. These methods are all summaries of experience among people in this industry.
Su Honghao listened with relish and completely forgot that he wanted to kill this bitch just now.
"In addition, the kitchen staff structure of your food building is not reasonable, there are only chefs and chopping board workers. In fact, when your table turnover rate increases, you can consider adding a few more tumblers and dishwashers, so that the chefs will not be too busy, and any table of customers will not be messed up when ordering any dish. There is also a dishwasher that is essential..."
[Candy Haws] Another popular science for Su Honghao's role as a lotus-beating and dish deliveryman, Su Honghao silently picked up the small notebook and wrote it down.
[Candy Haws] Seeing that Su Honghao is so studious, he becomes more and more excited when he talks, he talks more and more.
After this explanation, Su Honghao's understanding of restaurant operations has increased a lot, but he is not a proud person. He knows that what he has learned today is just some superficial things. If he wants to become an old fry in this industry, he still needs to be tempered.
He asked [Candy Haws] to invite him, hoping that the other party could be his professional consultant and come over to answer some questions for him every day.
At the same time, he paid the consultation, a full bag of gold coins.
[Candy Haws] Looking at the task settlement, although he gave very little experience, he rewarded with an outrageous amount of gold coins. He happily agreed without a word.
Now, Su Honghao no longer has to worry about the problem of being separated by a mountain.
With the help of an advisor, some things in the industry will naturally become more proficient.
After sending off [Candy Haws], Su Honghao began to struggle with another question - why did this store suffer losses for years?
In fact, to find the root of the problem, you can use an operational thinking, which is data-based thinking, which is the old saying that you can look at data.
Data can help people know clearly where the main problem lies.
Su Honghao took the account book of Laibin Manlou for a while and quickly browsed it.
He mainly counts data related to revenue and cost.
However, these data cannot be seen in the account book, so he still needs to conduct on-site investigations.
Fortunately, he can always summon a group of tireless players to help him, so the relevant data is easily counted.
After getting all the data, he did not rush to investigate, but began to model data.
The second step in data thinking is to model the data after finding the data, so that the data becomes clearer and you can see the essence of the problem at a glance.
He drew several graphics and divided the graphics into blocks, then filled in relevant data in each block, and calculated the conversion rate between each block or the proportion of each block, and wrote it aside for easy access at any time.
It took me half a day and finally, all the data was clear at a glance.
He looked through these charts and found out in just a moment that Binmanlou's long-term losses were fundamental.
There are three main problems.
One is that the number of people entering the store every day is too low.
The second is that the average customer price is not high, and almost all the dishes ordered by customers are cheaper dishes in the food building.
Third, the labor cost is too high. A small shop actually needs to pay the salary of eight monks. Although the cultivation resources allocated by the sect to the sect's disciples do not include spirit stones, the gold coins were given. Binmanlou could not bear the continuous blood-sucking of the eight monks, and the salary of the eight employees was almost paid by the sect.
Su Honghao thought about it and actually did not need so many cultivators in this store. If possible, he would definitely replace all eight cultivators with ordinary people, and the labor cost would be greatly reduced. But he knew that this was impossible. The sect just needed these industries to support some surplus errand disciples.
Fortunately, he has a backer.
He wondered whether he could ask Mu Xiaoyue to help him, make an application, allow him to replace several of the monks in the form of performance appraisal, and then hire a group of ordinary people from outside to work.
He thought it was feasible, but now is not the time to worry about such things, and even the time to increase the customer's store entry rate has not arrived yet.
He focused on how to increase the average customer price.
In fact, there are many ways to get customers to order expensive food.
Even though [Candy Haws] had never told him these things, he had never eaten pork or seen pigs running. In terms of his experience of entering many restaurants in his past life, he could imitate many tricks of slaughtering customers.
First of all, he focused on the decoration environment of Binman Tower.
He walked around Binman Tower and observed every detail in the building.
The overall decoration style of the building is OK, but it has been disrepaired for a long time, and the old atmosphere can be seen in many places.
However, he already has a decoration plan.
Basically, it can be seen that the dilapidated places are made of wooden structures. The tables can be covered with tablecloths, the chairs can be replaced with new ones, the walls can be hung with murals, the stairs can be covered with red carpets, the stair handrails and columns need to be repainted, and some hanging vines can be hung to make them look brand new.
The whole plan is simple and crude, only cost money, not too much time. The only thing that needs to be processed for a long time is painting. As long as it is time to decorate, the decoration can be completed in three days. As for the issue of drying the paint, it is completely out of Su Honghao's concerns. Qingxuan Sect's Southern Court mainly uses fire-based techniques, and then let eight employees use magical powers to dry directly.
There is only one style after decoration, that is, luxury, low-key and connotation. To sum up, it is light luxury.
After deciding on the decoration plan, he focused on the product.
Products are also something closely related to the average customer price, but Su Honghao is concerned about products, and there is another more important reason, that is, he wants to build a brand.
A product is something directly related to a brand. It includes items that can be traded and services. In fact, the environment is also part of the product. In a sense, the environment is the packaging of a product such as "service". A good environment is already a part of the service.
Unlike before, Su Honghao taught Mu Xiaoyue not to pay attention to the product when setting up a stall. That was because he was just to make quick money and did not need to consider the brand, so he just used marketing strategies to fool a quick money.
And this kind of marketing strategy without good product support is also destined to be unsuccessful.
In Su Honghao's previous life, if someone encountered a company or store that had no advantageous products, there were only two reasons. One was that the boss, like Su Honghao before, was just to make quick money and was ready to run away at any time after making money. The other was that the boss had no brand awareness at all, and such a company might not go bankrupt after a long time.
As for products, you must have their advantages. In other words, they must be differentiated from other products.
This differentiation is often a differentiation in user needs.
Even if we cannot achieve unique differentiation in the world, we must achieve unique differentiation within a three-kilometer range. At least on the entire commercial street, customers can enjoy such products in their own stores, but they can’t enjoy a slight amount of them in other places.
In this way, you only need to do business on this street and become the most beautiful boy on the whole street!
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PS: I took back what I said yesterday, and I worked overtime again today, so I can’t update two times. Sorry! I guess I have to work overtime tomorrow. Alas, some things can only go with the flow!
In addition, this chapter actually has 3,000 words, but some important content is in the writer's words...
Chapter completed!