Chapter 26: Building an Internet Red Shop in the Cultivation World (1)
In fact, Su Honghao could have sold the steel of soda to the Mu family by relying on his friendship with helping Mu Xiaoyue.
With the strength of the Mu family, Su Jingtian could not scare the Mu family to cut off cooperation with them.
However, selling to the Mu family can't solve the problem at all. Even if the Mu family makes iron every day, they can't consume so much iron, and this still cannot fully open up the channels.
Moreover, Su Honghao has no time to help Soda water develop other new channel dealers.
So, Su Honghao had to set his sights on the soda water sales.
However, the brand benefits of these businesses are too poor. If Su Honghao had not given a task, the sales performance of these businesses would have been almost terrible.
His plan is to build these businesses.
Just in time, he can use his experience in building an internet celebrity store in his previous life to help soda water build the world's first internet celebrity store in the cultivation world.
Of course, there is no Internet in this world, so it is a bit worthy of the name of Internet celebrity stores, but the general meaning is to create a very popular and well-known store.
In fact, it is not too difficult to build an internet celebrity store, and it is divided into four steps.
And Su Honghao plans to do the first three steps is enough.
The first step is called market segmentation.
This is the basic knowledge of marketing, and after the segmented market, it is often accompanied by market positioning.
To segment the market, you need to first confirm whether the big market belongs to a red ocean or a blue ocean.
As for how to segment the market in detail, Su Honghao has two solutions for two different situations.
Now the steel business of soda water still belongs to the blue ocean market, but in this blue ocean, soda water merchants are not famous, and all the famous merchants are channel merchants that have cooperated with them before.
So, Su Honghao took a piece of paper and pen and drew three tables on the paper. The first row of each table is a man, a woman and an age group, while the first row of the horizontal row has different preferences, common characteristics, and identity, among which the identity includes occupation.
The soda water beside him was confused.
This was the first time he had seen something like a table, so he had no idea what Su Honghao was doing.
Su Honghao made another questionnaire based on these three forms. This time, the soda water finally understood it and knew that it was based on the answer to the question.
Su Honghao gave him the questionnaire and said, "Uncle Shi, please copy this thing 1,000 copies, and then arrange a few people to the No. 1 Trading Company. Based on this questionnaire, randomly conduct surveys of people passing by."
"Oh." Soda nodded, "What's the point?"
Su Honghao said mysteriously: "Uncle Shi will know then."
He couldn't explain to the people in this world what is a market segment or a market positioning. He just asked the other party to do what he was.
Soda Shui took the questionnaire and hesitated and asked again: "Nephew, our industry is mainly the production and processing of workshops. Are you going to do your best to build the business?"
He wanted to ask Su Honghao if he put the cart before the horse, but considering that Su Honghao had turned the tide before and easily earned emergency funds through the business bank, he swallowed his last sentence back.
Su Honghao understood what he meant and said calmly: "Shi Bo, the workshop must be made, but before building the workshop, we have to make sure that the goods can be sold first, right? Since those businesses don't want our goods, we will create a better business than them, and one of them must be able to support several and sell the things they produce themselves."
Soda water thought about it, and it seemed that it was right to say so, so he nodded: "Okay!"
After saying that, he turned around and left with the questionnaire.
Su Honghao took the opportunity to wink at Su Dashi beside him.
Su Dashi has been following Su Honghao for a while, and was taught by Su Honghao from close range, and instantly understood it.
So he went out with the soda water and was preparing to teach the people who arranged the soda water to do the correct investigation.
…………
After the soda water was sent back to the questionnaire, Su Honghao asked him to find a few smart guys.
Then, under his guidance, these guys counted the data from the questionnaire and filled the data into the form.
Su Honghao sat on the chair, drinking tea and directing people to do things. This feeling was so good.
After the form is filled, Su Honghao took it and checked it carefully.
He first read the table with identity statistics and confirmed that most of the people passing by the No. 1 Trading Company were mortals and some secular wealthy families. He secretly said that although the location of the No. 1 Trading Company was not the best, it was still sloppy.
He looked through the remaining two tables, and finally his attention was all on the table with common characteristics. Among the various groups of people counted, the most number of them was Baron.
As expected, no matter where you go, you will always be domineering and domineering.
However, the business of the leverage elite is not easy to do, especially because they are in a steel workshop. What if all the iron produced is taken away by the leverage elite? The leverage elite has to say, just a leverage, why are you so expensive to sell? Is one tael of silver enough?
He had to follow the table and read the second place. The average person who ranked second in the number of people was ordinary people who fantasized about becoming a monk every day.
He hurriedly asked a guy to read all the questionnaires of such people and he had to read them carefully.
The guy dared not refuse and did as he did immediately.
After a while, Su Honghao put down a stack of questionnaires in his hand and said happily: "Okay, the market has been confirmed now."
He wanted to do business with this type of people, because most of these people were young men from secular wealthy families.
Poor people need to be busy making a living every day, so how can they have the time to fantasize like this?
And those young men from secular wealthy families have another very important characteristic, that is, they are rich!
Chapter completed!