Originally, before Mingpinhui was launched, Liu Xijian proposed to find a young and well-known star as the spokesperson, but Zhou Anan rejected it.

First of all, he is not sure whether Mingpinhui can become a hit. If it develops slowly, it requires a process of impressing netizens with quality, and there is no need to spend money to hire a spokesperson;

Secondly, if you spend a lot of money to hire a spokesperson, the website will not improve much, and it will only make people laugh if you waste money.

Now it seems that Zhou Anan also underestimates the power of the cooperation between Weike, TX and JD Mall, and also underestimates the attractiveness of the low-price discounts of the 35 brand products to netizens.

Mingpinhui, which has explosive sales after it is launched, can not only open the door to cooperate with other brands to process inventory, but also negotiate prices with the brand in a more proud manner.

And the matter of hiring a spokesperson can be put on the agenda.

The B2C market is changing rapidly, and the popularity of Mingpinhui will definitely attract the followers of many institutions. It is necessary to determine the brand status of funds as soon as possible and become the NO.1 choice for netizens to choose special sales websites.

Of course, it was not a whim that Zhou Anan chose to let Liu Feifei endorse him. After all, the fairy sister is the deepest memory of the post-80s and post-90s.

Today's post-80s generation is the main force of online shopping and the main group targeted by special sales websites, making Liu Feifei's endorsement complement each other.

"Famous Products?"

After listening to the young rich man's proposal, Liu Jingyao's instinct as an agent quickly searched for relevant information.

"Mmm, it's the new shopping website I told you before that crazy advertising. I bought you two windbreakers for my aunt this morning. If I hadn't asked Xiao Li to log in to my account early to pay, I would have almost never been able to get it."

He showed my aunt the shopping website page opened on his mobile phone, and Liu Feifei's eyes were brightly seen at the man not far away while explaining.

Because I can't pay directly when I log in on my mobile phone, Liu Feifei, who had been lying in bed and didn't want to get up, bought the good things, so she called her assistant and asked her to log in to the account on her computer to pay.

Such a convenient shopping is much easier than going shopping by herself.

"Is this a new website opened by celebrity group?"

After scanning the page, Liu Jingyao found that dozens of brand products had been sold out, and there was also the celebration banner at the top with a "half-hour sales exceeding 30 million". She asked the young rich man in surprise.

It seems that this newly launched website has great potential.

It exceeded 30 million in half an hour, which was a medium-sized online shopping website that I wanted to endorse Liu Feifei before. It didn’t have such dazzling sales in a week.

Before, she had dreamed of cooperating with several online shopping websites such as TB, JD Mall, DD.com, and other online shopping websites with a wider number of registered users. Liu Jingyao helped her niece turn down the endorsement invitations of several ordinary online shopping websites.

Now that she heard the invitation from the young rich man, she naturally thought about it carefully.

"Yes, this is a new website developed by a subsidiary of Mingliu Group and JD Mall. If the development goes well, this website will become a new benchmark for domestic special sale websites."

Speaking of Mingpinhui's future, Zhou Anan's words are full of confidence.

The glory of the same website in the previous life, coupled with the dazzling record of Mingpinhui's first launch, Zhou Anan has no reason not to believe in the future of this special sale website.

"That endorsement fee?"

Listening to the other party's calm words, Liu Jingyao did not doubt the other party's thoughts and asked the key questions in surprise.

For a celebrity endorsement product, the endorsement fee is also a disguised declaration of the celebrity’s own value and status to the outside world.

As the endorsement fee is high, the corresponding film and television resources will also increase; as the endorsement fee is low, even those directors and investors dislike it.

Just like the industry's largest endorsement fee is international superstar Cheng Tian, ​​who ranked first among domestic celebrity endorsement fees with an endorsement fee of 20 million, which also announced that he is a top star in the top star, and the film and television resources he has obtained are all major international investments.

Of course, outsiders don’t know whether the 20 million represents one and a half years or two years.

Generally speaking, 10 million is the top standard for endorsement of first-tier celebrities. The endorsement fee for ordinary first-tier celebrities is about 4 million to 6 million.

At this price, many brands sign one-year contracts, and signing two-year contracts will be announced to the public as a million-dollar endorsement. It is common to pick up the headlines of the entertainment version of the report section.

Now, because Liu Feifei has collaborated with Cheng Tian and others on international films, the endorsement fee has increased from 1 million a year to about 2 million a year.

Previously, Yunsheng Jewelry had a tens of millions of endorsement fee, but signed a three-year contract with Liu Feifei, which was a much premium.

However, including the inflation over the next two years, it almost meets Liu Feifei's highest value standard.

"Your endorsement with Yunsheng Jewelry was more than 3 million yuan a year, right?! What do you think is the endorsement fee of 10 million yuan for two years, including the appearance fee of 5 times a year?"

After knocking on the table, Zhou Anan, who had heard from Tianxian’s sister, gave a relatively reasonable offer.

As the major shareholder of Blue Whale Entertainment, Zhou Anan still has some understanding of the industry's endorsement fees.

Of course, his offer has appropriately increased Liu Feifei's current value.

Even the leading actresses of Blue Whale Entertainment, Zhu Yiqi, Shi Shi, Zhang Hanyi and others, all have endorsement fees of about 1 million to 1.5 million yuan per year.

However, Zhang Yuhan, who joined the company halfway through the road, has now endorsed a jewelry price of 2 million yuan per year and a price of 5 million yuan per year, becoming the first actress of Blue Whale Entertainment.

"Can."

When Liu Jingyao heard the other party’s offer, she lit up and nodded in agreement.

If Liu Feifei can sign the endorsement contract of Mingpinhui for tens of millions again, it means that she has officially entered the ranks of first-tier actresses and her future resource level will also be improved.

Many big directors also regard the endorsement fee of artists as a selection criteria.

As for the 5 appearance fees included, it is the right thing to do. The endorsement contract they signed with Yunsheng Jewelry also includes at least 3 appearance fees per year.

However, when Liu Jingyao heard the young rich man tell her niece's confidential endorsement fee so clearly, she couldn't help but give her niece a blank look.

"I'll make a call."

After finalizing the spokesperson and price, Zhou Anan picked up his mobile phone and called Jiang Minchi, the president of Mingpin Collection: "Mr. Jiang, congratulations to you on your first big sale in Mingpin Collection."

"Mr. Zhou, you are so polite. With you and Mr. Liu's leaders, our Mingpinhui has achieved such achievements. I believe that following you, Mingpinhui will definitely be even more brilliant."

Jiang Minchi, who received countless complimentary calls, immediately stood up when facing the boss, smiled and said with a humility in his tone.

He changed jobs from Ah Li and became famous in a battle, which is definitely an excellent turning point in his life. It is not an exaggeration to describe his skyrocketing value.

Just now, his old leader and the vice president of a branch of Ali called to congratulate him, which made Jiang Minchi very proud.

"There is such a thing, I want to discuss it with Mr. Jiang. Mr. Liu didn't propose to hire a spokesperson before, but it was temporarily stranded. Now the website is starting well. I think that hiring a spokesperson earlier can also increase the popularity of the website. What do you think?"

Although a decision has been made, Zhou Anan still wants to give Mr. Jiang a face.

"I think it's OK. I wonder if Mr. Zhou has a suitable candidate?"

He knew the elegance when he heard the strings. Jiang Minchi was not a rookie in the workplace, so he took the initiative to ask the big boss.

If you can't even hear this implicit sound, you can't have been able to roll the bed and leave.

On some issues that are not related to development strategies, the big boss's wishes must be above the wishes of his company's head.

"Look at Liu Feifei. She just signed the tens of millions of endorsements of Yunsheng Jewelry. Her previous image on the screen was also very good. We can also sign for 10 million for two years. What do you think?"

Looking at Liu Feifei, who was making a strange face on the opposite side, Zhou Anan tactfully asked the other party.

When consulting, you must have a tone of consultation so that the other party can feel appropriate respect.

"I think it's OK."

The boss all hinted so clearly that Jiang Minchi naturally would not have any objection.

Anyway, with Mingpinhui being launched today, it has sold over 30 million in sales in half an hour, and all the contracted brands have been sold out. With such a brilliant record, it does not require much capital to sign contracts with other brands in the future.

What's more, Liu Feifei's image does meet the customer group targeted by the website, and it also meets his expectations.

Such a 10 million two-year endorsement contract does not need to be settled in one go. This amount of money is not a big deal for today's Mingpinhui.

"If Mr. Jiang thinks it's OK, then just make a decision. Mr. Liu, please communicate with him."

Instead of communicating with Liu Xijian in private, he gave Jiang Minchi the opportunity to communicate and make decisions. In addition to respecting the other party, Zhou Anan also made a balance.
Chapter completed!