The door was half open, and a middle-aged man in his early fifties, with white temples and sharp eyes, who was quite imposing, was sitting at the desk. He was writing quickly on the letter paper with a pen, and he didn't notice anyone approaching him at all.

office.

Da da da~

Li Jinze knocked on the glass window of the wooden door.

The person behind the desk looked up and saw him coming, his expression a little cold.

"Li Jinze, didn't I tell you? It's not possible to pay in advance. It's not like you don't know the situation in the factory."

"Director, I'm not here to pay. Someone is looking for you. He says he can solve the current problems of our factory."

The factory director was taken aback, put down his pen, looked at Li Jinze and said, "Can you solve the problems of our factory? Where are the people?"

Lin Yue walked into the office from outside and took a look at the room furnishings.

The factory director's office in the 1980s was more crude than simple, with only two desks and four chairs. There were washstands and towels in the corner, and the soap in the soap dish was so thin that it hadn't been thrown away.

The windows facing the north do not have matching curtains. For the sake of wind protection and heat preservation, I simply covered them with old newspapers.

Li Jinze wanted to introduce them: "Director Jin, this is..."

"Nonsense!" Before he could finish his words, Factory Director Jin interrupted him. Can a fifteen or sixteen-year-old kid solve the problems of a meat product factory? Why would Li Jinze treat him like an idiot?

"I'm busy, go and do whatever you have to do."

Li Jinze was about to persuade Factory Director Jin to take it easy and listen carefully to what this young man had to say, but he didn't want Lin Yue to wave his hand at him, push the man out, and close the door.

"Whose child are you?"

Seeing that Lin Yue refused to leave, Director Jin admired his courage. You must know that there are no young people of his age in the town who are not afraid of him.

"This question does not contribute to our conversation."

Lin Yue didn't see anyone else. He pulled up the chair next to the desk and sat down face to face with Factory Director Jin: "I heard from Li Jinze that the city's meat factory won't let you use the name Jinhua Ham, so the meat factory is in trouble.

Business crisis, right?”

"That's right."

Factory Director Jin was frightened by his attitude and wanted to know what his opinion was on this matter.

Lin Yue said: "Is the Jinhua ham produced by your factory really better than the Jinhua ham produced by the state-owned factory?"

When it comes to product quality, Director Jin is very confident: "Of course, the Jinhua ham produced in our factory is made of carefully selected two-headed black legs, combined with traditional craftsmanship and the strictness of masters with decades of production experience.

The quality control, no matter from the taste, taste or appearance, is better than the shoddy products from state-owned factories. Jinhua ham is made for them, which ruins the reputation of our ancestors."

The more he talked, the more excited he became, and the droplets sprayed onto the desk, which somewhat affected his dignity as the factory director.

But it can also be seen from this point how confident he is in the quality of his own products.

Thirty years later, in most people's minds, things produced by state-owned enterprises and state-owned enterprises are synonymous with quality. For example, the oil products of Sinopec and PetroChina are much better than those of small gas stations, and the deposits of the five major banks for industrial, commercial, and agricultural relations are more guaranteed.

Generally, the physical products of state-owned enterprises and central enterprises are better than similar products of private enterprises. But in the 1980s, imagine if a group of workers with a big-pot mentality can create products of good quality and in line with the increasing public demand? What do these people think? Do it well.

The bad thing is the money. I am the only one who supplies the goods in department stores. You ordinary people don’t have the right to choose. As for whether it tastes good or not? That doesn’t matter, as long as it can feed you. You all came from the era of freezing and starving.

Be content and give thanks.

[By the way, the best app for reading aloud and listening to books is Yeguo Reading, install the latest version. 】

Just like the fate of the sock factory in the TV series "Chicken Feathers Flying to the Sky", if Chen Jianghe hadn't contracted it, the business would have declined long ago. Well, the sock factory and the meat factory are not the same category, so in "The World" it was on the verge of bankruptcy

The Songhuajiang Soy Sauce Factory is very close.

Therefore, Director Jin said that the Jinhua ham produced by the Fotang Town Meat Products Factory is more delicious than the Jinhua ham produced by the city's state-owned meat factory, and he agreed.

"He won't let you use the Jinhua Ham brand, so you just don't have to use it."

"What?"

Director Jin thought he had some good idea, but he didn't expect it to be such a bad idea. He was so angry that he slapped the table, stood up, pointed at the door and said, "Get out, get out, I'm so angry!"

What is Jinhua’s most famous specialty? Isn’t it Jinhua ham? Without the Jinhua ham brand, sales would definitely collapse.

Lin Yue wasn't angry either. He smiled at him, took the letter paper on the table, glanced at the three words "opinion letter" on the header, turned to the back, and wrote a line of words with a pen.

Factory Manager Jin was frightened by this action, and it took him a while to react. Just as he was about to have an attack, the person over there had already finished writing and handed him the letter paper.

"What's this?"

"Advertising slogan."

"Advertisement... words?"

Director Jin squinted his eyes and read it silently.

Jinhua Ham Jia Tianxia, ​​Yiwu Ham Jia Jinhua?

Lin Yue said: "You go and print some stickers that can stick to the ham and put them on your products."

"Is this... okay?"

"Why not? You don't sell Jinhua ham. What you sell is Yiwu ham. Anyone who can score 60 points on the Chinese language test in elementary school knows that the Jinhua ham here is Jinhua ham, not the Jinhua ham produced by the state-owned meat factory."

"Isn't this a play on words?"

"They can use their power to suppress you, but can't you just mess around?"

Director Jin was silent for a while, then pointed to the small two-headed eucalyptus on the advertisement and said, "Where is this?"

"Trademark."

"trademark?"

"Believe me, in a year or two at most, the country will open up trademark registration. As long as you rush to register the Jinhua Ham trademark before the old-minded leaders of the state-owned meat factory, you can use the rules to punish them, or you can punish them.

To crowd out and annex..."

Director Jin is not an ignorant person and knows what trademarks mean to products. However, he never thought that the meat processing factory in Fotang Town could use such a thing as trademarks, let alone imagined that a rural enterprise could take the market to the next level.

The state-owned meat factory here was annexed.

This boy...what the hell?

Lin Yue knew what he was thinking. He could only say that the times have limited people's thinking. Any marketing method used twenty or thirty years later could be used as an adjective as "advanced" in the 1980s.

Director Jin's excitement calmed down a little, and he touched the letterhead and said, "But the ham produced by our factory is only sold in nearby counties and towns. To say that Jinhua is number one is a bit too much."

Yes, this old Jin is still an honest person.

"As the saying goes, Mrs. Wang sells melons and boasts about herself. Everyone in ancient times knew this truth. Do you still need me to explain it to you?" Lin Yue glanced at a newspaper on his desk. There was an article about Feige brand bicycles on the third page.

He took it over and pointed at the words on it: "Are Feige bicycles any good?"

Director Jin nodded.

"Have you ever ridden one?"

He shook his head again.

"You've never ridden one, how do you know it's good?" Lin Yue was not surprised by Factory Director Jin's answer. In the 1980s, the three major bicycle brands were Phoenix, Feige, and Forever. Among them, Phoenix and Forever were both Shanghai brands, and Feige

It's from Tianjin, and Yiwu is located in the south of the Yangtze River, so Phoenix is ​​always common, while Flying Pigeon has a very small market share.

Factory Director Jin: "..."

"Is that right from what you read in the newspaper? The newspaper said it was of good quality, so you just say it is of good quality. People who are not as knowledgeable as you are, what will they think when they see the advertisement just now?"

"But newspapers have authority."

"The newspaper also said that the yield per mu is 10,000 jins. Let me see if you can produce 10,000 jins per mu."

Factory Director Jin was choked to death, with a look of scorn on his face, and after muttering for a long time he said: "Then what if the people from the state-owned meat joint factory refuse to accept and seek trouble?"

"If you don't accept it, just go with them." Lin Yue said: "You are so confident in your own ham, are you still afraid of comparing the quality with the ham from the state-owned meat factory? And don't you think they really want to do it again and again?

The fact that San is having trouble with you doesn't mean that your existence threatens their status?"

Hearing what he said, Director Jin felt like an outsider, and the young man sitting across from him was the director of the meat processing plant.

"If I were you, with the slogan and trademark awareness, and the ambitious goal of annexing the state-owned meat factory, the next step would be how to advertise to let more people know that Yiwu ham is the best in Jinhua.

Ham. This is called product promotion first. Only when everyone knows your product will you be given the opportunity to prove yourself with quality."

"We are a small factory..."

"You don't have money, right? Who said you can't advertise without money? It doesn't cost much to build a shelf for those stalls selling sesame cakes, melon seeds, marshmallows and local specialties at the train station. Print the advertising slogan of Yiwu Ham on the

Above, people who get on and off the bus can see them every day. It won’t be long before the information about the best ham produced in Jinhua, Yiwu, will spread all over the country. Look at the situation, meat tickets and cloth tickets should be delisted soon. At that time, individual

Butcher shops are bound to pop up everywhere. If you put some effort into signing a supply agreement with others and giving them a sign, as for how to write it and how to draw it, as long as it is not excessive and does not affect the store business, I don’t think they will

I will mind if you use the space to promote it, after all, this is a win-win business."

Factory Director Jin was dumbfounded. What could a young man think of? Compared with his head, wouldn't he have lived like a dog even at his age?
Chapter completed!