Chapter 217 Ingenious Marketing
"How weak is the traffic? I think you, as a person in the circle, can see clearly." Zhou Yiyang smiled, raised his eyebrows, and gently swung the decorations Helianbei placed on the table with his hands.
"In terms of nationality, I think there are basically few people in our country who can fight you."
Zhou Yiyang cleared his throat: "Of course, what I said at the beginning was not promoted, which should be different from your understanding."
"What does it mean?" Helian Bei, who was standing beside him, showed a confused expression, "I thought the airborne album you meant was nothing promotional, and then it was directly released on the shelves on the day of release."
Helianbei doesn’t think there is anything wrong with this. Like the new album of Moonlight Girls before, she has also received such treatment.
And the sales volume of this album in the end are quite good.
"No, no, no, it's just that this promotion will be very special." Zhou Yiyang smiled: "You can understand that we are promoting in a rather obscure way."
These words seemed to have aroused Helianbei's interest. He knew that Zhou Yiyang always had many ideas in the promotion and promotion.
"In short, we want to achieve an unknown reason that you want a new album, but the audience can still guess this through various clues. This will arouse their interest, and I believe these audiences will also want to see these."
Hearing Zhou Yiyang say this, Helian Bei laughed: "Then I will be very looking forward to it. Anyway, I will cooperate with you throughout the whole process."
That night, those fans who followed Helianbei discovered something was wrong.
Helianbei’s Weibo has been cleared.
Not only on Weibo, but also on his follower list is empty.
It's one o'clock in the morning, and the number one hot search is #Helianbei stolen account#.
Tang Yue, who was lying on the bed, shaking her legs, paused and clicked on this hot search without hesitation.
"Did Brother Bei provoke a hacker?" Tang Yue blinked and showed a look of surprise.
She planned to call Helianbei directly after reading the hot searches. Just clear the Weibo, what if the hacker posted some inappropriate content on his Weibo!
Click on the hot searches and the Weibo of Helianbei is displayed.
The nickname and introduction have not changed, and the certification is there, not a marketing account.
The number of Weibo is 0, the number of followers is 0, and even the avatar has changed.
Originally, Helianbei's avatar was a selfie facing the light, but now his avatar has turned into a black and white mask.
"What's the situation?" Tang Yue heard that she had a WeChat message. She wondered who would send her a message so late!
When I clicked on it, it turned out to be Mr. Zhou, and Tang Yue's smile immediately became much more sincere.
The content posted by Zhou Yiyang is very simple:
"Helianbei has no account burglary, it's just a means of publicity. Just treat it as if you don't know."
Zhou Yiyang had guessed this point long ago that Tang Yue must not have slept in this point, and she must have been browsing Weibo.
Tang Yue said oh, and suddenly realized that this is a fact that Brother Bei is about to release a new album!
But this kind of publicity is so interesting!
In the real-time discussion of hot searches, no one guessed that Helianbei was going to release an album. More so, these people thought that Helianbei had relapsed depression.
Helianbei himself turned off his phone after listening to Zhou Yiyang's words and lay down in bed and fell asleep early.
The next day, neither the person involved nor Yiyang Entertainment responded to the Helianbei account theft. Netizens thought about it and suspected that it was marketing.
However, Zhou Yiyang's marketing did not end, or it was just the beginning.
At nine o'clock in the evening, there were many tourists on the Bund of Shanghai.
They are now leaning on the railings and looking at the ever-changing skyscrapers across the Huangpu River.
At this moment, the buildings opposite that seemed to have not rested for 24 hours were turned off at the same time.
"What's wrong? Is there a power outage?" Some tourists asked in panic, but turned around and found that the buildings behind them were still on.
"Is the power outage in Pudong? No, you see, the cruise ship on the river is still fine!"
When everyone was confused when they stared at the dark skyscrapers, they lit up again.
But this time the patterns they light up again were exactly the same.
Almost at the same time, all the tourists raised their cell phones and took a picture of this scene.
This scene undoubtedly became a hot search and was called the Bund monster.
No one expected that these buildings would light up the same patterns on their exterior walls at the same time. If this was an advertisement, the cost would be too high!
The pattern that lights up on each building is also very simple, that is, the word "I".
However, the upper part of this character is white and the lower part is black.
When everyone saw the neat rows of "I", it was quite shocking.
At the same time, Zhou Yiyang sat at home and received calls from many people.
"Mr. Zhou, is this your cause again? This promotional method is so awesome!"
"Mr. Zhou, what are you doing? Can you tell me that we can learn from you too!"
"Is this building a momentum for Helianbei's new album? This is much more useful than spending a lot of money to hire those marketing accounts!"
The peers quickly reminiscent of the taste, but they were very impressed.
It has been on the top spot for two days, and has attracted attention in this seemingly incredible way.
This kind of concise marketing will not only not cause rebellion among netizens, but will instead make many people find it novel and interesting.
Tang Yue was sitting on the sofa now, and said excitedly: "Brother Bei's album should be called "Me" this time? Wow, this is so cool!"
Wang Xingrui nodded vigorously, looking a little envious: "Yes, this promotional method is much more interesting than advertising on the Internet!"
"It's really interesting," Lin Xuan'er's mobile phone was filmed by netizens on the Huangpu River from various angles: "And it can also play with memes. I see many people guessing that Brother Bei is going to release a new album."
"To be honest, some people in my circle of friends have never heard of Beige Song, and they have become interested in this album because of this promotional model. Brother Yang is too awesome."
Helianbei himself was also surprised and happy. At first he heard Zhou Yiyang say that he would use some unconventional means to promote it, and Helianbei thought he was looking for some non-entertainment people to recommend it.
But now Helianbei realized that his thoughts were still too simple.
In the past two days, his "new" Weibo post has increased by hundreds of thousands of fans alone.
This time, even Helianbei himself couldn't say that he was eliminated by the market. Instead, he began to practice singing and chanting at home very seriously.
He must not let down the high popularity that Zhou Yiyang brought.
Set a small goal first, for example, remember in 1 second:
Chapter completed!