Zhou Yiyang participated in an exchange meeting jointly organized by several departments responsible for film and television culture in Shanghai.

Since Zhou Yiyang's previous film "Fortress" was a key support project of Shenzhen City, he made a lot of money. Therefore, as the best director and producer in the entire project, he needed to speak on behalf of his colleagues on stage.

When Zhou Yiyang stood on the stage, there was thunderous applause. Among them were some of the big bosses of the entertainment company who did not take Zhou Yiyang seriously when Yiyang Entertainment was still a small workshop.

But they never expected that the situation would change so quickly.

Back then, Zhou Yiyang was just a small rich second generation. Who would have thought that he could single-handedly build a miraculous entertainment empire.

Nowadays, there are still entertainment companies that are larger than Yiyang Entertainment. However, no entertainment company can compete with Yiyang Entertainment in terms of return on investment, annual income, and reputation among passers-by.

He spoke as a representative, which was reasonable and reasonable.

"Hello everyone, my name is Zhou Yiyang." Today, Zhou Yiyang is wearing a suit, his hair is cut very short, and he looks handsome.

Among the bosses in this circle, he is the youngest and most handsome one.

After thanking the leaders of various departments as usual, Zhou Yiyang also shared his own experience:

"For a long time, we who make movies seem to have always been cautious. We are accustomed to trusting big data analyzed by professionals, but we have forgotten the original intention of making movies."

Some bosses sneered. They all heard Zhou Yiyang's words in a situation like this. He was useless except for coaxing young people who had just entered the industry.

However, if they want to stand up and refute, they have no position. As we all know, Zhou Yiyang's movies in recent years have proved themselves through box office, and he does have a good vision.

"I remember that before I made movies, I was a person who liked watching movies. But at that time, most of the movies on the market were of the same genre. When fantasy was popular, falling in love also had to be between people and monsters."

"When comedy becomes popular, if there are not a few familiar comedians in a movie, it will be unqualified."

"When popular actors start to appear on the big screen, the type of movie is not important, but the actors are. The plot is not important, but whether it can attract fans and make money is important. The actors' salaries have gone up, but the quality of the movies has plummeted."

"Then I was thinking, won't the audience get tired of watching the same type of movies all the time? No matter how much people love comedy, they won't be able to laugh even if they watch a few old jokes over and over again every day."

"As for popular movies, it later proved that fans cannot support the box office. It will only lead to backlash from the audience. I remember that there was a time when I saw popular actors in the cinema and subconsciously thought that this was a movie.

Bad movie. Because the audience no longer believes in our film industry."

The leaders in the front row listened attentively and clapped and encouraged Zhou Yiyang from time to time.

This greatly encouraged Zhou Yiyang. He thought that it would be almost impossible to change the film and television industry by himself.

He can't cover all the telecommunications cards on the market, but it would be much easier if he could make the bosses in the film and television industry here change their minds.

At this time, a boss stood up. They were allowed to speak freely at this exchange meeting, so everyone looked over with interest.

"I don't agree with it at all." The boss's company is not big or small, and it specializes in low-cost romance films.

Although in the eyes of the audience, their films are all bad, they almost never lose money.

"Genre films exist because they have a fixed audience. For example, horror films and comedies are naturally loved by more people, but sports and military films are less popular. Even if they are successful, the upper limit is only so much.

.”

Zhou Yiyang smiled: "What you said makes sense. But I don't agree with the low limit. We in China have the largest film and television market in the world. No matter what type of movie you make, you can find a lot of audiences."

"You should also know about the movies I made. Many of them were minefields in everyone's eyes before, and you couldn't make money. But later, it proved that as long as the movie is good-looking, people will go to see it. It's true.

There are actually not many people who only watch one type of film."

"But we can still make money even if we only make romance movies! Rather than investing in a project that we don't know whether we'll get our money back, it's better to be safe." The boss continued to retort to Zhou Yiyang.

"Ah, what you said makes sense. Romance movies are indeed in urgent need. After all, there are so many of us. There are so many young lovers. Who wouldn't go to the movies after dinner on weekends, holidays, and Valentine's Day? But Boss Wang, this

Everyone knows the truth. If you can shoot, so can I, and so can he."

"On this year's Valentine's Day, five new movies were released on that day, but in the end the box office was only concentrated on the top two movies. Boss Wang, can you ensure that every time your movie makes money? Regardless of the promotion fee, please

You shouldn’t earn much from the actor’s fees, right?”

Boss Wang was silent. Indeed, more and more people like him are making romantic films.

In the end, he could only hire more popular actors, buy bigger IPs, and spend more marketing expenses to schedule movies. After the last pass, his income more than doubled compared to previous years.

"Boss Wang, do you watch every one of your own movies?" Zhou Yiyang asked a question that made Boss Wang's soul tremble.

He suddenly regretted what he had said. This man was so talkative!

"I...if I have time, I will read some..." Boss Wang lied, he had almost never read it.

The plot of their romance movies is the same, two boys and girls who are good-looking but inexplicably isolated fall in love with each other unexpectedly.

Then everyone around them started to stop them, but they still wanted to be together.

Just when the audience thought they would be together forever, the plot suddenly took a sudden turn. Either they were pregnant, they were committing suicide, or someone in their family had an incurable disease.

In short, two people must reach a touching ending where their bodies are not together, but their souls are integrated.

This trick defrauded the young man's tears and wallet, but made him, the boss, look down upon him at all.

Zhou Yiyang stopped talking: "So why are people so unsure of their own movies? Good scripts are hard to find, but if you transfer some of the sky-high salaries spent on actors to screenwriters, you can always find good screenwriters.

Yes, money should be spent wisely."

"The last thing I want to say is that no matter what type of movie it is, we are facing the audience, not cold big data. A good story that can immerse the audience into it is more real and more useful than elements piled up by big data portraits.

Already."

After Zhou Yiyang finished speaking, many people in the audience stood up and applauded him.

Some friends who knew him well even joked with him:

"Ok, Lao Zhou, are you going up to give a speech? But what you said today is easier said than done!"

"Yes, if there were so many good stories, our country's movies would already be number one in the world!"

"If we had your talent in writing scripts, we would have the confidence to make good movies!"

Zhou Yiyang smiled and said nothing. No matter what, he at least planted seeds in the hearts of these people.

When they invest in filming next time, they will definitely think about whether it will be more profitable if the money is used to make a good story!

After the exchange meeting, Zhou Yiyang was left alone by several leaders.

"Xiao Zhou, what you said today was very good and very socially responsible!"

Zhou Yiyang shook his head modestly: "No, no, I just said it casually. I can't do this well myself!"

"Don't be modest. I've seen the movie you invested in this year, and it was really good. People of our generation can especially understand the loneliness of being away from home."

Zhou Yiyang nodded. He estimated that these leaders came to him because they had something important to talk to him about.

Sure enough, after the greetings, the leader smiled:

"You also know that every year our country sends a best foreign language film to the Oscars. But in previous years, we had no chance of winning."

Zhou Yiyang's breathing was a little quickened. Is it Oscar for Best Foreign Language Film? This is indeed an honor. If he can win this achievement before Goryeo in the parallel world, Zhou Yiyang will still be very happy.

"The list is still early, it was submitted in October. So any movie released before October will have a chance. Since there is only one, we hope you can also come up with a good work to compete with your teacher."

Zhou Yiyang smiled slightly: "I, I will work hard."

He can't tell the truth, his schedule is full lately!

Anyway, "Crane City by the Sea" is also produced by his company, so if he wins the award, he will also enjoy the achievements as a producer.

After returning to the company, Zhou Yiyang found several strangers standing at the door of his office.

Guan Fei raised her head, and when she saw Zhou Yiyang, she immediately greeted him with a smile on her face.

Obviously, she has been waiting here for a long time.

"Mr. Zhou! You are finally back!" Guan Fei lowered her voice again and whispered in Zhou Yiyang's ear: "These are all advertisers who came here because of their reputation."

"Come here because of your reputation?" Zhou Yiyang was amused by the word Guan Fei, and he asked: "Whose name do you admire?"

"Brother Bei!" Guan Fei smiled: "The popularity of "Xiaochou" has caused Brother Bei's commercial value to skyrocket. Come to think of it, there were several companies that didn't renew their contracts at the beginning of the year. They must be regretting it now!"

Zhou Yiyang raised the corners of his mouth. He didn't know why Guan Fei cared so much about this matter.

Yiyang Entertainment's endorsements have always been good. It can be said that they have endorsements for top brands in all major industries.

Moonlight Girl's overseas endorsements are unrivaled, and domestically, they are the best among female artists today. In terms of high-end endorsements, they are far behind artists of the same age group.

Luo Chen and Ling Hu dominate the female market, and are almost the two most popular spokespersons for young women. In terms of selling products, they are even better than Moonlight Girl, and their fans are so popular.

He Lianbei is quite special. Many of his endorsements are from previously signed contracts, and they focus on high-end endorsements. For endorsements such as cars and watches that are difficult to get for Moonlight Girls, He Lianbei is almost the best.

However, people age. At the beginning of the year, many brands did not choose to renew their contracts with Helianbei. The reason is very simple. They are no longer optimistic about Helianbei's market appeal.

Although they occasionally release a hit song, compared to Moonlight Girl, which shocked the market with just one song, it's not that impressive.

In the field of film and television, He Lianbei is quite diligent, but he almost only makes literary films, and his audience continues to shrink.

In the end, they proved from the data that Helianbei's commercial value had begun to decline.

Some of his endorsements were sold as favors to Yue Shao, Luo Chen and Ling Hu. Others were snatched away by other companies.

But none of these brands expected that Helianbei would suddenly be rejuvenated.

"Xiaochou" was not only popular as a song, but also as a clip of his performance, which made him popular among young people.

In the past, when young people mentioned He Lianbei, they were all hearsay legends. They inevitably felt that he was praised so highly because of his seniority and the filter of emotion.

But now they discovered that this handsome man, who looked to be in his twenties, had such strong singing skills and sang so movingly.
To be continued...