The flash sale activity greatly stimulated the ambitions of Shu Ya and the other beauties.

"We have won a big victory this time." Susanna said excitedly and slightly proudly.

The first 80,000 sets were actually sold out in seconds, and the number of users participating in the first sequel to more than 700,000. These two amazing numbers show that the early publicity campaign was very successful, and as the publicity director, she is certainly worthy of pride.

"I think our plan needs to be revised," Susanna continued. "The monthly capacity of 100,000 sets seems too conservative. Even according to the current known potential customer, it will take more than half a year to complete the production task."

"What's more, as time goes by, I believe our customers will continue to increase. We all underestimate the attractiveness of this revolutionary game to players. It is a good thing to attract the attention of many players now, but if you can't buy it, these players may not be able to wait forever."

Susanna said that although Mi's brain wave products are the best now, there are still companies such as Mindsky that are producing the same products on the market. If Mi cannot meet the demands of this new market in the long run, it may unexpectedly create opportunities for Mindsky.

"I think Susanna is right. The company's bottleneck is indeed in terms of production capacity, and it is urgent to improve production capacity." Selena obviously agreed with Susanna's words. After all, the flash sale just now left a deep impression on everyone.

"According to our cost price, the current brain wave kit materials cost more than US$40, the production costs are more than US$30, and the total is more than US$70. Excluding sales and logistics costs, the gross profit per set is as high as US$200. In this case, it would be a pity if we don't take advantage of the victory," said Selena.

Duke's estimated gross profit before did not add to the production cost, but only calculated the material cost, so it was slightly overestimated. However, even if the production cost is included, the gross profit margin is close to 70%, this figure is very amazing. Generally speaking, the IT industry can only achieve it with a few products such as high-end products or monopoly best-selling software, popular online games, etc.

"Well, it seems that it is very necessary to expand the production capacity. Let's see how much our production capacity is appropriate?" Shu Ya said thoughtfully after listening to the suggestions of Susanna and Selena. Yes, under the current circumstances, the company's development cannot be thought about in a conventional way.

This is an era of multiple development speeds. If you take the lead, you will have the chance to win all. If you miss the opportunity, you will get the best of others.

When everyone heard Shu Ya say this, everyone was a little silent. After a while, Selena spoke again: "I will first tell you about the cost of expanding the capacity of 100,000 units last time, and give you some reference data."

"Our factory in Tracy, California last expanded to 10,000 square meters. The annual rent of the factory is about $500,000. Clement has added five semi-automatic production lines in total. The purchase and installation and commissioning costs of each assembly line equipment are $400,000, and each covers an area of ​​about 1,200 square meters. Therefore, the factory production line covers an area of ​​6,000 square meters, and the total investment in equipment is $2 million."

"The land for parts and finished products warehouses is 3,000 square meters. According to Clement's estimate, it is no problem to calculate the current warehouse area to store 500,000 sets of brain wave finished products. However, 1,000 square meters are used for facilities such as factory offices and canteens, which is also very surplus now."

I am a finance person and remember all the data clearly.

"Currently, the main daily expenses of the factory are water and electricity expenses and labor expenses. The total expenditure of the two items last month is about US$2.5 million."

"So the company's overall expenditure last month was about $11 million," Selena reported the total expenditure figure. "If we hadn't had $2 million for a short-term loan, we would have been out of reach now. Fortunately, we recovered the funds tonight, otherwise we would have really faced the threat of cash flow breaks."

After hearing Selena finished spending last month, Duke browned when he heard that he had spent all the money he invested, and he also spent half of the $2 million he had borrowed. No wonder new companies are so easy to die. In this case, if they were not sure that they could continue to invest in it, if these produced products were not sold in time, the company would go bankrupt.

Fortunately, 80,000 sets of products were sold out tonight, otherwise the guy would have to shamelessly ask Cai Si for help. Although there is absolutely no problem with the money, it is really embarrassing to say it.

"Selina, according to calculations, if you add another 100,000 sets of production capacity, how much does it take to invest at one time? How much is the new fixed expenditure every month?" Shu Ya was a little numb after hearing this brief information on expenses. The company's operations seem to be much more complicated than what the book says. You will finish playing it if you are not careful. Even if you have excellent products, you dare not take it lightly.

"I think if five more production lines need to be added, the factory building will be at least 6,000 square meters, the annual rent will be about 300,000 US dollars, the production line investment will be 2 million US dollars, and the one-time investment will be 2.3 million RMB. If the production cost remains unchanged, the monthly additional cost will be 2.5 million US dollars, that is 5 million US dollars.

If the prepayment of parts is 50% based on 4 million US dollars, the sales expenses and online website operation expenses will add up to a minimum of US$10 million in a month.”

This expenditure number puts a bit of pressure on everyone. According to this calculation, if there are no more than 50,000 sets of products sold in a month, it will be difficult for the company to maintain it.

It seems that this expansion is not a simple problem.

Let’s expand, the fixed expenses have soared by almost twice. It is indeed a huge burden for the startup company of Mi, and once the user needs are insufficient, the fixed expenses will be difficult to digest.

If it doesn’t expand, there are many problems. The existing market demand cannot be met in time, which will lose the sales popularity created by hard work.

Expanding or not expanding is really a trouble of rapid growth.

"Everyone, it seems that although expansion can quickly meet the needs of our existing customers, we still need to consider it carefully before we can decide." Shu Ya's passionate heart was extinguished by the numbers provided by Selena, and it was completely clear from the excitement of the flash sale just now.

As the helm of the entire company, Shuya also needs to carefully consider the issue from the perspective of the overall development of the company, rather than making such a major choice just by being hot-headed for a moment. Therefore, although it is still very immature now, Shuya has begun to embark on the road to a real company CEO.
Chapter completed!