. "No wonder you Fan's Investment Group has never sponsored sports. Maybe it's because you don't agree with some sports practices, right?" Shen Ying asked.

"Actually, we sponsored the Olympics at the beginning, and then we didn't do that kind of thing anymore." Fan Wubing replied.

At the earliest in the Los Angeles Summer Olympics in 1984, Fan Wubing introduced Oriental Magic Water Jianlibao to the market, and indeed achieved very significant results. However, at that time, the authenticity of competitive sports in China was still quite convincing.

In the later years, some things were done too much, and Fan Wubing had no interest in funding these projects. Besides, due to the impact of the return of Hong Kong and Macau, Hong Kong businessmen were keen to sponsor Olympic champions, such as reward villas, gold, etc., Fan Wubing was unwilling to join in the fun, and instead bet on the education exhibition, the connection with the sports industry became much weaker.

So much so that at a meeting between the General Administration of Sports and the press, an influential official complained that some large domestic companies have almost zero support for the sports industry. This large company naturally refers to the Fan Investment Group, but the other party dared not say it by name. After all, Fan Wubing's influence is too great, and the General Administration of Sports cannot withstand him.

For a long time, the domestic education system is an elite system, and the same is true for the sports system. Although the strength to compete for gold and silver in the Olympics is indeed very strong, it is too difficult for an ordinary sports enthusiast to participate in the Olympics through his own efforts.

After all, the national system has made great contributions to China's gold medals in the Olympics. After being selected into the national team, an athlete does not have to worry about anything else. He has a canteen, a dormitory, and a monthly allowance. What they need to do is to train hard and strive to achieve good results in the international arena. Such a national system has brought a lot of honors to Chinese sports. However, this kind of gold grab is mainly the product of elite education, not based on national sports.

On the contrary, in other countries in Europe and the United States, sports is a way of training for the whole nation. Anyone who likes sports can sign up in many competitions. This can explain why there are more than 2,000 participating teams in Lithuania at a domestic basketball competition. The Olympic athletes in many countries are not professional athletes, university school athletes, even restaurant chefs, ordinary staff, and company CEOs can all get the opportunity to participate in the Olympics, and some sports are still above the Chinese team.

Generally speaking, the three criteria for measuring the world's sports power are the size of the sports population, the strength of the sports industry, and the quality of sports performance. Only when the sports concept is strong, often participate in more formal sports, and often consume sports can it be called the sports population.

For a country, the number of gold medals is indeed a reflection of honor, but if you want to become a sports power, it is very necessary to open your door to ordinary people. The popularity and improvement of sports among the public is fundamental and fundamental.

Take rowing as an example. This sport is a big upset in the country.

There are almost no traces of rowing on the lakes in China, and many people don’t even know what rowing is. However, in European and American countries, the popularity of rowing is beyond imagination. There, open waters and wide rivers are often dotted with various rowing colors. Many universities even have special indoor rowing practice fields in gymnasiums, and people who like and participate in rowing can be seen everywhere.

The same is true for the sand platoon event. In China, there are only a hundred people in the men and women's sand platoons, and many provinces and cities do not have sand platoons. The same is true for other sports. There are special boxing clubs abroad, and the popularity of synchronized swimming is also quite high. Therefore, in this sense, there are still many things that need to be done in China.

"In fact, taking stimulants or auxins are available at home and abroad," Fan Wubing told Shen Ying. "For example, the Ma family army in China used something called hemocytogenin, which could significantly improve sports performance. The main problem of middle- and long-distance running is oxygen supply. If you can let athletes consume more oxygen during the competition, athletes can achieve better results. There are two ways to increase the oxygen supply. One is to increase the oxygen concentration, which is to let a blood cell combine more oxygen. This method is more difficult. The other is to increase the number of blood cells in the blood, which can use hemocytogenin. This drug cannot be detected, so Lao Ma was awesome for a while. Of course, any drug has side effects. It is often used to use hemocytogenin and amateurs are prone to burning, so we often hear that some members of the Ma family army often burn and insist on the competition with illness. Of course, their competitive level is very high, and this must be admitted."

"I've never heard of this--" Shen Ying said with her head tilted.

"It is related to the face of the country, and some words cannot be said randomly. Naturally, no one in the media dares to report them, that is, they just say them privately. Everyone in the industry knows it." Fan Wubing replied, "For example, East Germany was once a gold medal country. You spent a while in Germany, and I wonder if you know this?"

"Oh, I seem to have heard of it a little." Shen Ying nodded.

In the past, East Germany was once the first-class gold medalist in the history of the Olympic Games, and it can also be said to be a model of China's national system. This country's area is less than 110,000 square kilometers and its population is only equivalent to the population of Shenzhen. However, such a small country has created shocking results in the history of the Olympic Games.

At the 1976 Montreal Olympics, the East German team was very good at character and won forty gold medals in one go. They stepped on the United States and ranked second in the gold medal list, following the big brother, the Soviet Union. At the 1988 Seoul Olympics, East Germany still won 37 gold medals in politics, defeating the United States by one, ranking second in the gold medal list.

For twenty years, East Germany was once a major sports competition power that stood with the United States and the Soviet Union, and ranked third in the world in terms of Olympic medals, second only to the United States and the Soviet Union.

However, after Germany's reunification, the East German myth was shattered and his achievements in the Olympics were worse than those in the Olympics.

Rather than saying that German sports are declining, it is better to say that German sports are returning to normal. The sports system in West Germany has always been very healthy, and it is not too pursuing the number of gold medals in the Olympics, and allowing the people's physical fitness to be freely displayed. Therefore, it is very satisfying to win about ten gold medals in each Olympics.

In contrast, East Germany, in order to show the so-called socialist superiority in comparison with West Germany, adopted the national system to run sports. The so-called national system, the official explanation is an organizational system that concentrates national manpower, material resources and financial resources to overcome difficulties when the country's comprehensive strength is still relatively weak, in order to make breakthroughs in a short period of time.

In other words, the national system is to mobilize resources of the whole society to assist in training a few elite athletes and do their best to win the most medals and trophys in large international competitions.

But in this way, the use of national resources is seriously reversed, and huge national wealth is spent every year to cultivate elite athletes, but it despises the national public's sports and hobbies and physical fitness needs. The country selects young people with sports talents for closed training, but the purpose is to allow a few sports top players to compete for medals. As a result, the youth of hundreds of thousands of athletes was sacrificed, and even caused lifelong damage to many athletes and ruined their lives. Eighty percent of athletes retired because they have no education and no skills, making a living. Many of them have become sick and even disabled due to excessive exercise.

Another disadvantage is that it has formed a huge interest group that integrates star athletes, coaches and sports bureaucrats. The gold medal brings great fame and fortune to athletes and coaches, and brings successful political achievements to sports bureaucrats, thus making the national system a catalyst for corruption in the sports world.

Not only that, Western banned drugs scandals are generally personal behaviors for athletes, but under the national system, it is an official behavior. The East German government even dared to require athletes to take stimulants. The East German authorities have systematically allowed at least 10,000 athletes to take various banned drugs for a long time and systematically studied and implemented how to effectively pass the drug test for events.

The banned drugs have made East Germany shine in the Olympics, but it has also caused the sudden death of more than 100 athletes and the lifelong disability of countless athletes. Many female athletes have become masculine and lose their fertility.

After the reunification of the two Germanys, the victim athlete sued East German Sports Minister and medical adviser Hope to court and demanded compensation.

"However, there are some things that you know are not allowed, but you have to do." Fan Wubing said to Shen Ying. "China has been bullied by foreign countries for a hundred years, and has been slaved by the corrupt dynasty of the Qing Dynasty for three hundred years. National self-confidence can be said to have fallen to the bottom. Originally, after the founding of New China, it was a few years of vigor, but unfortunately, it was struggling by a group of people and fell into continuous backwardness again. The downturn in popularity is difficult to express. In this case, if you want to inspire people and rebuild your confidence, you need to think from the perspective of competitive sports."

In other words, although competitive sports knows that there are harmful things in the short term, they must continue to do it.

"Of course, when competitive sports reach its peak, they will naturally return normally, which is also an inevitable trend." Fan Wubing finally said to Shen Ying very confidently.

"We'll be in the Sydney Olympics soon. Are you planning to sponsor it?" Shen Ying asked.

"I don't support that scene, so there will naturally be others to show their loyalty. This is also a time to advertise." Fan Wubing smiled.
Chapter completed!