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Chapter two hundred and ninety-first return with a reward

Lee Jae-yong's biggest mistake was to take Samsung Electronics, or Samsung mobile phones too seriously. Although Samsung's mobile phones, as the main business of Samsung Electronics, developed rapidly around 2002, Samsung's mobile phone sales exceeded 56 million units in this year alone, becoming an important growth point for Samsung Electronics.

Just as Samsung mobile phones were making great progress, they took the lead in opening the Chinese market with CDMA mobile phones, but inexplicably suffered a secret loss in the approval of the Chinese department of MMS color screen mobile phones. Zhou Liwen made a fuss and asked Wei Zi to find someone to suppress the program in Kyoto. In a difficult way, Samsung mobile phones only got a license after Zhou Liwen's smartphone was launched. This was very angry and dissatisfied for the ambitious Lee Jae-yong. Moreover, as the executive assistant of Samsung Electronics and the prince of Samsung Group, he was arrogant and wanted to make some achievements in this position. When he learned that Zhou Liwen came to negotiate touch screens with Samsung Group, Lee Jae-yong had the idea of ​​giving the other party a color to see.

Lee Jae-yong believes that as the biggest competitors, it is impossible for both sides to cooperate. Orz mobile phones currently have more than Samsung and Ericsson in the Chinese market, almost equal to Motorola. Although they are not as good as Nokia, the number one giant, the gap between the two sides is rapidly narrowing. Moreover, in overseas markets, Orz has done a pretty good job. Smartphones have been sold in Southeast Asian countries, and ordinary phones have received a large number of orders at preferential prices. At the same time, in Europe, France Telecom has achieved great success as an operator of Orz smartphones. In addition, Lee Jae-yong also heard that Orz's operator in the United States is also in negotiations and it is estimated that it will take not long to enter the US market. For such a mobile phone manufacturer, it is natural that Lee Jae-yong is full of hostility and vigilance.

But Lee Jae-yong was wrong from the beginning. The difference between him and Lee Kun-hee was that what he saw was only a single product and project of Samsung mobile phones, while Lee Kun-hee focused on the development of the entire Samsung Group. This is also the main reason why Lee Kun-hee readily agreed to the Korean University to convey the Chau Li-wen’s request to negotiate with Chau Li-wen and the president of Samsung Group invited Chau Li-wen and his party to Seoul.

Samsung's mobile phones are indeed the most valued and promising product that Samsung Group and even Samsung Electronics currently value the most. But as a successful entrepreneur, Lee Kun-hee knows that a single product cannot support the development of the huge Samsung Group. Samsung Group is a comprehensive multinational group with more than 80 subsidiaries, enterprises and institutions. In his eyes, Samsung's mobile phones are only one of them. With this small one, it affects the overall development of Samsung. This is a result that Lee Kun-hee will never allow to see.

Indeed, Lee Kun-hee does not deny the bright future of Samsung mobile phones, and also hopes that Samsung mobile phones can surpass the current major mobile phone manufacturers and become a world-renowned mobile phone brand. However, in terms of business strategies and overall considerations, Lee Kun-hee's vision is far longer than Lee Jae-yong.

Just like doing multiple-choice questions, one is a breakup between Samsung Group and Chow Liwen. The two sides are competing to the death and cruel competition in the mobile phone business, spending countless energy and money to finally get the title of NO1 in the world's mobile phone industry. Another option is to cooperate with Chow Liwen, using Orz's technical advantages in smartphones and system platforms, and Chow Liwen and Scopa and Cisco's channels to improve Samsung's technology, allowing Samsung to gain a stable and powerful supporter and partner in other electronic businesses in the mobile phone business. In this case, Samsung mobile phones are also steadily moving forward and occupy a certain market share. These two options are the latter option that Lee Kun-hee will choose without hesitation. This is also the main reason why he deliberately lowered his body and invited Chow Liwen to apologize in person and obtain the other party's understanding.

Of course, Lee Kun-hee wants to be the first in the world, but the first he thinks is a little different from Lee Jae-yong. Lee Kun-hee wants to make the entire Samsung Group the world number one, rather than just focusing on the mobile phone business like Lee Jae-yong. The mobile phone market is huge, the updates are fast, and after global integration, the entire market has endless potential. Lee Kun-hee believes that no company can monopolize this market. It was not possible before and even in the future. What's more, he often said, that is, "The crisis always comes when the first comes the first time." It is precisely because of this sentence that he can suppress his inner desires and not compete for the so-called "first" false reputation for the time being, but look at the problem from the second or even third perspective, making the entire group full of enterprising spirit and vitality.

Regarding this, under Lee Kun-hee's reminder, Lee Jae-yong finally understood and understood the real reason why his father valued this Chinese so much. Compared with Chau Liwen's old rival, Chau Li-hee, Lee Kun-hee stood higher and saw further, and in Chinese terms, she was scheming. In fact, Lee Kun-hee and Chau Li-woon also had cooperation, and Chau Li-woon might also know this, but what about this? Doing business is not anger, nor is it that Green Forest heroes are loyal to all three swords and six holes. Business is business. As long as both parties can make profits from it, even if they kill their father, they can chat and laugh together. Lee Kun-hee is a world-renowned entrepreneur and also has the vision of a politician. Running a business and operating a country is the same to some extent, with only eternal interests and no eternal friends.

Although Zhou Liwen is much younger than Lee Kun-hee, he also understands this truth. In order to achieve cooperation in touch screen products and technologies, Zhou Liwen took the initiative to contact Samsung Group after repeated consideration. This alone allowed Lee Kun-hee to see Zhou Liwen's sincerity. Smart people do not need too much explanation. Just a few words or even a few actions can make the other party guess what they think and know where the two parties are asking for. Lee Kun-hee put forward a series of cooperation requirements to Zhou Liwen. It is precisely in view of this that his words just now are true and false, real and false, and his business methods have been perfect. Now it depends on how Zhou Liwen responds.

That night, Zhou Liwen slept in Lee Kun-hee's house guest room and did not sleep well. She was secretly thinking about the other party's intentions and subsequent countermeasures. The next morning, Zhou Liwen got up early, said goodbye to Lee Kun-hee after having breakfast under the arrangement of the butler, and took a bus back to Seoul.

When he returned to the hotel, Zhou Liwen immediately gathered his people and held a meeting to further confirm the subsequent negotiations on the touch screen. By the afternoon, in accordance with Zhou Liwen's request, Samsung Group sent a car to pick them up. This time, Samsung's prince Lee Jae-yong went to the hotel in person and invited everyone to Samsung with great respect.

Zhou Liwen did not directly participate in the specific negotiations, but instead brought him the professionals to negotiate with Samsung. As for Samsung, Choi Zhisung was responsible for the negotiations, and Lee Jae-yong was also involved as his assistant.

Due to Lee Kun-hee's promise to Zhou Liwen yesterday, the negotiations on the touch screen project were very smooth, and even Liao Yuan, who was directly involved in the negotiations, was a little surprised. The preliminary negotiations ended that day, Zhou Liwen learned about the situation at Liao Yuancheng. Samsung Group stated that it would exchange technology with Orz Company for the supply of touch screens and even provide touch screen technology free of charge. Moreover, Liao Yuancheng had a series of strict requirements for touch screen products to meet the use of Orz Company, Samsung's technicians said in the preliminary situation that there was basically no problem, and they were able to move current technology to meet the requirements of touch screen products.

Liao Yuancheng asked Zhou Liwen about how to cooperate with the other party. Zhou Liwen smiled and refused to answer for the time being, and asked him to have a good talk with Samsung first and then make a decision.

During the negotiations the next day, Liao Yuancheng proposed this plan, and Samsung did not refuse. It immediately made changes on this basis and started negotiations with Orz in this way. After Zhou Liwen got the conditions for the other party to issue, he thought quietly, picked up the phone and called Lee Kun-hee directly, and communicated with Lee Kun-hee on the phone.

On the third day, under the communication between Zhou Liwen and Lee Kun-hee, the touch screen project was officially signed. Samsung Group provided products that meet the requirements in accordance with Zhou Liwen's requirements and made concessions on price. Orz gave Samsung Group a large number of long-term orders and opened the system platform authorization to Samsung's smartphones for free. This result was very satisfactory for both parties. After the contract was signed, it represented a comprehensive cooperation between Zhou Liwen and Lee Kun-hee in the accessories and system platform of the smartphone. Although Lee Kun-hee has not given a clear reply to the technical cooperation and technology transfer proposed by Lee Kun-hee, it also showed a strong interest.

The original itinerary was increased due to this reason. After the touch screen project was discussed, Zhou Liwen did not return immediately and continued to stay in Seoul. During this period, at the invitation of Lee Kun-hee, Zhou Liwen went to his house several times as a guest, and the two parties negotiated in-depth cooperation. A week later, the two finally reached an agreement. Zhou Liwen allowed Samsung Group to invest in a joint laboratory with Goryeo University, and both parties shared some patents and designs. Samsung Group transferred technologies such as displays, network equipment, and assisted in the establishment of assembly lines and technical support. Zhou Liwen also provided technical support to Samsung in terms of chip systems, and carried out comprehensive cooperation with Samsung Group in exchange for technology.

From this point of view, both sides have basically achieved a win-win effect. Zhou Liwen, who has gained a lot, left South Korea and flew back to China. When she got off the plane, she was surprised to find that Li Dong of TCL actually came to pick him up.

"Jay Jay Chou, your move is extraordinary! With Samsung's technologies and equipment, TCL Group will definitely become the number one manufacturer of monitors in China!" Li Dong, who was in a good mood, smiled and stretched his face, holding Zhou Liwen's right hand in both hands and said.

Zhou Liwen just smiled faintly, not as excited and happy as Mr. Li. The airport is not a place to talk. At this time, the car had already stopped in front of them. Zhou Liwen called Mr. Li to get in the car first and then chat after returning to the place.
Chapter completed!
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