TV station.

The fifth floor is the territory of the advertising department.

The public service advertisement for Smoke-free Day is expected to be released around noon, so eight or nine o'clock in the morning is also the final review time. The finished product must be handed over and approved, and it can only be on TV after it is passed. So someone is waiting in the advertising department at this time. This is a "public service advertisement crisis" for Beijing TV Station. For this reason, two persons in charge of the advertising department have come and are waiting for the public service advertisement department to submit the answer.

"Where are people?"

"Why haven't you come yet?"

"Is it a recording room?"

"Still recording?"

"It's over, I'm sure I can't catch up."

Some of the advertising department employees who came to help at noon yesterday came here for a while, wanting to see if they could help, but when they saw that the office was empty and the atmosphere, they knew that they would probably not need their help because they could not help anymore.

Sun Han carried the box upstairs first.

"Xiao Sun." A deputy leader of the advertising department said quickly: "How is it? Everyone is waiting for your case. Have you caught up?"

The deputy director of the advertising department said with a serious expression: "Isn't it done?"

Sun Han sighed, "Leader, I'm sorry, it's my responsibility."

The deputy director's face changed, "Didn't he send so many people to your department to help yesterday? Why... forget it." Speaking of this, his tone slowed down. As the leader of the advertising department, he certainly knew how long it took for an advertisement to take. Even if it was shoddy, it would be difficult, let alone to make a public service advertisement that meets the standards under the provisions of the new policy. Everyone knew it before, it was an impossible task in itself. No advertising company was willing to take on this job, so at the beginning everyone held a little hope. It was reasonable that it was not completed now.

The intern girl who followed the upstairs said, "Teacher Zhang has also tried his best. Teacher Zhang has been working hard since yesterday morning until now, and has not closed her eyes for twenty-four hours." If you don't sleep for a day and one night, many people may be able to hold on, but the premise of being able to hold on is that you do not have too strong physical and mental labor. You can watch the movie you are interested in for 24 hours and take the time to work for a while and continue to have a high-intensity work task for twenty-four hours. These are completely different concepts, one thing in the sky and one underground.

When the people from the advertising department heard this, they took a breath.

"Twenty-four hours of fighting?"

"Zhang Ye is trying his best."

"Oh, Zhang Ye is not easy this time."

"No one can complete this mission, it's too tight."

"It's over, I'll have to be fined this time."

"Once other media reports, it will definitely have an impact on the reputation and reputation of our Beijing TV station. This is also the new policy, as it seems to be targeting us."

"Stop complaining, who told us to recite it?"

"Even if you give me more day, there is hope."

"Stop talking, alas, we've all done our best."

"Yes, everyone has done everything they can do, and there is no way to do it if they can't be done. This is fate."

Everyone in the advertising department is about to part ways.

The person in charge who was in charge of submitting the advertisement review to the above, sighed softly, turned around and prepared to leave with several leaders.

However, at this moment, Zhang Ye went upstairs and saw everyone's condition, he was very surprised, "Hey, so many people? What's wrong? What's the matter?

The reviewer comforted him and said, "Teacher Zhang, thank you this time. You will come to help us when we have difficulties." There was an advertisement for saving electricity for the past, and he had worked with Zhang Ye. The two of them were not very familiar with each other, but they also said a few words.

Sun Han also said: "Thank you."

Hu Fei came at some point and walked up, "Xiao Zhang, you have tried your best."

Zhang Ye was almost stunned by them and said with a lot of laughter and cry: "What are you talking about? When did I say that the advertisement was not finished?"

The intern girl was stunned, "Ah?"

Sun Han also blinked, "Isn't it a problem?"

"There is a problem." Zhang Ye smiled and said, "But in the whole night, I made another prop that meets the requirements. It was all used up. It's in the box in your hands. I've said it a long time ago. Since I have accepted this advertisement, I will definitely complete it and do it to the best. How come you think I haven't finished it?"

Hu Fei was surprised, "What?"

Sun Han was so excited, "You, have you done it alone?"

"Not only did it be done," Zhang Ye said confidently: "It's also a version that I'm very satisfied with. At least I think it's impeccable."

The deputy director of the advertising department spoke quickly, "Where is it?"

Zhang Ye raised the laptop in his hand.

"Hurry, look at it." The leader didn't expect that he really did it.

Everyone walked towards the office area, where professional projection and large-screen equipment were available.

Suddenly, seven or eight people came to the corner opposite. When everyone saw that it was Director Xu Yuhong, two Taiwanese leaders, and several staff members of the Director's office.

Taiwan leaders are here

"Master" everyone hurriedly greeted him.

Xu Yuhong smiled and said, "The finished product of the advertisement is out?"

The deputy director of the advertising department said: "Teacher Zhang Ye said that it was done and everyone was about to see it. If it was OK, it would be submitted for review and then the time period was arranged."

Xu Yuhong nodded, "Okay, let's take a look together."

The directors were all here, and the director of the advertising department and many other departments rushed over after receiving the news. Members of the middle and senior leadership teams in the entire Taiwan gathered in a large comprehensive office area and sat down and waited for the broadcast.

Zhang Ye glanced at Xu Yuhong and nodded.

Xu Yuhong smiled slightly and nodded to him.

Zhang Ye began to debug the equipment and connect the signal. Because he needed a power amplifier, he also struggled for a few minutes.

Everyone below sat there waiting. A Taiwanese leader asked Xu Yuhong. Seeing Xu Yuhong nodding, he lit a cigarette. When several other people who were addicted to cigarettes saw it, they also lit one secretly.

After a while.

Music floats out, advertising begins

"Come"

"Everything is quiet"

"Silence your phone."

Everyone stared at the big screen without blinking, wanting to see the results. Although Zhang Ye had already said that he had done the advertisement, they didn't really see it, and they still didn't believe it in their hearts. In such a short time, even if Zhang Ye was left alone, what other decent public service advertisement could be made? The people involved in the advertisement knew that there was no line or a person's lens, and there was only an alternative prop that no one could understand inexplicably, and it was the only prop. Just take one prop, which was also considered an advertisement? No one knew what the form of Zhang Ye's advertisement would be.

The next moment, the advertisement was revealed

The entry was a low music, which was customized by Zhang Ye based on the original background music of his original world's original advertisement. It was made by Sun Han who found a few people in the stage overnight. After putting in a lot of time, the effect it showed was naturally obvious.

The first screen appears, which is a partial cigarette shot.

The second set of pictures was also sent out, and the cigarettes began to superimpose, and nothing could be seen.

Sun Han wiped his sweat, "What is this?"

The four-person group of the elderly, young, sick and disabled: "What is the effect?"

"I can't understand." Some other professionals in advertising departments also began to show disappointment. There is no language, no characters, and even no smoking is harmful to health. How many millions of people die every year? Can this still be called a public service advertisement for quitting smoking? Where is there such a quitting smoking advertisement?

A low voice was discussed below.

Several heads of the advertising department were also suspicious. For the first time, they had doubts about Zhang Ye's advertising production level, because from the first five seconds, this advertisement was so weird and unnatural. Seeing this, they couldn't even see that this was a smoking cessation advertisement. How long would a public service advertisement last? Their task this time was at most fifteen seconds. Five seconds in the fifteen seconds have been wasted? What effect will be? They no longer have any expectations.

However, just as everyone showed this expression, the next second of the scene made the voice below silence suddenly.

Quiet

Because there is a lung made of cigarettes on the screen, this lung can be said to be too realistic. Even though I know it is made of cigarettes and I know it is fake, but in terms of three-dimensional effect and artistic conception, the lung is really shocking. In addition, the dense picture composed of cigarette butts on the front of the lungs, people with dense phobia dare not open their eyes to see it.

At this moment, the cigarette burned

Start with a point, then the second and third burning points

A faint smoke began to rise from the entire lungs where it was lit. What made people feel the most cool was that the background sound began to sound breathing.

call

call

A Taiwanese leader was smoking and shivering, and the cigarette in his hand had already dropped to the ground with a clatter.

With each slow breathing sound, the three places in the lungs were lit, and the cigarettes lit up like smoking. The cigarette butts were constantly burning, and there was a tendency to spread. It started to burn, but with the clear breathing sound in the background, the "lung tissue" around the cigarette began to burn, the area became larger and larger, and the area of ​​the rotten ash formed after the combustion became wider and wider.

breathe

combustion

breathe

combustion

Smoke is coming out of the lungs

Several other people who were smoking in the office area were so scared that they were sweating in cold sweat. They quickly threw away the cigarette in their hands, and their faces turned pale.

I'm so sucking

What the hell is this advertisement

Finally, the picture flashed, and with the coughing sounds of male and female voices, a line of words popped up on the screen - please stop smoking and give life a new choice

end.
Chapter completed!