Sunday.

noon.

The studio is full of dishes.

Everyone is all in one place, including Zhang Ye.

"Director Zhang, it's time to eat."

"We lesbians cooked dishes, let's try them."

"Can Director Zhang drink something today?"

"Drink whatever you want!"

"Work hours are not good, Director Zhang?"

"I don't talk so much this weekend."

"Okay, I'll get the wine."

"Come on, everyone, get your chopsticks!"

"Cheers, celebrate "I Am a Singer" again won the first national ratings!"

"This was celebrated last week. This time, we should celebrate "New Voice"'s admission of time. After playing the same set with CCTV so many times, I finally defeated them this time!"

"Yes, just celebrate this!"

"cheers."

"Hahaha, let's go!"

A celebration banquet was held here. Since CCTV announced yesterday that "New Voice" was replaced with the broadcast time, the fourth step of their previous plan to top the top plan can be said to have been successful in advance. Without this biggest competitor, without "New Voice" disrupting and sharing popularity, no one can stop them. To be honest, the people in the studio were worried at the beginning, and they all knew that singing programs were not the best choice at this time. Even if the ratings were good, they would still lose a lot of popularity when "New Voice" fought to the death, which would affect the implementation of the plan. Now, this result is undoubtedly the best, so it is said that there is no danger. The key is that Zhang Ye has much more scenes in "I Am a Singer" than they imagined and has received great attention. Therefore, the huge attention and popularity generated by the program were also superimposed on Zhang Ye smoothly. This is their ultimate goal, which is more important than anything else.

At midnight tonight, the national celebrity rating list has been updated.

Chen Guang rushed to the forefront of the second line.

The outdated Zhao Wuliu returned to the list and was in the fourth line.

He Huan's ranking rose by six places.

Amy is getting higher and higher in the second line.

Like Chen Guang, Xiaodong is very close to the front line.

Grandma Zhang Xia is the most popular among all people, and the span is shocking. Overnight, Grandma Zhang was directly promoted to the second tier. You know, although Zhang Xia is a familiar face and is on the Spring Festival Gala every year, everyone knows her, but due to audience reasons, Grandma Zhang has always been around the third and fourth tiers. The older generation likes her very much, but there are almost no fans in the middle-aged and young people. This is also the reason why Grandma Zhang has been lukewarm before.

But this time, with the singing in "I Am a Singer", Zhang Xia's songs and singing skills completely subvert everyone's imagination. With the silver on the other end, many young people have become fans of the old lady. This is the reason why Grandma Zhang became popular overnight. Of course, this popularity is the accumulation of Zhang Xia's skills and image over the past decades, and it is a miracle that has attracted by various conditions. Others can't do it.

As for Zhang Ye?

His ranking remains unchanged.

It has been a long time since the first line.

Some people just glanced at it and just skipped it. However, if someone is interested, they will find the popularity statistics behind Zhang Ye's name. This number is completely different from the number he had just reached the top line. It has almost doubled, and it has far left other stars in the top line. His distance from the seven first line seats is no longer as far away as before! When everyone and all the media did not realize it, Zhang Ye had quietly narrowed the gap with the seven people!

After a meal.

Everyone sat together in the studio.

Zhang Ye asked, "How far is it?"

Haqiqi took the data and said, "I caught up with a lot, but I'm also far behind."

Zhang Zuo smiled and said, "Maybe it's because those seven seats have not been moved for too many years. Everyone has become deeply rooted and thinks that no one can sit on it, so the media has not yet paid attention to it. Taking advantage of this opportunity, we can win by surprise and catch them off guard."

Wu Yi quit, "Yes, they haven't realized it yet."

Tong Fu said excitedly: "Is the fifth step going to be implemented?"

Haqiqi nodded, "I think it's time."

"Well, I agree." Zhang Zuo looked at the date, "This time node is exactly the point we planned before, and it should be possible to start."

Ha Qiqi asked, "Director Zhang, are you busy recording the program?"

Zhang Ye smiled, "It's okay, I'm on the right track and can make some time."

Haqiqi blinked, "Then you're going to be a little busy."

Zhang Ye said, "I proposed the plan to reach the top and made the decision. From that moment on, we would not have any rest time. Can I still not be mentally prepared for this? What brands have I signed up for? Are there any familiar ones I am? It is better to do a little familiar ones, but it will be more troublesome if you haven't been exposed to it."

Haqiqi took out a document and handed it to Zhang Ye, "When you were doing the show, we had initial contact with these companies. Of course, we only had preliminary contacts and didn't talk in depth. There were too many rumors about you, and some were also negative, so we need to have a familiar process with them. Some brands are very interested in you, but many big brands have fixed celebrity spokespersons, which may not be easy to talk about, especially those brands endorsed by the king and queen, which is probably difficult to get rid of, and I can only try my luck."

Zhang Ye said: "Let's make a list first."

Haqiqi said: "Okay."

Take a chance?

This is not Zhang Ye’s style!

Since you want to play, you have to play a big ticket!

The top plan is a goal plan designed for Zhang Ye to reach the top from beginning to end. The first step is for the second step, and the second step is to lay the foundation for the third step. The variety show in the fourth step is actually serving the fifth step, which is to make Zhang Ye popular on TV, increase continuous exposure, and increase his appeal on the TV screen so that the fifth step is completed smoothly!

The fifth step is to grab endorsement!

Why choose this time node?

Because at this time, the endorsements of many big brands are about to expire, and at least seven or eight large-scale endorsement projects and related stars have to expire one after another. Some endorsements may renew their contracts, but some are not certain, so this window period is very important!

Some ordinary endorsements do not need to be snatched for celebrities above the first and second tiers. Some poor endorsement advertisements, or even a little bit of a celebrity, will not accept them, and will not be willing to give more money. Only some outdated celebrities or newcomers are willing to make this money.

But there are also some big brands that even first-tier stars have to grab endorsement. This is not just a matter of money. Some brands are also of great help in increasing the popularity and exposure of celebrities. Not to mention anything else, companies like Naojin, which are rich and powerful health products, can throw them out tens of millions a year to buy advertising positions on major TV stations, and they don’t feel sorry for them at all. The title of "I Am a Singer" costs 200 million. Every time when the ad on Naojin TV is broadcast for fifteen seconds, there will be Zhang Ye’s shots, Beijing TV has him, Shanghai TV has him, and Hunan TV has him.

Why?

Because Brain Gold bought advertisements!

Because Zhang Ye is the brand spokesperson of Naohuang Gold!

I made money again, and there were companies helping to spread advertisements to improve exposure. Who wouldn’t rob it?

Some small companies and brands do not have the strength, and even some fake and shoddy products and rough advertising products will lower the image and popularity of celebrities, so people can take a look at them, and they will also accept this broken advertisement? How bad is this, so the people will also look down on the celebrity and think that you really have no choice. This will also lead to the reduction of the endorsement value of celebrities and the influence of endorsement. Companies of other endorsement brands will also look down on them, and some good projects will not come to you. Therefore, the advertising endorsement circle is still very deep. The best ones are snatched up, and no one cares about them, and the good ones are different in size, and the good ones are different.

And this time, Zhang Ye is preparing to get involved in the advertising endorsement circle!

Don’t underestimate the popularity brought by advertising exposure. One or two may not be anything.

What about three?

What about five?

What about eight?

Just imagine that when ordinary people turn on the TV every day, they change the TV and change the TV. If they turn on the TV, they will have Zhang Ye’s advertisements, and if they turn on the video website, they will have Zhang Ye’s photos. What does this mean? This is the forced implantation of hard advertisements, which is enough to add a lot of popularity to Zhang Ye’s popularity!

This is the fifth step of the top plan!

If this step is completed, the top plan will be coming to an end!
Chapter completed!