"So what are the main problems we have, what hardware or software do you think? I want to ask this classmate, as a management major, have you ever thought about this question?" Chen Tian smiled and looked at the male classmate who asked the question.

Liu Feng is usually a storied figure in the management department, with a height standard of 185. Not only is he very sunny and healthy, he is also very healthy, but his grades are also very good.

If there is certainty, it can only be because of the family without a background, which has led to the fact that most of the women in Beijing Film Academy are looking forward to becoming a Chinese star in the future and are much less admirable.

Liu Feng thought for a moment: "The quality of our videos is not high enough, which means that the software cannot keep up."

"What specific aspect? Can you tell me?" Chen Tian looked at Liu Feng with interest. The boy's answer was obviously thoughtful and not nervous at all. He was very aura. In Chen Tian's opinion, such a student is a talent.

“You have everything you said, but I think the most fundamental thing is the quality of the film.

Without good quality of the film, it will not be able to attract audiences to the theater.

The film market is very chaotic now. There are only a few good movies a year. I throw away the imported ones from abroad. There are too few good movies in our country.

I have thought about this reason, firstly, our film production costs are too low. Films under Hollywood with less than $30 million are low-cost, while films below 10 million are super low-cost.

Our videos exceed 30 million yuan are a huge production, and such a cost is a value that is simply difficult to call in Hollywood.

Although there are many magical directors like you who have performed at a low cost, not every director is like you.

Our films want to rely on the domestic market to recover costs or even make profits, which is impossible for many films.

The domestic pirated market is very developed, so there is no way to form the peripheral interests of films like Europe and the United States, there is no way to launch corresponding products, and there is no way to sell many video discs.

It is also difficult to sell the copyright of the movie abroad now. It is difficult to sell the copyright of the action movie that is not the same as before.

This creates a vicious cycle, and it is impossible to attract investors' lack of interest if they cannot make a profit, let alone other new directors with low fame.

This directly leads to a decrease in the cost of the film and the quality of the film also decreases.

The lack of fierce competition also directly affects the quality of the film's decline in the comfort of lack of fierce competition.

Of course, we filmmakers nowadays have problems with their attitude towards movies, which is far less than the attitude towards film and television dramas before. Many films cannot be called films at all, and they are completely shoddy.

Ten years ago, twenty years ago, our movies and TV dramas rarely did this, so our attitude also led to poor quality on the one hand.

If we change these then we can make more good movies, which is my opinion, there are shortcomings and errors that I hope you can give me some advice.”

Liu Feng's tone was stable, without any big scenes but showed stage fright.

Chen Tian on the stage listened carefully to Liu Feng's words, with a smile on his lips.

The teachers at Beijing Film Academy were also very satisfied with Liu Feng's answer, especially when they saw Han Sanping's satisfied expression.

Chen Tian applauded, and soon many people in the sports management began to applaud Liu Feng.

The applause continued for five or six seconds and gradually stopped. Chen Tian smiled and said, "You deserve these applause. To put it bluntly, there are more and more college students nowadays, but the quality of our students is declining.

This phenomenon occurs in all countries around the world. Although your answer is not 100% accurate, it is obvious that you have thought about this question carefully.

If a person does not even have the basic ability to discover problems, then this person will fail. If the person only discovers problems but does not actively look for problems to solve them, then this person might as well not be able to discover problems.

At least he is like euthanasia and there is no need to worry.

But if a person discovers a problem, he will only look for answers from others, and does not think about whether he can solve it, then he will only be a little better than those who do not know the problem exists."

"So I think you deserve applause, but what you said is not everything. Of course, what I said is not authoritative, and it is not necessarily correct.

But at least now I think I have a little more understanding than you, so I'll say that you're not talking about everything.

I hope everyone will not privately call me a liar, so I think I should leave Beijing Film Academy in shame and leave the cradle of talents in the Chinese film and television industry."

Chen Tian made an escape move, which made the audience laugh.

"Okay, back to the topic, the quality of the film is an important point that Huaxia Film Market wants to change.

Of course I am referring to the rise of Chinese films, rather than relying on a large number of excellent Chinese films abroad.

But the quality of the video is not the whole picture. In fact, both hardware and software are important.

Especially cinemas, to be honest, there are many Chinese cinemas, and there are also films such as "Titanic" and "Hero" that have over 100 million yuan that prove that there is still a large consumer group in the Chinese cinema market.

But not every good film will achieve such excellent box office data, such as "Mobile Cellphone", "Living Well" and other excellent films.

There are not a few such videos, but their box office is not satisfactory.

Some people want to watch it but have no place to watch it. It is imperative to expand the number of screens in the theater.

But the pure increase in cinemas is not the standard answer, because it has a lot to do with the viewing habits of the moviegoers, and it also has to do with the ticket price and the quality of the movie."

"But the main thing is to form a consumption concept, and of course our wallets have become more bulging. I think someone is more willing to go to the theater.

How to get more people to go to the cinema to watch movies? I refer to the movies here that are excellent in quality but not good in box office.

If they are allowed to enter, then they need to work hard on publicity, not just attention.

Nowadays, in the domestic market in China, the publicity efforts are generally not done enough, while in Hollywood, the opposite is true.

Their emphasis on publicity and distribution is no less than that of filming and production. A movie of $50 million is likely to be more than 30 million or even more, almost reaching a one-to-one or even more.

All-round publicity is carried out from graphic media, newspapers, the Internet, poster production, roads, buses, subways, trains, and programs, etc. Only in this way can people know about this video.

Because if others don’t know about your video, they will not have the idea of ​​going to the theater no matter how good your video is.

So first of all, it is publicity, and the following is the improvement of economic and consumption capacity. After all, the ticket price of a video is not cheap.

But now China's economy is telling growth. Although the average ticket price of a film is 40 yuan, I think there will be no more than a dozen excellent films a month. According to two or three films, the number of people who can afford a month of about 100 yuan in China will not be less than 50 million.

As long as you grasp ten million out of these 50 million, it will be 400 million yuan.

Wow, 400 million is still a super considerable number, but unfortunately, the highest box office of Chinese films has not yet exceeded.

So what we do in publicity is actually not enough, far from enough.

If anyone else hasn't watched "Raising", then I suggest you go and watch it if you are capable. I think many of you shouldn't be disappointed.

If you are disappointed, you can ask me to reimburse the video ticket.

Look, I've put in an advertisement by the way, and you must have known it, and then among you it may develop into an audience, which contributes to the increase in the box office, and that's the power of publicity."

The gymnasium burst into laughter again, and Chen Tian spread his hands and seemed to enjoy it.

"It seems that you are very satisfied with my performance. I dare say that the Huaxia Film Market will definitely experience explosive growth in the future.

Because people have more money in their pockets, they also know how to pursue enjoyment.

For example, on Valentine's Day, I went to watch a romantic movie with my partner, and went to the theater with my friends to enjoy a good movie on National Day weekend.

They will gradually develop good movie-watching habits, and then they will become the potential box office of each film.

At that time, investors will see huge benefits, and they are willing to invest in cinemas and films. Everything will develop, and of course the quality and multi-type of the film will also be enriched, rather than a single one."

As soon as Chen Tian finished speaking, another student stood up: "Mr. Chen, what you said makes sense.

Movies are also commodities, and commodities require advertisements, but no matter how good the advertising is, if the quality itself is not good, then people will not buy it again once. How can they improve the quality of the film?

You just said that the quality of the film is very important, and it is definitely not the norm for directors like you who are excellent in every film."

"Is this a compliment to me?" Chen Tian said with a smile, and then continued to open his lips. "Promotional and big casts are important, because this is a prerequisite for determining whether the audience will enter the theater.

Then there is quality. Only good quality can bring good reputation, and only good reputation can attract more people to the theater.

The Chinese Film Market is still far from mature. Many people’s viewing movies is not purely enjoyment and consumption. The consumption of films is more like a luxury item, although its price is far less than an lv bag or Dior perfume.

But it does not prevent it from becoming a spiritual luxury for people. If you watch a bad movie, will you take it out and show it off?

I think your friends will laugh at you for not having any vision, and if it is a good movie, you will definitely take it for granted and recommend it very confidently.

A good film comes from a good script. Only when a good script can you get a good investment, which ultimately comes from the mentality of our filmmakers.

You cannot ask everyone to make movies with a respectful attitude, but if there are more people with such attitudes, it is very important for the entire immature market.

Because it will send a signal to people that there are many good movies. If the opposite is true, then they will directly put the entire Chinese movie on the bad side.

Even if the market does it, it will only become a paving stone for Hollywood films. One by one, the high-box movies will eventually be just Hollywood blockbusters and few pitiful Chinese films.

I think this is something that all the filmmakers on the scene don’t want to see, so it is particularly important to control the quality of the film. I hope that everyone who makes movies will start from the heart.

Don’t let our audience throw you away as soon as possible and give them confidence in watching the movie.”

Chen Tian interacted with the people below for an hour and a half. However, Chen Tian used humorous and honor dialogue and expression to keep the atmosphere on the scene active, and laughter in the entire gymnasium sounded from time to time. This environment effectively alleviated the boredom and allowed more people to accept it.

Chen Tian and Zhang Yimou and Feng Xiaogang's discussion on Chinese films, as well as the types and production of the films, have benefited a lot from everyone who wants to learn things.

The people in the gymnasium left one after another as the symposium ended, and Chen Tian stood in front of Han Sanping and the others.

"It seems that my mouth is a little dry. Is there still water?"

Chen Tian pointed to his lips exaggeratedly, but the three-hour symposium was indeed not easy.

After taking the mineral water handed over by the staff, Chen Tian took a big sip and gasped: "It makes you laugh, I am like a guy who has been thirsty in the desert for three days."

Zhang Yimou and Feng Xiaogang's contempt for Chen Tian was completely gone. The communication between the three of them just now made them almost fully realize for the first time that Chen Tian, ​​a young and terrifying director, did not only have the ability to take advantage of tricks.

They learned a lot from Chen Tian, ​​and they also hope to learn more with Chen Tian’s Miramax platform, and even more beneficially to hit the Oscars.

Especially the latter, Zhang Yimou pays more attention to it than Feng Xiaogang.

Chen Tian just emphasized on the stage that the film cannot serve the award. Although Zhang Yimou feels a little uncomfortable, he still hopes that he can get the Little Golden Man like Ang Lee.

"Xiao Chen, thank you for your hard work today, many of your suggestions are indeed worth our deep consideration.

I can't make all the decisions by myself. I will go back to summarize and study to see if I can find a better solution." Han Sanping patted Chen Tian on the shoulder and left the gymnasium after a while.
To be continued...