Whether a film can achieve box office success depends not only on its own quality and publicity, but also inseparable from schedule.

If it is a high-quality romance film, it will definitely be much better on Valentine's Day than it will be released at other times.

A film with Christmas theme elements is the best choice to be released in winter.

If you choose the right schedule, you may bring immeasurable box office support to the film. Chen Tian just kept listening to Hailey introducing his main competitors throughout December.

In December, the film market is about to reach its hottest schedule, so many strong competitors Chen Tian can predict.

As Heidi said, Lord of the Rings 3 has no rivals throughout December.

Only he has the capital and courage to release on weekdays, and David Sterling's 5th release is indeed a good proposal.

It seems that "Lord of the Rings 3" will be released from the 5th to the 17th for almost two weeks, and a movie's two-week box office can basically account for 60% or even more of the final box office of the film.

If it is released on the 5th, "The Little Sunshine Beauty" has good time to hit the box office.

But Chen Tian also had an idea in his mind, an extremely crazy idea.

Chen Tian looked at Eric Lomis: "I think David said it very well. The 5th is a good day.

We both avoid powerful opponents and have our own characteristics.

Although the film market has not yet fully heated up at this time, it is better than having a direct conversation with strong opponents in the back.

We can use the two weeks from the 5th to the 19th to win the box office. We will lose a buffer and direct burst period for any subsequent period, and I think the two weeks from the 5th to the 19th are the most ideal."

Eric Lomis nodded. Chen Tian said it was indeed good.

"The Little Sunshine Beauty" is not the kind of video that everyone is willing to watch at the first time, although in his opinion, this video can be suitable for anyone.

But he competed with many comedy and romance films in "Lord of the Rings 3", Eric Lomis had no confidence in his direct impression of the audience.

"The Little Beauty of Sunshine" is more suitable for those who think, and is more suitable for adults to watch, especially those who have children.

This is the focus of MGM promotion, and Chen Tian highlighted this in the trailer.

"Eric, I have another idea."

"One more idea?" Eric Lomis looked at Chen Tian curiously. He thought the 5th was the best choice.

"Yes, this idea is a bit crazy and even sounds irrational."

"Is that so? Justin, you've made me interested. Tell me what crazy ideas you think." Eric Lomis said with a smile.

"I want to release with Lord of the Rings 3!"

As soon as Chen Tian finished speaking, everyone looked at Chen Tian.

Everyone's eyes and expressions at the scene told Chen Tian how surprised and surprised they were at his proposal.

"Justin, are you sure?"

Chen Tian nodded: "This is just a proposal. To be honest, this proposal gives me more excitement than it will be released on the 5th, although this excitement may well be a crushing defeat."

Eric Lomis smiled helplessly: "Justin, can you give me a reason? Everyone knows how bad it is to release it with the Lord of the Rings.

Everyone wants to avoid it. Five new films released on the 24th are one of the best evidence. The Lord of the Rings is so powerful.”

"Don't you think it's because of this an opportunity?" Chen Tian looked around everyone and spread his hands, "Everyone refused to be with them. The market seemed to be the only one.

But not everyone likes Lord of the Rings, but at that time they simply don't have a good choice in choosing new films.

The market is forcing them to choose the Lord of the Rings or stay at home.

Then why don’t we fight for that part of the movie fans that should belong to us? Now the North American film market has long been mature.

Watching movies is just an ordinary consumption in people's lives, not an entertainment project that has always been enviable thirty or fifty years ago.

At that time, the good reputation of watching movies would lead many people who were eager to enter the theater but not to enter the theater. For them, it was a reflection of their social status.

If we have good commercial blockbusters, then most markets in Asia now have such potential for exploration.

Let them feel that entering the theater to watch our videos is a reflection of their status, and the entire Asia, especially the Chinese market, will be in this situation in the next fifteen years, and the development speed will be crazy."

Chen Tian felt the terrifying development speed of the Chinese market in later generations. Almost every major production will add some Chinese elements to the Chinese market.

Chen Tian also had this idea. None of his videos have been released in China yet.

In his plan, China's huge film market in the future is second only to North America.

Chen Tian does not expect to be released in China, but Chen Tian, ​​the new "Assassin League" is very hoped to be released in China, although the current Chinese film market is only a fraction of the future generations.

"Sorry, I seem to be a little far-fetched. Let's continue to go back to the topic just now. We cannot compare to the Lord of the Rings to compete in entertainment, but we can start from a spiritual perspective. What is our video talking about?"

Chen Tian looked at David Sterling: "David, can you tell me? Don't tell me that you haven't seen the video, that would be very sad."

David Sterling smiled and shook his head: "Of course not, otherwise I will be resigned tomorrow.

It mainly tells the story of a chaotic family who reached an agreement and then drove a small broken car on the dream journey of the little beauty Oliver. The ending of the story is great and completely unexpected, carrying black humor to the end.

It tells us a lot of truths. No matter how difficult the situation is, you will never give up. Victory is not just about honor but also about spiritual level.”

"David. You said great! Give you a thumbs up." Chen Tian snapped his fingers and said with a smile.

Chen Tian looked at everyone: "I think everyone has heard David's words. And you should have seen this video too.

In today's society, many people are increasingly pursuing honor and giving up everything.

And this video tells us a lot. It is not only victory that wins honor, but also to tell us that a lower-level family will have happiness!

Eric, I think we should highlight this in the publicity process and combine it with today's social phenomena.

In addition, if we can, we invite ten or twenty families in North America, and of course the lower-level families are all involved.

I want to pull them into the theater, but in fact, I choose this not just to increase the box office.

I am also planning to launch a Dream Realization Charity Fund, starting from this video, every film I have invested in issuing a certain profit in each of my films.

The people at the bottom of any country will always exist. Not everyone can be like everyone here, and every family has their own dreams, and I want to help them!

It is precisely because other films are afraid of the Lord of the Rings that we choose to join can avoid the videos released in the early stage and avoid direct interference from the hands behind us.

Although the schedule seems short, it is the most effective week.

What do you think? And in the same period as Lord of the Rings, there will be many media willing to promote it for free.”

Eric Lomis thought seriously about Chen Tian’s suggestions, but Chen Tian’s suggestions touched him a little, but he also felt a huge risk.

Because once you fail, the box office will not be too bad. Because Chen Tian has now become a box office guarantee.

No matter how bad it is, Eric Lomis is not less than 40 million, not to mention that Chen Tian has not disappointed him yet. And he has enough confidence in the film "The Little Beauty of Sunshine".

It can also seize the short window period of the new film during this period to leave enough impressions for people, and can also use good reputation to build momentum for the Oscars.

"Well, I think Justin's second proposal is good on December 17, and I want to try it out too!

Richie, you are responsible for direct promotion of the video, and we have limited time.

This is a war that must be won, otherwise Justin will definitely hate us very much because we let him run naked."

Eric Lomis's words made the people present laugh, and Chen Tian shrugged helplessly: "Hey, Eric, am I that kind of person? At most I will pull you to run away with you."

On November 29, MGM removed the slogan "This Man from Earth" on the official headline.

The family photo of "The Little Sunshine Beauty" appears at the top of the official website, and the photo says "On December 17, let's have a journey to the soul."

In the subtitle below, there is also "Justin Chen's 8 million production, Miracle 4.0 and you and I will witness it together!"

The headlines of MGM's update of the official website were soon discovered by movie fans, and MGM also began its last round of publicity.

Previously, MGM focused on trailers and advertising investment, but the intensity was not large.

This wave of publicity will also be the most important publicity, but just a slogan has allowed many people to find the attack point.

"8 million? Big production? Is MGM already so poor? If 8 million is a big production, then what are the videos with a production fee of hundreds of millions? Cosmic production?"

"A journey to the soul? I hate those preaching movies. Judging from the trailer, it seems that the dad has this tendency."

"I have seen reports, and the styles of the three previous films are completely different. Whether it is good or bad, I want to go to the theater to see them."

"Released on the 17th? Why choose this day? If I remember correctly, this day was released on Lord of the Rings 3, and it was a working day, was MGM crazy? Their choice is to kill Miracle 4.0."

"It's hard to imagine that they actually chose to release on weekdays and together with Lord of the Rings, it turns out how bad MGM's choice was this time."

While netizens participated in the discussion, the media also paid attention.

"The Little Beauty of Sunshine" was chosen to be released with "Lord of the Rings 3", which was considered an extremely bad decision by most people.

"Miracle 4.0? A Dream Journey" - This is the new title of the New York Post columnist Douglas on his column. You can tell what you want to express by just looking at the title.

"A Adventure Journey" - This is the news title of "The Hollywood Reporter". Although it is not as direct as the New York Post, it also expresses concerns about "The Little Sunshine" and Chen Tian.

"Roger, it's very difficult for us to deal with this time. Many people want to go to see the Lord of the Rings. Now there are only 30 people who have signed up together." Alice was a little depressed.

After the news of MGM's official website appeared, she immediately organized Chen Tian's fans to go to the theater to support it on the day of the premiere.

But she only contacted 30 people willing to go, most of them went to their competitor "Lord of the Rings 3", which made her very depressed.

"Those guys are not worthy of being a die-hard fan of Justin at all." Roger patted Alice and comforted.

Just as many members of Chen Tian’s official website choose, in comparison, the appeal of "Lord of the Rings 3" is too great.

Matthew Lunt looked at the computer and smiled happily. He was always worried about Chen Tian’s schedule choice, but he didn’t expect that he would eventually choose to release with "Lord of the Rings 3".
To be continued...