Chapter 134 Going the opposite way [2/3]
Chen Tian did not go home, but drove the car to MGM's headquarters.
If this incident cannot be handled well, it is likely to affect the subsequent videos, and Chen Tian is unwilling to see such a result.
At the same time, Chen Tian contacted the Ellison brother and sister, although they were still college students under 20 years old.
But their connections in the media and their ability to use media to create momentum are incomparable to Chen Tian.
Moreover, in terms of publicity and momentum, the brother and sister seem to have unique ideas in nature.
Moreover, David Eric is one of the investors in "Hard Fruit Candy". Although he doesn't care what kind of achievements "Hard Fruit Candy" can achieve, he has the right to know about it.
"Roger, delete the post quickly, those guys are crazy." Alice did not go to class but returned to the house she and Roger rented.
The reason is the impact of these two cases that suddenly broke out, and Chen Tian’s official website was attacked by some people.
This situation made Chen Tian’s official website manager very depressed. As veterans, Alice and Roger, directly asked for leave to go home to deal with the attack on the official website.
"These guys, like flies, even if this kind of thing has something to do with Justin, the bigger reason is themselves.
Especially for more than a year that man was castrated, it was too ridiculous for such a thing to be even bigger in "Fruit Hard Candy".
Roger kept deleting posts and also followed the latest news on MGM's official website.
He hopes that MGM can make corresponding public relations measures as soon as possible to help "Fruit Hard Candy" survive the impact of this incident.
Then they can respond accordingly as supporters. Otherwise, it will be difficult to impress some people who deliberately provoke trouble with passive explanations.
Eric Lomis looked at the people in the conference room: "Guys, we all sit here. We are all discussing how to deal with this sudden outbreak.
We must handle this matter well, otherwise the subsequent impact will be very bad. Who has a good idea?"
As the MGM film purchasing manager and as Eric Lomis' good friend, Ron Booth also opposed Eric Lomis's idea of winning over Chen Tian at the beginning.
But in the two films of "Super Burger King" and "Hard Fruit Candy", he felt that his friends had bet right and was happy for Eric Lomis. After hearing the news about "Hard Fruit Candy", he also asked to attend the meeting.
"Eric, I have some simple ideas. Now, from the trend of the Internet, many people think we have no responsibility, and some people think we have a little responsibility.
But there are not many people who think we should bear all responsibilities, just a small proportion.
But this proportion has affected many people who don’t have that big opinion about us, and these people are likely to have some companies involved.
So my idea is to guide the big direction first and try to eliminate the disadvantages as much as possible. For example, we also hire some people to participate online.
At the same time, hello to some media. This time their participation was a major reason, and things were not that bad."
"Yes, Ron's words are good, for example, Minnesota has nothing to do with "Hard Fruit Candy". Justin was castrated a year ago, what were you doing?" MGM Propaganda Manager George Carl asked at Chen Tian.
Chen Tian shrugged, of course he wouldn't say that I went to school in 2017, and smiled: "I'm still in school, and then sometimes I do chores on the crew."
George Carl laughed: "We must catch this when we were castrated a year ago. It is best to contact the police and let them emphasize it. Of course, the media level is indispensable.
As for whether the man commits suicide or kills him, it doesn’t matter. All we need to do is change the direction of public opinion.
Just like I'm watching the online public opinion orientation of "Fruit Hard Candy" these days, in addition to the castration plot, the most important thing is the view of Haley's revenge, believing that Haley is beyond the legal sanctions.
But we can extend this video to the purpose of shooting it as a warning, and also to remind everyone not to ignore the education of children. If there is no problem with the education, then this situation will be significantly reduced.
Of course, there are also police officers who told us that their work sometimes requires harder.
That's all I can think of. As for the other side, I don't have a good idea for the time being."
George Carl's words are very reasonable. Things often develop in two ways. Sometimes, the effect may be different from one angle.
Chen Tian felt that George Carl agreed with the words, and at the same time, he thought of the several shootings in later generations.
There were several shootings that the film works were beautified, which encouraged violence and thus affected people in the real world.
At that time, in the film industry, both actors, directors and then went to the company, they used the same method as George Carl.
“I agree with George Carl’s proposal, and I think including that time of castration, we should promote the view that ‘tragedy always happens, but we should condemn the criminals first’.
At the same time, we need to find the root cause of this tragedy. Maybe things are not what the media described, and it is not the first time such things have happened. We need the help of the media."
David Ellison raised his hand a little lazy: "Do with the police, leave this to me.
My dad agrees with my investment very much. I think he is willing to help me, and I can also help the media."
As David Ellison said, his father, Oracle CEO Larry Ellison, was very satisfied with his investment in "Hard Fruit Candy".
"It would be great if more people helped us. Maybe I could contact some actors and companies. If I get more attention, the impact will drop a lot. Leave this to me." Eric Lomis looked at Chen Tian, "Justin, there is one thing I need to tell you.
Today, Colin Sean from AMC called me and told me that he wanted to give "Hard Fruit Candy" a screening on behalf of the six major theaters. What do you think about Justin?"
"Schedule us? Isn't it impossible to arrange it before?"
"Maybe it's because other videos are not effective. Do you think we should increase the schedule next week?"
Eric Lomis’s idea was to not rush to increase the screening schedule, but wait for this storm to pass and use the impact of the end of the storm to increase the screening schedule.
"Eric, don't rush to increase the screening schedule. On the contrary, I have an idea, that is, we need to reduce the screening schedule and reduce it on a large scale. Anyway, we just signed with theaters for the first week to build a large scale."
"Massive reduction? If this incident doesn't have that much impact, it will affect the final box office." Eric Lomis expressed his doubts.
"Of course it will affect it, but we will get this effect back." The confident smile on Chen Tian's face made everyone present puzzled.
"Take it back? Justin, you'd better explain it clearly."
"We have been affected by this matter. Some people hope that we will ban the screening, right?
Then why can’t we solve this problem in turn and seize the ban on the screen to promote it?
Just like Super Burger King, we also added McDonald's to abolish the Super Package Plan the next week, right?
At that time, after we have greatly reduced screening, after the truth of these two things is revealed, we can use banned screening as a selling point to promote it.
I think we must have been interested in banned films, right? Then we will make corresponding publicity on the forum so that those who did not have the idea to enter the theater will enter the theater.
What's more, our box office expectation of "Hard Fruit Candy" of 30 million is a qualified number, right?
We are destined to reach this number, why not sacrifice a week or even two weeks in exchange for a higher possible goal.”
Eric Lomis and Ron Booth nodded. Chen Tian’s idea was indeed a good selling point.
Both MGM and Chen Tian’s official websites expressed their concern for the two cases at the first time until the truth of the case was released.
Chen Tian, who rarely accepts questions from reporters, finally spoke: "No one wants a tragedy to happen. Every life is precious. I hope everyone will pay more attention to than the surface of the film.
We should note the children's problems, they need to be paid attention to rather than overlooked, and I don't think what we are doing now is enough.
That's why this movie comes from. Of course, this movie should be based on reality, not just made up by myself.”
With Eric Lomis's request for help, Universal was the first to stand up to support "Hard Fruit Candy", and then Sony and Warner supported "Hard Fruit Candy".
Roger Albert also expressed support for Fruit Hard Candy on the Chicago Sun Daily and his blog.
The public opinion orientation about "Hard Fruit Candy" on the Internet is gradually reversing, and what Chen Tian did not expect was that Quentin Tarantino, director of "Kill Bill", also made a public statement.
"Justin Chen is an excellent guy. If I have the chance, I want to work with him. He is the kind of guy who can make me willing to work with. Of course I don't know what he thinks, but I'm willing to.
Those who say "Fruit Hard Candy" should be banned, perhaps what they see is always superficial phenomena, and most of the films have positive guiding roles.
If theaters want to reduce screening, I think this is a regression in the film industry.”
At 7 p.m. Sunday, both MGM and Chen Tian’s official websites officially announced that they would reduce the number of screenings from Monday until the police announced the truth.
Matthew Lunt smiled as he watched the announcement of MGM's official website's announcement on the emission reduction of "Hard Fruit Candy".
However, early in the morning of the new Monday, most media trends suddenly changed, and MGM's attitude of reducing the screening of "Hard Fruit Candy" was praised in a crazy way.
The media even reported that the factors that were originally ignored were originally ignored, the news that the middle-aged man was castrated a year ago and the man castrated by his girlfriend had been cheated for a long time before, and the public opinion trend seemed to have changed overnight.
Chapter completed!