The method that Chen Tian thought of was actually a viral marketing model. At this time, such marketing methods were not as popular as in later generations.

The men's curiosity made Chen Tian have such an idea, and to achieve the purpose of viral marketing, there must be an attractive source of the disease.

Chen Tian couldn't help but think of his publicity before the release. In fact, at that time, Chen Tian and Lion Gate were also using viral marketing in disguise.

In the context of the anti-war trend and the situation in Iraq, Rita Conroy's recording file is the source of the disease.

Chen Tian and the Lion Gate used Rita Conroy's recording files to attract people's enthusiasm for participation.

During that time, almost all of the United States were worried about Rita Conroy that almost every day, people were waiting to look forward to new recordings on the forum.

This is also one of the important reasons why burying alive can succeed. Compared with all marketing models, online marketing methods are relatively cheap, and viral marketing is one of the most cost-effective methods.

Deeply exploring product selling points, creating public opinion topics suitable for online communication, and finding susceptible people are all necessary for viral marketing.

"Fruit Hard Candy" is just an ultra-low-cost production with an investment of one million US dollars. The original idea was to target the women's market, and the curiosity of men made Chen Tian discover the possibility of viral marketing.

Moreover, women are also curious why men are not advised to go there, as this effect complements each other.

"Justin, if you do publicity, you will definitely become a top marketing expert." Eric Lomis said with a smile.

"Eric, you say this, will make me proud."

Chen Tian hung up the phone with a smile, and Eric Lomis also contacted the personnel who promoted the publication and distribution to start re-promoting, and also began to contact theaters outside the six major theaters.

"Why didn't MGM recommend us to go? Is Justin Chen's video shot specifically for women?

I definitely have to go to the theater to watch it, I don’t know if anyone has the same idea as me.”

Similar posts and remarks appeared on major forums and someone responded quickly.

"I will go there too, but it's just not recommended. I didn't say that I can't.

Besides, I have watched any kind of video, no matter how violent, bloody, or disgusting, I have watched any video that even women can watch, I can't think of anything that I can't watch."

"That's right, the little girl in the trailer is really good, but can anyone tell me what the little girl is going to do with the man tied in the surgical gown?

I'm curious, is it because of this reason that we don't recommend us to go to the theater?"

"I'll go anyway, because I'm a woman."

"MGM, is this considered discrimination against men and women?"

...

Major forums have been hyped up under the leadership of some MGM employers. Both men and women want to know why men cannot go to the theater to watch the video.

But MGM never gave a direct response. However, MGM gave the theater situation of "Hard Fruit Candy".

However, what surprised movie fans was that "Fruit Hard Candy" premiered in the United States has as many as 1,888 theaters, and 1,750 theaters are not the six major theaters.

Such screening makes members of the six major theaters look very depressed. They have used to going to these theaters to watch movies.

However, most of the screenings of "Fruit Hard Candy" are not only the six theaters, but also the six theaters, and there are differences in the locations and surrounding facilities. Such screening plans have naturally been criticized by countless people.

"Did MGM's head grow crooked? Why are they all the theaters I don't go to often, I have only watched movies in amc.

As a result, there were only three theaters in New York, amc theaters in the amc theaters to be released. And they were all in the afternoon. Oh, when I wanted to buy tickets, I sold out."

"Man, I'm the same as you, I want to see why we are not recommended to enter the venue to watch, but I thought I couldn't buy tickets in the best location in the city center. I hate those small theaters."

"I'm a woman. But there's nothing special. I'd love to finish the movie and go shopping with my friends.

Now I can only choose a farther theater. If it weren't for me, I would have given up watching this movie if it weren't for Justin. Chen was very handsome."

"No matter how handsome he is, he is just a yellow man, and he already has Scarlett. Johnson, God, I really can't believe Scarlett will be with him."

"Not only Scarlett, but also Anne Hathaway may have fallen."

...

The discussions on the Internet are very lively, and this is what Chen Tian is willing to see from MGM.

"Super Burger King", which is currently being released at the same time, was officially released on October 3 after six theaters were pre-shot across the United States on September 27.

With only 555 theaters released the largest scale, the documentary about obesity earned $12 million in the next week.

Although "Super Burger King" cannot be compared with the box office miracle created by "Buried Alive", it has already set a single-week box office record for North American documentaries.

Although it was the second week, the first week was actually just a small preview, and the largest day was only 24 cinemas, so the second week was equal to the first week.

In this case, the 12 million box office in a single week put "Super Burger King" in the third place in the North American box office last week.

In front of "Super Burger King" is "Rock Campus" with a cost of 35 million yuan, and "Limited Time Chase" starring MGM's actor Denzel Washington, which costs up to $50 million.

Both films have a distribution scale of more than 3,000 plus theaters, not to mention the cost is completely incomparable.

In this case, the number one rock campus has only 7.6 million more box offices than Super Burger King in a single week, while the second-ranked "Limited Time Chase" has 4.2 million more than Super Burger King.

Moreover, "Super Burger King" is just a documentary, but such a documentary has achieved a box office of 12 million in a single week.

Before "Fruit Hard Candy" was about to be released, the single-week box office miracle of "Super Burger King" added a boost to the upcoming release of "Fruit Hard Candy".

"Let's go watch Miracle director Justin Chen's new film "Hard Fruit Candy", and you will only get surprises!" This sentence has become a hot topic in major forums.

"Let's Go and Watch Miracle Director Justin Chen" - This is the front page headline of The Hollywood Reporter on October 6.

The Hollywood Reporter said: "Justin Chen once again staged a magic miracle after snatching the box office of 180 million yuan for only more than 10,000 US dollars, even though the film is just his script.

But everyone will succeed in it, including director James Win.

"Super Burger King" with only $100,000 was not large in release, and it achieved a box office of 12 million in a single week.

Look at the videos in front of him and behind him. You will know how magical Justin Chen is.

After "Buried Live", someone called him Director Miracle. I think the success of "Super Burger King" tells us that he is a miracle.

Justin Chen uses the simplest fact to tell us that a sincere video is the best and best way to impress the audience, such as "Buried Alive" and "Super Burger King".

Now there is a saying circulating on the Internet, "Let's go watch Miracle director Justin Chen's new film "Hard Fruit Candy", you will only get surprises, what are you waiting for!"

"Justin Chen, Another Miracle" - The Los Angeles Times: "Justin Chen once again told us that ultra-low costs can also bring high returns, and once again told us that ultra-low costs can still bring an excellent film."

The Orange County Chronicle even commented on the Lions Gate and MGM that Chen Tian has worked with: "Will Lions Gate regret the breakdown of its relationship with Justin? At least MGM must be very happy about their choice now.

Look at MGM's "Limited Time Chase" 50 million is only 16.2 million. This is a film that is destined to suffer a huge loss.

Let’s look at MGM’s box office in the past two years. One suggestion is to hand over every cent to Justin and let Justin’s magical miracle help MGM regain its former glory.”

As an entertainment tabloid, "Hollywood Street Kings Newspaper", it linked McDonald's abandonment of the super package plan and "Super Burger King", and even claimed that this was a great victory for Chen Tian alone.

Not only did the entertainment newspaper pay attention to the success of "Super Burger King", but even the healthy page of "The New York Times" gave Chen Tian a high praise.

"Salute to Justin Chen. The Greatness of One Man" is the top health page of the New York Times, which has one of the largest circulations in the United States, on the 11th: "Justin Chen uses his own efforts to tell everyone that our health is being stolen. He told us in a simple, relaxed, pleasant and direct way.

If it weren't for him, maybe our entire country would fall into obesity in fifty years.

Although he only reveals a small aspect, even an individual case, we still have to pay tribute to his film "Super Burger King" and him!"

Some people also suggested that the United States education and health-related departments give Chen Tian the corresponding award to reward his film "Super Burger King".

"f...ukc!" Lions Gate's chief financial officer James Bach cursed softly and pushed the things on the table to the ground.

At the weekly summary meeting of Lions Gate, James Batch was criticized by Vice Chairman Michael Barnes and Lions Gate Chairman Steve Bicks.

In addition, Chen Tian’s "The Little Sunshine Beauty" has been praised after the premiere of the New York Film Festival. Chen Tian also has the upcoming "Hard Fruit Candy", and will also film "The Queen of Prada" and a 100 million yuan production.

The miracle created by "Buried Alive" may be luck, but "Super Burger King" still creates miracles, coupled with the good reputation of "The Little Sunshine Beauty". This made Lions Gate Pictures executives feel that Chen Tian is not as simple as luck.

And the breakdown of cooperation with Chen Tian is a mistake. If the breakdown of cooperation is not the breakdown, then the Lions Gate is the one who enjoys the box office and praise, not MGM.

Lionsgate CEO John Flameer therefore made a request to James Bach, which was to bring Chen Tian back to cooperate.

This request made James Bach's face turn as if Chen Tian was standing in front of him and slapped him hard.

James Batch never thought that Chen Tian would create a miracle again, and it was just a documentary.

The film received a box office of 12 million US dollars in a single week, and the film received a good reputation across the United States.

More importantly, it is praised by the government. According to reports, the United States will completely cancel fast food such as hamburgers and fries in campus meals from the second half of this month.

This is the honor that you can't get even if you want, and it will even be of great help to the Lions Gate in the future.

But all this is based on Chen Tian’s failure to leave the Lions Gate. And now the one who enjoys this benefit is MGM.

James Bach looked at the documents scattered on the ground and forced himself to calm down.

"Tom, please come to my office." James Batch called Tom Thorneberg's office.

After packing up the documents scattered on the ground, James Batch waited for Tom Thorneberg.

He couldn't help practicing Chen Tian, ​​so he thought of Tom Thorenberg, who had a good relationship with Chen Tian.

"Tom, I think you can only help me with this!" James Batch said to Tom Thorneberg.

Tom Thorneberg had not changed much expression on his face, but he was very despised by James Bach. If it weren't for his forced intervention, then the Lions Gate was the one who held the celebration meeting at this moment, not MGM.

"James, what did you say?" Tom Thorneberg pretended to be stupid.

James Bach's face couldn't help but twitch. He didn't believe Tom Thorneberg didn't know what he was referring to, but at this moment he could only force a smile.

"It's just about working with Justin Chen again, Tom, you know I have some conflicts with him, and you are friends with him. So can this happen..."

"James, sorry. I can't do anything about this. He told me that he would not cooperate with us again in the future."
To be continued...