Extra 1: Bankrupt again
A sudden epidemic has changed many things and disrupted many arrangements.
It’s the Spring Festival, which is originally the peak tourist season around the world.
A country's traditional festivals can only drive the global tourism market by the people of Greater China.
At the beginning, the domestic epidemic situation was more serious than abroad, so all tour groups were stopped.
Because it is the peak season, reservations for the Spring Festival are several times more expensive than usual, and many of them require prepayment.
When encountering such a black swan event, the first ones to be severely impacted are naturally the aviation and tourism industries.
The trendy high-end tourism creative company is the first to be impacted in the tourism industry.
Because all of the company's travel routes are designed by Yingman after personal experience, the unit price of Chao Rong's products exceeds 200,000 yuan.
This is the average amount paid by each tourist for a single trip.
Simply traveling is expensive enough, but the most expensive thing about a trendy and first-class travel creative company is actually the word creativity.
The scene of Chao Chang's proposal at White Horse Manor was also made into a promotional video.
I didn’t disclose any information about the [guest], I just put out such an idea, from the beginning of the idea to the step-by-step realization process.
Originally, this video was only promoted to the company’s existing potential customers because the dress was made from Maison Yan II.
Yan Yan, a designer who has always been mysterious, very rarely forwarded a promotional video and asked if he could help her create an anniversary idea.
A piece of clothing from Maison Yan II exceeds the price per customer of a trendy travel creative company.
As soon as designer Yan Yan spoke out, her loyal fans and regular customers expressed great interest in this tourism creative company with a history of just a few years.
The business of the tourism creative company has suddenly risen to a whole new level.
In addition to those who follow Ying Maner's words to travel, there are also many high-end customers who intend to leave proposal ceremonies, anniversaries, and even somewhat bizarre divorce ceremonies to trendy and first-class travel creative companies.
What was originally a small creative company just opened to better accompany my wife, has grown rapidly.
As a result, the unit price per customer will be completely different.
Chao Changchang spent millions to propose marriage at White Horse Manor, and most of the haute couture clients who come here are also based on this standard.
This kind of exclusive customization is not just about helping customers book a hotel, air tickets and itinerary.
Everything from the small furnishings in the room to the decoration of the entire island, as well as the restoration of fairy tales or first encounter scenes, all have to be made in the factory long in advance.
Some things even need to be prepared months in advance.
Now it is suddenly said that tour groups can no longer be held and flights have been cancelled, which means that all the previous preparations have been in vain.
If you are working in the domestic tourism market, due to force majeure, there are policies to cover everything. Hotels and air tickets must accept cancellations in accordance with regulations.
Hotels abroad don't have such a guarantee.
Some hotels that have prepaid will agree to refund.
Some hotels will agree to reschedule due to special circumstances.
There are many more foreign hotels that are not responsible for this matter.
You pay, and I will reserve the room for you. As for whether you can come, that is your business.
In order to grab a room during the Spring Festival, there were no particularly good contract terms.
To sum it up simply, it is the four words "at your own risk".
In this way, the prosperous tourism creative company suddenly reached the edge of bankruptcy.
What led to such a result was probably not a problem with air tickets and hotels.
The creative department received a total of 6 orders during the Spring Festival.
The reason why there are 6 is because only 6 groups of people can be arranged to arrange the scene at the location selected by the customer in advance and conduct preliminary communication.
These 6 groups are different from the [ordinary] customers whose ticket price is 200,000 yuan. They all choose business jets to travel.
One flight costs tens to millions.
It is not covered by the insurance policy.
At this time, the more high-end the company, the higher the unit price, and the greater the impact it will suffer.
Last time, in the face of crisis, Chao Yiyi made a desperate move.
For the second time, Chao Yishuo seemed very indifferent to the company's bankruptcy.
They both went bankrupt, but the circumstances were completely different.
This time, Chaozhou did not have any leverage, loans or guarantees.
Even if an ordinary business fails, it is still due to force majeure like the epidemic.
There are countless travel companies that cannot survive the epidemic.
Bankruptcies and runaways abound.
Chaozhou Leisurely refunded those that could be refunded and rescheduled those that could be rescheduled.
The unit price of his customers is high, but given the limited scale of the company, the orders that need to be refunded are relatively limited.
Chaozhou retreated all orders without waiting for the concerned parties to show concern.
Losing money is inevitable.
Fortunately, he has earned more in the past few years than he lost this time.
There is no pressure at all.
Chao Changchang had the remaining money from the sale of Chao Chao International Center, and he had already started to make money, so he didn't wait to inherit anything from him.
Those high-end customers who originally thought that all the money they paid in advance were wasted, but when they received the refund notice, they hesitated.
For other travel agencies, it may be simple hotels and air tickets, but many of them cannot make the trip and there is no way to get a refund.
What's more, what they are looking for is private customization.
Forget about hotels and air tickets.
Some plans are decided months in advance.
Some have already sent people to select a location.
Even some materials are used that have been delivered to the creative site.
They have already paid the money in advance, and the actual costs have already been incurred.
At this time, most custom customers will understand that a full refund is not possible.
A full refund means that all losses and costs incurred will be borne by Chaoyang.
In business terms, this is unreasonable.
During this special period, they never thought that the creative customization fees they paid in advance would be refunded in full.
Each and every one of them expressed their desire to be [repeat customers] with trendy travel ideas.
Some even took the initiative to ask for no refunds, and to deposit the money first, and wait until the epidemic is over to give them priority to reschedule their creative execution.
Haute couture customers have become [humble] like this, and even fashionistas don’t agree.
He had no intention of doing business in the first place.
This time it was purely unintentional.
I almost accidentally inserted a tree-lined tree, and then I got another blow.
Fortunately, his business was not very extensive this time and he was able to escape unscathed.
Otherwise, you will have to drag your son down again.
With the heart of losing money and eliminating disaster, Chao Yiyi will carry out the refund to the end.
Simply announced that the tourism creative company will cease operations indefinitely.
As for when to reopen or cancel, we will wait until the epidemic passes.
Once again, business failed, and Chao Yiliang had become disillusioned with the business.
Yingman expressed its support for the decision to close the business indefinitely.
Chapter completed!