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Chapter 9 Pricing Power

The most expensive facial mask can cost 300 to 400 yuan per piece.

According to the instructions of Oleobacterium, Oleobacterium Mask can help clean and repair users' skin, but cannot permanently improve users' skin.

This means that users will rely on the product instead of doing it once and for all.

Therefore, the appropriate price allows users to use the product for a long time.

A box of mask mud can be used four times, and each time you use mask mud can be used for about a week.

If the usage fee is as high as 1,000 yuan per month, it will be 4,000 or 5,000 yuan, and most people cannot afford such a price.

But on the other hand, using the oleococcus facial mask, consumers save a series of money such as water, milk, facial cleanser, etc.

Zhou Xiao asked Chen Ya to retrieve some consumption data of daily chemical products from the company, and it is most reasonable to set prices based on consumption data.

Chen Ya and Zhou Xiao were very motivated after making facial masks. Although they were still at Tianxin Daily Chemical Company, their working atmosphere was much different from before.

In the past, Chen Ya's job was to try to deceive consumers and let consumers pay more money to buy soap products that are not worthy of.

Now, Chen Ya is allowing consumers to buy products that can truly improve their skin, which is a great merit.

"Last year, the company conducted a consumer sample survey, which was divided into age. Women aged 18 to 23 in first- and second-tier cities spent on cosmetics on average 500 yuan per month; women aged 24 to 29 are 1,200 yuan per month; and women aged 30 to 35 are 2,000 yuan per month..."

"This is still the median. The higher the income, the higher the expenses, and the older the expenses."

Chen Ya and Wang Yulan looked at Zhou Xiao, and the pricing power was here at Zhou Xiao.

Zhou Xiao said: "Among the people who use cosmetics, the majority of consumers must be in cities and first- and second-tier cities. Our product target should be those over 25 years old who have income."

Zhou Xiao said: "Most of the girls over 25 years old in the city should enter work. At this time, their skin is declining due to work and age, but at this time they are also in a state of love or first marriage, and they must show their most beautiful selves, so they are the main force in consumer."

Zhou Xiao set the price: "A box of mask mud can be used for one month, so we will take a little higher for women aged 24 to 29 to get a little higher in cosmetics consumption, and a box costs 1,500 yuan."

"So expensive!" Chen Ya felt insulted. She thought that applying a mask in the past few days was so common as drinking water, which was a waste of resources. "Zhou Xiao, you wouldn't ask me for the mask in the past few days!"

Zhou Xiao smiled and said, "Of course not."

Chen Ya patted her chest: "That's good, that's good."

Zhou Xiao changed his tone and said fiercely: "But I am a vengeful person. It took me 500 yuan to treat hot pot that day!"

Chen Ya hurriedly hid behind Wang Yulan for protection: "I'll be a coolie for you these days to pay off my debts!"

Wang Yulan couldn't help but sigh that it was so good to be young as she watched the two of them play. She said: "1,500 yuan is for the middle-aged and petty bourgeoisie in the city. It is actually not expensive. I spend several thousand yuan on skin care every month. Then our factory price is 1,500. How can outside agents sell them at will?"

Wang Yulan looked at Zhou Xiao and received: "Zhou Xiao, your invention can be patented. You have saved the vast majority of women!"

Zhou Xiao said: "Actually, I am seeking benefits for the majority of male compatriots, and women are willing to please themselves."

Wang Yulan covered her mouth and laughed, "Your mouth! But you are not as honest as you look."

After get off work, Zhou Xiao carried a box of 20 boxes of facial masks and gave them to his aunt. The mask mud was temporarily named "Yunni" and sold in the company's traditional packaging.

...

At night, Quan Feng and Su Yu looked for workers to open the door to the laboratory.

When the two of them saw the mask packaging boxes all over the floor, they were uneasy.

Su Yu said: "Face mask? They are making facial masks! When will the company have facial mask products? Mr. Zhu knows it?"

Quan Feng suddenly said: "Do you think it was Wang Yulan and the others who used the company's equipment to do their own things secretly?"
Chapter completed!
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