Chapter 331: What Makes You Worry Still Later
Shanghai Stock Exchange, Tesla Super Factory.
A newly-received green liquid S1 was dismantled and fell into pieces.
From the body to the interior, to the most critical parts of the car, the reducer and the battery.
All the disassembled parts are sent to various laboratories in the Gigafactory.
I won’t talk about the body and interior. These two things have no technical content, but they are full of materials. Unlike some luxury brands, they save as much as possible for profits, and even save anti-collision beams.
The chassis of the car is fairly normal. No matter how Nanma Group says it is a veteran Xiaguo car company, it is not a big problem to develop a chassis with good quality.
Next is the motor.
The Green Liquid S1's motor is quite excellent, with performance exceeding Tesla's m3, second only to Tesla's MS series motors.
Moreover, because the rare metal stock in Xia Kingdom is very sufficient, Green Liquid S1 uses a synchronous permanent magnet motor, which has high stability and low cost.
This is enough to show that after the acquisition of Nanma Group, the scientific research capabilities have grown rapidly. It is too strong to launch such an excellent motor in a short period of time.
The most important thing is the biobattery of Green Liquid S1.
When Tesla's technicians disassembled the microbial battery pack on the car's chassis, they were shocked!
What a beautiful structure, each green transparent battery is connected together, and each battery has an input pipe of energy liquid. This is not an industrial product, it is a work of art.
This is the emerging energy source, and its technical content and energy efficiency are far greater than lithium batteries.
Tesla can say with certainty that the core component of Green Liquid S1 is the battery. If the microbial battery is replaced with a lithium battery, then Green Liquid S1 is just an ordinary electric car.
However, technicians were helpless about microbial batteries. They knew that Pingguo had studied the battery comprehensively and had suffered a great loss.
Although technicians cannot perform anatomical analysis of the battery, they can test the power and usage time of a single battery, etc. All of these data formation reports were sent to the US headquarters.
After seeing the experimental report, Maas knew that Tesla could not compete with Green Liquid S1 in the high-end field.
Moreover, the launch conference of Green Liquid S1 conveys this message to consumers - new energy sources represented by microbial batteries will definitely become popular and the prices will be lower.
This information allows users who are willing to buy new energy vehicles to continue waiting for a year or two. If they are really urgent to continue buying cars, they may buy cheaper domestic new energy vehicles or even fuel vehicles to make a transition.
This information is very unfavorable to Tesla.
Because Tesla's price is much higher than that of domestic electric cars, it has no competitiveness when it comes to low-end products.
Tesla is one era behind Green Liquid S1 in battery technology, and it’s nothing to do when it’s high-end.
This feeling of being high or low is not enough, making Tesla's sales a problem in the future.
Mas is a ruthless man, and he does have a good sense of business sense.
Maas is now considering two issues.
The first is to reduce the price! Let the M3 price continue to sink to a price of over 200,000 yuan. Only this price can compete with Xia Guo's domestic high-performance pure electric vehicles and domestic and foreign joint venture fuel vehicles.
The second is to negotiate with Origin Group to see how to use Origin Group's microbial batteries.
Since Tesla can buy Panasonic's batteries, of course, it can also buy batteries from other companies.
But how can we get Origin Group to sell batteries to Tesla? This is a question that Mass needs to think about.
Tesla announced a price cut.
In addition to the price of high-end models MS still remains unchanged, the prices of models such as M3 and M3 long-range versions continue to decline.
Among them, the price of the Tesla M3, which has been popular, has reached 189,900 yuan.
From the initial close to 600,000 yuan to the current 189,900 yuan, this model is no longer a fracture but a hemiplegia.
The owners who bought Tesla around 2017 and 2018 were the most sad because they only installed X for less than five years, and they went from being a car owner who could compete with the BMW 5 Series to being a car owner who could compete with the Camry and Passat.
Of course, the happiest ones are the consumers in Xiaguo!
Tesla's price cut means that everyone can spend less money to enjoy new energy vehicles.
But consumers will not thank Tesla or Maas, but thank Origin Group.
"Thanks to Origin Group! If it weren't for the release of Green Liquid S1, Tesla's price wouldn't have broken through 200,000!"
"I think the price of Tesla will be lowered, and I will buy it when it drops to 150,000!"
"Wait, the Tesla M3 was sold for more than 500,000 yuan!"
The most injured are those owners of Xia Guo who bought Tesla a few years ago. "Made! I drove Tesla out to install X. I looked like I had financial resources and face with my business partners! Now I can't drive it at all! I have changed it to Green Liquid S1."
Compared to Tesla's sense of crisis and rapid resilience, the traditional high-end brand of BBA has indeed been anxious for a while, but there is no good solution.
They can only respond to changes in the same way as they remain unchanged.
Therefore, there are some very vague comments inside Mercedes-Benz, BMW, etc.
"Consumers should be faithful to the tradition and brand of cars."
"Mercedes-Benz represents hundreds of years of blood, and Green Liquid S1 will never have it."
"The production of green liquid S1 will definitely be insufficient. After a short period of strength, it should slowly return to dullness."
"I believe that the choice of consumers is that Mercedes-Benz will definitely maintain value than Green Liquid S1!"
Traditional car companies such as BBA actually don’t have many solutions.
In the research and development of new energy vehicles, they are far behind Tesla and Bidi, let alone compared with Green Liquid.
The only thing they can expect is that green liquid production is insufficient, and although the market has demand, it cannot be bought. The other is the degree of loyalty of consumers to the brand. BBA represents not only cars, but a culture and a lifestyle.
Of course, this is just what the BBA Group thinks, because Green Liquid S1 truly represents a new culture and lifestyle.
Just when the entire market hoped that the production of green liquid S1 was insufficient, Origin Group once again proved to the market that its output was completely OK.
One month after the press conference, Green Liquid Group's mass production was fully available, and more than 50,000 vehicles were delivered in advance.
If the monthly sales are counted as the statistics, Green Liquid Group delivered the answer with a monthly sales of 72,000 vehicles.
This terrifying sales not only ranks the top in all luxury car sales, but also ranks the top in all single-model car sales.
Last month, among the single brand, Green Liquid S1 sold 72,000 units, while Sylphy, the second-ranked company, sold only 57,000 units.
Such a terrible sales show that Green Liquid S1 is not just a gimmick, but a new generation of cars that truly own the market.
Chapter completed!