Shanghai Stock Exchange, International Finance Ifc, Dior Cosmetics Store.

The store manager is arranging his sales consultants to sort out the high-end customers that they need to connect with this month.

Consumers who can succeed in Dior’s high-end customers are basically not short of money. For these high-end customers, sales consultants will track the basic situation of customers on a monthly basis and provide product matching suggestions based on the customer’s skin condition.

Usually, the products are matched and waiting for customers to come to the store to pick up the goods or deliver them to their doorstep.

Sales consultant Li Juan began to contact her big client, Sister Ma.

Sister Ma’s husband is a financial worker and is a senior gold-grand person with an annual income of more than one million yuan.

Sister Ma herself is also one of the "Four Bigs" accountants of KPMG have CPA and ACCA qualifications, and have a considerable income. They are Dior's high-end clients. Because Sister Ma's work makes her stay up late often, her skin condition is not good. Therefore, she spends more than 200,000 on skin care every year, and the amount she spends at Dior as much as 100,000.

Li Juan: "Hello, Sister Ma. Have your skin condition improved recently? Is it not that greasy and the acne has disappeared? When will we take care of you when you have time?"

Sister Ma: "Oh, Xiao Li, thank you. I have good skin recently and I don't need products for the time being."

How can I do not need a product?

Li Juan immediately posted a WeChat message and said, "This shows that the products I matched for Sister Ma last month were still effective. Women's skin is to be raised. Sister Ma will come and have a look when she is empty."

Sister Ma is a straightforward girl, and she didn't shy away, saying, "I'm raising her. My husband ordered Anyang mask for me. It's been a few weeks. The effect is much better. Now I just need to apply lipstick and eyeliner when going out. Thank you, Xiao Li."

Li Juan:?????

Li Juan then contacted several customers, and many people mentioned that they had purchased Anyang mask and no longer needed skin care products, saying that they could buy some makeup.

"Zhang Yu, what's going on with you?" Li Juan asked.

Zhang Yu was also very puzzled and said: "Many old customers went to buy Anyang mask and said that our products are not needed for the time being, but basic care should also be needed. Anyang has no milk, but they said that if you use Anyang mask, basic care will not be needed."

Sales consultants summarized the situation with the store manager. Once the store manager calculated, the high-end old customers line is expected to be only about 30% of the current month! This is awesome!

Old customers are generally the weather vane of sales, which indicates that sales will shrink by 60% to 70% next month.

Too scary!

Dior has been opening a store in Shanghai Ifc for so long, and has never encountered this situation, and all this is related to a product called Anyang. Dior's store manager quickly reported the situation to Dior Xiaguo headquarters in Shanghai.

Skin care products are just one of Dior's products. If sales decline to spread to makeup, perfume and other products, the store manager can commit suicide.

At the same time, cosmetic giants such as IELTS Lauder, SK, and L'Oreal have noticed that their pre-sales of basic skin care products have been greatly reduced.

Shanghai Stock Exchange, Dior Headquarters.

Requests from retail stores in many cities have been reported, and sales of basic skin care products are decreasing.

The absolute amount of this reduction is not very large, but the data is very dazzling.

Coo Xiamin, the headquarters of Dio Xiaguo, told the district managers of major cities: "The current data cannot explain the problem, and I don't believe that a small mask has such a big impact on the company's products! Our cosmetics business is a high-end luxury product, not an ordinary cosmetics. I hope that the heads of major sales areas can understand this."

Xia Min said: "An Yang is just a small company, so it's not worth fearing, just keep paying attention."

At the same time, Anyang's online reservations reached 20,000 boxes, and the advance payment was close to 30 million. All the funds had reached the company's account. Zhou Xiao fully felt the charm of the Internet.

The number of reservations reached 20,000 is not the upper limit, but the number set by technicians in the weekly period is that he is worried that the output cannot keep up.

Ma Tao, the director of Hillhouse Capital, stationed in Anyang, saw such a terrifying number of appointments, and knew that Hillhouse's investment made a lot of money this time!

The revenue of 20,000 boxes reached almost 30 million soft-meter coins, while Hillhouse Capital invested only more than 60 million soft-meter coins to Zhou Xiao.

Ma Tao now understood why Zhou Xiao only had to invest 10 million meters in the capital, because An Yang only needed a little activation fund and it could take off!

This is the biggest difference between investing in a technical company and a non-technical company.

As long as technology is urgently needed by the market, we will make sure to make a profit without losing money!

Ma Tao quickly wrote an investment report to Hillhouse Xia Guo, and hoped that if Anyang still has financing needs in the future, Hillhouse Capital must seize the opportunity of Anyang's round of financing.

Senior headquarters, Xiangdong received Ma Tao's report and was extremely excited to report to the senior management immediately.

The Angel Round Investment will see profits in less than two months, and the company's revenue will reach half of the investment amount in less than two months of investment, which is something Hillhouse has never met before.

At the end of the report, Xiangdong said excitedly: "30 million revenue! This is just a month since the company was established. This is enough to show that our luck is too good that An Yang chose us, not An Yang."

The investment in Anyang is definitely a proud work of Xiangdong. Hillhouse Capital originally barely passed the investment in Anyang but became a masterpiece, and was extremely lucky.

At the senior meeting of Hillhouse Capital, senior management put the Anyang project that was not particularly optimistic about. If Anyang needs a round of financing, Hillhouse will take the initiative.

Also in the capital world.

Sequoia Capital saw An Yang’s appointment method and 20,000 appointments.

Sequoia knew very well that Zhou Xiao’s playing method could get cash as soon as possible.

Judging from the number of reservations, Sequoia conservatively estimates that Anyang's future market will be more than 100,000 boxes per month. This is just an estimate of the first- and second-tier markets of Xiaguo, and there is no estimate of the national and overseas markets of Xiaguo.

How much does a hundred thousand boxes cost? Monthly revenue is around 150 million.

This is not a cosmetics business, it is a money printing machine business!

Sequoia vaguely felt that An Yang had a tendency to become a cosmetics giant in Xiaguo in one fell swoop, and even challenge foreign giants.

And An Yang currently only has one facial mask!

horrible!

Major partners in Sequoia Capital Xiaguo District are asking the company why Sequoia has not reached a cooperation with An Yang.

Why didn’t we reach a cooperation with An Yang? This is also the question that Shen Nan, the head of Sequoia Xiaguo, is thinking about. Sequoia is the first VC to come into contact with An Yang!

Project leader Peter Li was called to Shen Nan's office.

Shen Nan threw An Yang's current operating information on Pitley.

Shen Nan said furiously: "In less than a month, nearly 30 million in revenue! It's cash! How did you discuss the project at the beginning!"
Chapter completed!