Guangyuan Drinks.

Since entering the national market, the sales of Jiujiu Walnuts have been increasing steadily.

In comparison, the sales volume of Guangyuan Fresh Orange pales in comparison.

Fortunately, dealers and agents from all over Sichuan Province have established deep relationships.

Guangyuan fresh oranges are mostly sold in Sichuan Province and are doing well.

General Manager Yin Tianqiu looked at the report with an expressionless face, thinking deeply about how to quickly open the national market for juice products.

"Boom!"

A young man knocked on the door and came in.

"Mr. Yin, this is a lawyer's letter sent to us by Wanwan Uni-President Enterprises. It requires us to remove all orange-rich products from the shelves, publish a public apology in the newspaper, and bear their losses."

The young man is Lu Ning, Yin Tianqiu's newly elected secretary and a disciple of Professor Xi.

He sneered: "Oh, this unified enterprise, what a naive idea?"

After Yin Tianqiu took office, Lu Erbing, the original assistant to the general manager, was transferred to the position of assistant to the chairman.

He transferred Lu Ning from the public relations team and became his assistant.

This young man had great potential, and Yin Tianchou brought him to him with the intention of cultivating him.

Yin Tianchou gently put down the documents in his hand, turned to Lu Ning and said with a smile:

"Xiao Ning, you must think carefully before you speak or act! The unified enterprise's approach seems very naive. Think about it, is there a deeper reason behind it?"

"what reason?"

Lu Ning couldn't think of any other reason? "Uni-President Enterprise, by sending this lawyer's letter, doesn't it just want us to compensate?"

Yin Tianchou asked cheerfully: "Do you know about Wanwan Uni-President Enterprise?"

"Of course I understand. I am in the public relations team and am responsible for collecting information on opponents and potential opponents."

Speaking of professional knowledge, Lu Ning proudly said: "In 1967, Uni-President Enterprise was officially established in Yongkang District, Tainan, Taiwan Province of China. After years of development, Uni-President Enterprise has become a large food company in Taiwan, with many branches in East Asia and Southeast Asia.

With high reputation, it is also one of the largest food companies in Taiwan. The company’s products mainly include beverages and instant noodles.”

"In 1992, we began to invest and set up factories in mainland China. Just this year, Uni-President Enterprise (Huaguo) Company was established in Zhonghai to coordinate and manage the resources and operations of various investment enterprises in the mainland."

"Yes, I remember the information very familiarly."

Yin Tianqiu said with a smile: "Mr. Ye once said that 'Fresh Oranges' is a trademark registered by Uni-President Enterprises in Wanwan. But in fact, Uni-President Enterprises does not own the 'Fresh Oranges' trademark in the mainland. According to domestic regulations,

According to the relevant local laws, 'Orange Juice' is a common name, and 'Fresh Orange Duo' directly indicates the nature of the product and cannot be registered as a trademark. In other words, 'Fresh Orange Juice' is only a juice product in mainland China.

category."

"So, no matter how the Uni-President Enterprise files a lawsuit against us, we will definitely lose!"

"Moreover, we have applied for a patent for the design of 'more fresh oranges', that is, bottle sticker packaging, and soon received design patent protection from the National Patent Office."

"When the time comes, if Uni-President Enterprise wants to sell the same package of 'Fresh Oranges' in the mainland, it will have to sell one bottle, so it will give us the royalties for one bottle~"

“What a brilliant leader!”

Lu Ning put away his proud expression and was amazed after listening to Yin Tianchou's words.

No wonder leaders are leaders, and people have already thought of the front.

His heart shivered, and he said in an admiring tone:

"So, Uni-President Enterprise is so aggressive, I think their efforts are destined to be in vain!"

"A futile effort may not be in vain. Lu Ning, take a long-term view. You just mentioned their information. They are such a large company, can no one see this through? There must be another purpose for such a big fanfare?"

Yin Tianchou's tone changed, and Lu Ning was stunned, "Yes, no wonder Mr. Yin said that there must be a deep-seated reason? What a shame, I couldn't think of it?"

He thought about it over and over, but couldn't think of a reason, so he begged:

"Mr. Yin, please tell me quickly, what other purpose do they have?"

Yin Tianqiu analyzed: "The fruit juice drink market in China is completely blank now. The leader is Huiyuan. We are a rising star and can be considered the second place. As for Uni-President Enterprise, they have become the market leader in the Gulf and Southeast Asia. Their strength is compared to

We would like to think it is much deeper, but they have not yet started operations in the mainland."

"With such a big market in the Mainland, will they not be tempted? This year they established a company in China Overseas Shipping Co., Ltd. just to enter the Mainland. They are missing an opportunity."

"I didn't expect that they would find such an opportunity. Through this high-profile lawsuit, they would unify the company's name and make it known to everyone in the mainland. This is a good move in order to enter the mainland!!"

After Yin Tianchou finished speaking, he sighed: "There are experts in the Uni-President Enterprise. We have seized such an opportunity. It is indeed a big enterprise in the Gulf and Southeast Asia."

In fact, he didn't know about the "good thing" done by Huiyuan Juice.

Huiyuan Juice wanted to sit on the mountain and watch the tiger fight, but unexpectedly it lured the tiger down the mountain and created a powerful competitor in vain.

Lu Ning was convinced and sighed: "So that's it! That's it! Uni-President Enterprise is thinking too far. Then we have to do our best to stop them?"

"No, we want tit-for-tat."

Yin Tianqiu said with a smile: "This is also a great opportunity for us to increase our exposure. Not only will we have a war of words with Uni-President Enterprises, but we will also file a lawsuit and let countless news media report for us for free."

"Think about it, Uni-President Enterprise has such a big name and strength, but lost a vigorous lawsuit to us. How high should our reputation be?"

"I will leave this matter to you and give me full responsibility. Just report the progress to me every day. Go organize the media and start fighting, young man!!"

…

“Guangyuan has more fresh oranges and more C’s, so it’s more beautiful!”

As Zhao Wei on the TV finished reading this advertisement, the entire screen lit up with gorgeous fireworks.

"There are many fresh oranges in Guangyuan, made from orange juice, with a fresh and natural taste, sweet and sour taste. The juice is rich in vitamin C and dietary fiber, supplementing the body's daily needs, bringing more comfort and nourishment, and vitamin C for beautiful appearance.

The dietary fiber is light, allowing your mood and taste to bloom confidently."

"Snapped!"

Zhu Haitao was extremely angry and changed the TV channel.

There are more and more advertisements for Guangyuan Fresh Orange.

"No, in order to seize the market, we have to lower the price! At worst, we won't make any money at all. What will you do?"

He thought about it as he pleased, but it was not something he could decide.

The new channel was broadcasting news, and the screen flashed, showing the product screen of Guangyuan Beverage, and the beautiful anchor’s clear voice came:

"A few days ago, Uni-President Company, a well-known company in Wanwan, publicly announced that Chengdu Guangyuan Beverage has infringed on their trademark rights. It is reported that Guangyuan Beverage's product, Guangyuan Fresh Orange, was sold by Uni-President Company in Wanwan ten years ago.

How should Guangyuan Beverage deal with the registered trademark? Next, our reporter interviewed the person in charge of Guangyuan Beverage, Mr. Lu Ning..."

Zhu Haitao laughed ecstatically before he finished listening.

He hurriedly informed his uncle, but he didn't expect Zhu Lixin to criticize him gently: "Don't panic when something happens, and don't be happy too early. Don't be so irritable in the future. In fact, I arranged this matter. I asked Xiao Zhao to handle it."

The news revealed that Uni-President Enterprise..."

Zhu Haitao nodded repeatedly after hearing this, Guangyuan Drinks, you also have today,
Chapter completed!