Merchants are naturally profit-seeking, and Taobao sellers are naturally the case. The reason why Taobao Alliance does not promote branded products in small and medium-sized sellers' stores is to avoid fakes.

However, there are still a small number of Taobao sellers who carry private goods during the sales process in order to pursue greater benefits.

Li Mu had no ambiguity in his attitude towards counterfeit goods, and he had to kill them immediately when he found out. So he immediately discussed with Senior Brother Liu and Master Lei, and formulated a strategy for counterfeit sellers.

The first step is to focus on efforts to launch a surprise attack on counterfeit sellers who have already obtained evidence, ban all counterfeit stores, and store information is completely erased from the front desk;

The second step is to require all sellers suspected of selling fakes to compensate consumers who purchase fakes. If one or three are compensated for by the fakes, Taobao will ban the store indefinitely until all consumers make sure of their understanding;

The third step is to announce the details of the action to crack down on counterfeiting, and give all Taobao sellers the most severe warning;

The fourth and most important step is to leak the list of all the stores that were blocked in the anti-counterfeiting and the contact information of the owner on the Internet.

Taobao has the absolute right to block all fake stores, but strictly speaking, as a company, Taobao does not have the right to force sellers to pay for one fake one and three, but Li Mu doesn't care. I have the final say on my platform and rules. Even if this is a bit unreasonable in law, it does not prevent him from using such compulsory measures to punish fake sellers.

Fighting counterfeiting is a long road. Without legislative support, it would be difficult to completely eliminate counterfeits online.

Li Mu had already proposed to government leaders about e-commerce legislation to combat counterfeiting, but he also expected the long road to legislation. If Letao is really attracted by the dirty meat of fakes at this time, then with Boss Ma's personality, he will definitely seize the opportunity to become bigger and stronger. Once the fakes gather in Letao and form enough influence, it will be equivalent to unknowingly turning itself into a living target. The government will definitely pay more attention to legislation, and the first person to be shot will be Letao.

As for whether Boss Ma will choose this path in his life, Li Mu has almost no doubt.

In Li Mu's view, nature is an innate, deeply rooted and extremely difficult to change. As a reborn person, he cannot escape the thinking mode of a programmer when he comes back from being reborn. Boss Ma has never experienced rebirth, and his personality is almost impossible to undergo drastic changes.

Li Mu has now basically blocked all the roads that Letao can take, leaving only the filthy "sewer" of fake goods. Li Mu is unwilling to be contaminated with filth, so naturally he cannot block Boss Ma on this "road".

Li Mu planned for so long that he would keep Boss Ma in his encirclement and leave only such a "way of life" for him. At that time, Boss Ma, who was surrounded by him, would definitely choose this "way". Not only would he walk, but he would also walk without hesitation and rush forward.

...

Because Letao completely blocked the seller's power to remove the shelves and edit product information, Dong Shaoping had already cursed the entire Letao all, and even the eight generations of ancestors.

In contrast to his situation, his fellow villager Han Wei's business became more and more prosperous. He even quit his job in the clothing factory without hesitation, and then rented a small courtyard with four houses in the village, preparing to hire a few helpers to do their best to do Taobao.

Seeing that Letao has banned its authority, Dong Shaoping knew that it was impossible to pass the review of Taobao Alliance. The only way was to re-register a store and start from scratch and start it again little by little. However, this is not something that will be achieved in a short time. Now the competition in Taobao is getting more and more fierce. It may take at least half a year to build a store that is about the same size as his current store.

If you give Han Weixiao half a year, this guy might be able to earn dozens or millions.

The only thing that is fortunate is that although Taobao excludes its store from Taobao Alliance, it still has some basics and has a stable income of several thousand yuan per month, which is much stronger than most workers.

While using stable income to continue living, you can re-operate a new store. Although it is a little harder, your income will not be affected.

It is not easy for a person like Dong Shaoping to accept such a reality. I am afraid that only he himself knows how much pain, regret and anger he has experienced.

But even Dong Shaoping himself didn't know that Taobao was not going to let him go.

Taobao’s special rectification campaign to crack down on counterfeit and shoddy products has quietly begun!

Just when Dong Shaoping wanted to work hard to run his Taobao store, he suddenly received a cold reminder from Taobao: "Your store has been processed by the website [Store Closed] because of fake sales. Please click to view the specific information..."

Dong Shaoping felt a bolt from the blue, and the store was closed? If the store was blocked, wouldn’t his monthly income of several thousand yuan be wasted?!

Dong Shaoping was so nervous that he was in his throat that he quickly clicked on the details link. When he went in, his whole heart suddenly felt like he fell into an ice cellar.

First of all, the details list the evidence of his selling fake products. The many famous brand clothing he sold were fake, which can be said to be conclusive;

Secondly, in the details, Taobao took measures to close the store indefinitely. If the store wants to reopen, it must pay three times the compensation for all consumers who have purchased fake goods. If it is not given, it must obtain the understanding of all consumers who have purchased fake goods;

In the corresponding counterfeit order, consumers can find the "understanding" option. Click confirm to truly understand the seller. If the seller sells a total of 1,000 counterfeit and shoddy products to 800 consumers, then if he is unwilling to compensate three times, he must let all 800 consumers click to confirm the understanding, and not one less can be missing.

Like Dong Shaoping, the shops, front desk, backend and corresponding yy numbers of the shops that were blocked due to counterfeiting have all been blocked, and the sellers have no way to contact their buyers. Unless they still keep all the delivery orders, they will not be able to complete the arduous task of "understanding" as long as one person is missing.

However, the careful Li Mu gave them a quick window to take money to atone for their sins. Although they could no longer see any Taobao based on his previous sales records of counterfeit goods, Taobao will automatically generate a total amount of counterfeits based on their sales records. They only need to transfer the corresponding amount to the designated Alipay account at three times the total amount of counterfeits, and Taobao will compensate all consumers on their behalf. As long as the money is paid, the store can reopen.

Dong Shaoping also saw his "counterfeiting sales data". Taobao found that there were 2,364 orders involving counterfeiting sales, totaling 18,959 yuan. The compensation was calculated three times. He needed to pay 56,877 yuan in compensation. If he wanted to reopen the store, he had to pay the money in place.

Although the profit of selling fakes is high, it is impossible to achieve zero cost, so even twice the compensation is enough to make them suffer. Three times the compensation is simply a life of their life!

Dong Shaoping was completely desperate. He has made only 20,000 or 30,000 yuan in net money since his business in Taobao. The money he saved was only 10,000 yuan, but he had to pay a huge sum of 56,877 yuan before he could re-unlock it. He could not get this money anyway.

This is really a rainy day, and bad things come one after another, and I don’t give myself a chance to react.

After the store was blocked, Dong Shaoping's income was completely cut off. The most disgusting thing was that Taobao blocked both the backend and yy, and he didn't even have time to organize a list of customers. If he reopened the store, everything would still need to start from scratch.

The pain and resentment in Dong Shaoping's heart are indescribable. The money is gone, the store is gone, and the future job is gone. Now he almost returns to the pre-liberation.

Looking at the entire Taobao website, there are nearly a hundred sellers who have encountered the same kind of Dong Shaoping!

Among them, there are even sellers with high credit ratings and recommended by Taobao Alliance.

These sellers use their own special methods to sell counterfeit goods online on Taobao, and their monthly income is easily over 10,000 yuan. After being promoted by Taobao Alliance, some stores' sales reached hundreds of thousands of yuan a day, and their revenue-generating ability is simply gold mine. Suddenly, they were blocked and the owner almost went crazy.

After the sudden attack, Taobao stood up and announced its anti-counterfeiting operation to the entire network. Although there were many counterfeit shop owners who were blocked from stores attacked and abused, more related remarks were support and praise for this anti-counterfeiting operation. This fight received strong support from all consumers and most sellers.

Consumers who have never bought fakes are not victims of fakes, so they cannot be a user group who actively buys fakes, so these people have unconditional support for combating fakes;

Consumers who have bought fake goods but know how to buy fake goods. Although they feel that it is a bit inappropriate to fight against counterfeiting, they think that they may get three times the compensation that Taobao has won for them, so they have also changed their attitude and began to support this tough anti-counterfeiting method;

As for those consumers who have bought fakes and don’t know they are fakes at all, they support the fight against counterfeiting.

As for those sellers who never sell counterfeit goods, they are naturally very happy to see those unruly sellers being punished with such severe punishment. The industry is purified, which is a great thing for them.

Taobao's fight quickly attracted a huge influence on the entire network, and Boss Ma from Letao also learned about the news in a very short time.

When Boss Ma first learned the news, he felt almost no surprise or hesitation, and his heart immediately became lit up.
Chapter completed!