Knowing that Li Mu was going to take the theater, several people including Ning Hao, Xu Zheng, Huang Bo and even Tang Wei were full of expectations for the future of Muye Ying.

With theaters, at least, it can ensure that all the movies in your company can have the opportunity to go to theaters to try the waters. Nowadays, some low-cost movies are not favored by theaters and cannot get the schedule. There are also many movies that are not popular with theaters themselves. They will deliberately reduce the schedule or simply not schedule the films. In this case, if a movie is not favored by all theaters, there is basically no way out. But if there is a theater that can be tested and tried to prove its attendance rate, it may also use this to turn the tide. Even if it has no impact on other theaters, if its theaters reach a certain scale, its movie box office will be greatly guaranteed.

What's more, Li Musuan Cinema has a bigger conspiracy. He is asking the development team of Muye Technology to develop a full ticketing system. It is not that easy to popularize this system to theaters across the country. Letting these traditional theaters take the first step in Internetization is equivalent to asking them to open up the most critical ticketing sales to their own online ticketing system. For traditional merchants, they may be very repulsive at the beginning. If this system is popularized faster, they have to go on their own theaters first and do it for them to see.

The two theaters that Li Mu is going to acquire this time have 14 cinemas of different sizes in Yanjing, with a total of 65 screens, 65 screens, and 12,590 seats, accounting for about one-third of the current number of screens in Yanjing. If this theater is taken down, then Muye's image will directly lock in one-third of the box office in Yanjing. And if Li Mu immediately invests money to expand and upgrade the theaters after acquiring the theaters, this proportion will increase again.

If these two theaters are obtained and successfully launched the online ticket system and integrate the online ticket system into Taobao, then Yanjing audiences can take the lead in experiencing the convenience of selecting seats on the Internet through Taobao. Then, they will use yy to promote it. I believe that the box office share of Yanjing theaters will definitely be tilted. With the same schedule, the attendance rate of these two theaters must be much higher than that of other theaters.

Similarly, because the online ticketing system concentrates more movie viewing users in their own theaters, the business of other theaters will definitely be greatly reduced, not to mention that the new payment channels will definitely attract new users. At that time, some users who do not usually go to the cinema to watch movies will purchase tickets and watch movies through the online ticketing system, and the number of users in their own theaters will be higher than the level.

By that time, other theater chains will see the advantages of the online ticket system and see that their attendance rate is impacted, and they will definitely be eager to access the online ticket system. However, based on the current domestic situation, we can first make sure that all film and television companies and theater chains will not have the ability to independently develop a mature online ticket system, because they do not understand the Internet and do not have any products, technology and hardware accumulation. It is simply a dream to develop an available online ticket system by themselves;

Secondly, it is certain that even if a domestic Internet company sees the business opportunities and wants to develop an online ticketing system, it is impossible for it to be its own opponent, because after all, it is ahead of its opponents at the product level by an era. Its products are mature and its opponents have only started to catch up from scratch, which itself maintains a large gap in product technology.

What's more, if you want to succeed, you must rely on the ecosystem. For example, your own online ticket system can rely on the complete ecosystem formed by the four major sectors of "Makino Technology-Alipay-Taobao-Cinemas", which is something that no domestic Internet company has.

Therefore, Li Mu was finally able to confirm and affirm that once his online ticketing system was launched on his own theater, all theaters would rush to cooperate with him, because it was impossible for them to unite to resist him. Once a theater in one region cooperated with him first, other theaters in the same region would be far away from him.

Li Mu has two ambitions about theaters: first, he wants to acquire and build more theaters; second, he wants theaters across the country to connect to his own online ticketing system, so he is firmly controlled by himself.

By then, the attendance rate of which theater you promote online will be increased; the attendance rate of which theater you hide online will be reduced. All theaters will be controlled by themselves at this stage, and it depends on their own expression. Every ticket they sell in their online ticket system has the right to enjoy a certain period of time, and they must take commissions according to a certain proportion to make an absolutely strong online ticket sales platform.

...

The concept of closed loop is not so obvious these days, and the film and television industry has not really broken the ice, so few film and television companies can reach theaters. However, Li Mu is a person who has been influencing the Internet thinking for many years. He pursues closed loops and ecology in everything. He can only do film and television production and hand over distribution and theaters to others. He cannot be assured that he has no theaters. For him, there is no theater chain for film and television. For him, he is like doing Taobao without Alipay, and he is basically a semi-disabled, because theater chains and Alipay are the most important links that ultimately pay money from consumers' pockets. This link cannot be held in the hands of others even if he kills him.

To put it bluntly, this mobilization meeting for opening the game organized by Ning Hao is a food, drink and fun party. In his own words, he is just a rough person and a vulgar person. He will not make too many formalistic things, so that everyone can eat, drink and have fun after coming. Tomorrow afternoon, everyone will take a plane to Yuzhou together, even if they officially embark on the filming of "Crazy Stone".

The one million budget given by Li Mu is very useful to Ning Hao. For example, he can hold such a high-end small banquet in a five-star hotel, for example, he can let everyone in the crew take a plane instead of long hard sleepers, and he didn't even book a flight that departs early in the morning to save money, but chose the most comfortable afternoon at 3:30. Everyone can sleep in tonight, and then go to the airport after lunch, and there will be no delay, and there will be no rush.

At the mobilization meeting, Li Mu, as the boss of Muye Yingxiang, gave a brief speech. He did not prepare the speech, but just held the microphone and said to everyone casually: "As we all know, behind Muye Yingxiang, there is not only Muye Technology, but also Yiting Technology. Taobao.com, these two brother companies provide unconditional support. I will concentrate all the resources that can be concentrated to promote Muye Yingxiang's film and television works, and build Muye Yingxiang into a first-class domestic film and television company. I believe that everyone will see the powerful strength contained in Muye Yingxiang at that time."

After a warm applause from the audience, Li Mu said again: "It is also a fate for everyone to be together in the same crew. "Crazy Stone" is Makino Yingxiang's first theater movie. Makino Impression will try his best to give the greatest support to this movie. Impression also hopes that everyone can do their best to make this movie well. In the future, Makino Impression will invest in shooting more big movies. I hope that after this cooperation, everyone can establish a long-term cooperative relationship with Makino Impression. Thank you, and wish "Crazy Stone" a good start."

The two simple passages did not say much ambition, but more about Li Mu's plan for the future of Makino Imaging. However, this still inspired everyone on the scene. Everyone now has a common idea: no matter what, they must try to make this movie well, because this is Makino Imaging's first big movie. The performance in this movie will determine whether they will have more opportunities to cooperate in depth with Makino Imaging in the future. Now the influence of Makino Imaging is unprecedentedly powerful, and no one wants to miss its positive impact.

Ning Hao's "Crazy Stone" started filming in July, and Teng Huatao's "The Girl We Chased Together in Those Years" has begun to prepare for the group work, and will officially start filming at the end of the month. Teng Huatao's shooting site was selected this time and all of them were placed in Ludao City, southern Fujian. After inspecting this city, he also had the same view as Li Mu: This may be the most suitable city for filming youth campus dramas in China.

On the last day of the college entrance examination, Ning Hao took his crew to Yuzhou, and Wang Xinran finally ended the two-day college entrance examination. On the night of the college entrance examination, Wang Xinran's grandparents held a banquet in the hotel, and the whole family celebrated Wang Xinran. Although Su Yuehua strongly invited Su Yingxue to go with her, Su Yingxue still refused.

In her words, this is an occasion for the Wang family to celebrate on their own, and she is not suitable for her to be present. Su Yuehua knew that she might be afraid of embarrassment and wanted her to call Li Mu together, but Su Yingxue refused. Su Yuehua had no choice but to tell her that she would tell Li Mu that she would treat Li Mu alone with her husband to dinner tomorrow night.

When Li Mu heard that Su Yingxue had put a order, he drove to pick Su Yingxue up and the two of them had a meal together.

It was already past eight o'clock in the evening when Li Mu proposed to watch a movie, but Su Yingxue did not refuse. So the two of them randomly chose a water film without any nutrition at the entrance of a cinema. There were no people in the cinema. Li Mu and Su Yingxue sat in the middle of the last row, and there were only two of them in the back three rows. Su Yingxue leaned her head gently on Li Mu's shoulder, and she was extremely relaxed.

Since Cai Zhixiao's accident, Su Yingxue has only been with Li Mu. At other times, no matter what she is doing, it is difficult to control her brain and it is difficult to get rid of the psychological shadow brought to her by that accident. She has been tutoring Wang Xinran for the past few days, and worried about her college entrance examination, so she can only bear it. Now that Wang Xinran has finally taken the college entrance examination, Su Yingxue did not breathe a sigh of relief, but was always worried about her condition after suddenly having nothing to do. Fortunately, Li Mu appeared in time.

(To be continued.)
Chapter completed!