Just as Du Wei began to become familiar with the two songs "The Next Stop Queen" and "The First Day" and actively prepared for recording in the studio, the new round of instant killing of mango-me is about to begin again.

Two OEM factories that were once coerced by several major MP3 companies were running full production capacity, so the production capacity of mango-me has been greatly improved. Therefore, in the new round of flash sale, a total of up to 500,000 units were stocked.

On the eve of the start of the flash sale, Liu Qingdong found Li Mu and told Li Mu that his concerns were insufficient in express turnover, and 500,000 machines were shipped in a centralized manner. Yanjing Post's entire EMS transportation capacity would collapse. If the EMS transportation capacity collapsed, it could only be second-rate and used ordinary packages to mail it. In this way, timeliness and safety will not be guaranteed. It will be shipped in a week, and it will be shipped in a month, which will be completely uncontrollable.

Liu Qingdong did not mention the matter of self-built logistics. Although he had been thinking about the matter of self-built logistics system in his mind, no matter what Li Mu's attitude towards this matter, it would not be able to relieve his thirst. At present, 500,000 mango-mes are just a small test. When the brand is launched in July, it may be possible to create orders of millions. Those electronic product companies are in the Shenzhen Stock Exchange, and it is estimated that the entire Shenzhen Stock Exchange's postal ems will be squeezing in one day.

Li Mu also realized that this is a huge problem. Logistics and transportation is the final link of online shopping and one of the most important links. If the logistics efficiency cannot keep up, the development speed of the entire e-commerce will be greatly affected. If it develops according to the normal routine, Taobao will start first. After the start, private capital will realize the demand for express logistics, and then let private capital build a logistics system according to market demand. In this way, it will endure at most one or two years of insufficient capacity. After two years of e-commerce development, the supporting logistics industry will keep up with the pace of e-commerce development.

But Liu Ruidong did not want to follow such passive market rules, and Li Mu did not want to.

This also made Li Mu truly realize that the matter of building a self-built logistics system can be put on the agenda. Although logistics is a heavy asset project, for the sake of the development of Taobao, it still needs to invest.

However, the most important thing at the moment is not to discuss how to prepare for self-built logistics. The most important thing is to first solve the shipping problem of 500,000 units of mango-me, as well as the shipping problem of Taobao's summer brand day in the near future.

Li Mu frowned and fell into deep thought. When he thought that 500,000 mango-mes were already lying in the warehouse in the suburbs of Beijing, he couldn't help but feel a little overwhelmed. However, he soon thought of JD.com's later generations and the characteristics of JD.com logistics.

The basic process of JD Logistics is different from Taobao. Taobao is a logistics process from a fixed seller location to a fixed buyer location. Both are not adjustable. However, JD deploys the logistics process by establishing large warehousing centers across the country. The same goods are stocked in major warehousing centers in JD.com, and each warehousing center has its own coverage area. After the user places an order, the system allocates the warehousing center nearby according to the user's geographical location. The goods are distributed from the nearby warehousing center, which on the one hand shortens the logistics distance and improves the logistics efficiency on the other hand.

Li Mu was wondering, if these 500,000 mango-mes were divided in advance, would it be possible to solve the current problem?

Thinking of this, he immediately stood up, walked to the whiteboard and drew a simple map on it with a black whiteboard pen.

He first wrote down Yanjing on the top of the whiteboard, then wrote down North China at the back of Yanjing, then wrote down Shanghai Stock Exchange in the middle of the bottom, and then the word East China was noted, and then the Yangcheng was noted, he wrote down South China; to the upper left, he wrote down Sichuan Capital, corresponding to South China, and to the upper Hanjiang City corresponds to Central China; Liaoshen corresponds to North China.

The six major cities cover six major regions. After the drawing, Li Mu told Liu Qingdong: "Send five small teams to stay in the other five cities except Yanjing, and there are three tasks:

First, rent a warehouse with a large area and excellent storage conditions. We transfer goods to the warehouses in these five cities before the flash sale begins;

Second, establish a good relationship with the local postal service, and discuss cooperation normally. In private, public relations should be made, gifts should be given, and meals should not be omitted. Open up this relationship, and we must first protect our capacity;

Third, after the flash sale starts, pack it immediately, place the order, and ship it. You can even pack the mango-me in advance according to the unit of a single unit. Once the orders within the coverage of the warehouse are released, the waybill will be issued and handed over to the ems for shipping and shipping."

Li Mu proposed the concept of a storage center for the first time. Although his storage center may be just a small warehouse less than 1,000 square meters at present, this structure is already very complete, so complete that it surprised Liu Qingdong!

Although he has been thinking about building self-built logistics, because he has always considered the problem based on the level 2, he has not yet thought about JD's warehousing center model in the future. Normal logistics have plans like Li Mu. However, they only planned logistics distribution centers in these cities, using the distribution center method to solve the route of goods in the logistics process. For example, if a user in Hangzhou purchases mango-me, the parcel must first be sent from Yanjing to Shanghai Stock Exchange, and then sorts out the parcels from Hangzhou to Hangzhou, and then delivers them in Hangzhou. This model is point-to-point transportation of the trunk line, and the branch line is then covered from point to surface, but the items still start from Yanjing.

Li Mu's model is a typical B2 transportation model. When a user of Hangzhou purchased a mango-me, the goods were sent directly from the warehousing center in the Shanghai Stock Exchange and went straight to Hangzhou to him. It not only diverts the logistics pressure in Yanjing, but also accelerates the timeliness of transportation turnover. Using this model to sell mango-me is simply the most appropriate!

Liu Qingdong felt that he would be shocked by Li Mu every time. His thinking mode was ahead of his own era, so he could not catch up with him. For example, what Li Mu said last time that if he built his own logistics, he must take over the airline's belly cargo warehouse resources. Later, Liu Qingdong studied it specifically and found that what Li Mu said was really important! Now no logistics company can afford to buy aircraft or its own cargo planes. If he wants to pursue timeliness, he must use the airline's help. The airline's belly cargo warehouse is an additional industry for civil aviation transportation. The resources are limited. If the logistics industry spring comes, these high-end resources will definitely be robbed. If it is monopolized in advance, there are not too many wonderful things.

Establishing six warehouses in six major cities is not good, and the labor cost is not high, but it can greatly solve the problem of Taobao delivery in the future. Mango-me is now running full production capacity, with a annual production capacity of more than 10 million units. Moreover, the price advantage is so great that mango-me doesn't have to worry about sales. It is worth investing in these six warehouses for these tens of millions of units. What's more, Taobao Brand Day activities will begin in the future. Taobao can also use its own scattered warehouses to help electronic product companies concentrated in the Shenzhen Stock Exchange to reduce the delivery pressure, so overall, the future uses will be very large.

Liu Qingdong, who figured out this, could no longer hold back. He wanted to start doing this immediately. Li Mu said to him: "Zhaiqi Express seems to be quite large at present, and it is considered a relatively strong private express company. You can find someone to talk about it, sign a strategic cooperation agreement, etc. You can't just rely on postal ems to solve the problem. After the situation on Taobao stabilizes, you can prepare for the establishment of your own logistics in the fourth quarter. The investment cost of own logistics is high and the strategic significance is great, so you still have to watch it yourself."

Liu Qingdong nodded repeatedly. Originally, Li Mu meant to prepare for self-built logistics next year, but now it has reached the fourth quarter ahead of schedule. Now the second quarter is about to pass in a blink of an eye. All he has left is only one quarter of time, which is really imminent.

Li Mu said: "Owned logistics is too slow and I can't find a way to succeed quickly. Otherwise, you can just buy a courier company that has become a climate and builds it on its original basis, and upgrade it will be much more convenient."

Liu Qingdong said embarrassedly: "How can we have the capital to acquire a logistics company? A logistics company will start at least tens of millions."

Taobao has not started to make a profit yet. Now the funds on the books are all paid by Li Mu and Liu Qingdong. Of course, there is no problem in maintaining operation. However, if you want to collect a express delivery company, the money on the books is not enough. If you increase the capital, then your 10% investment ratio will definitely increase as well. However, once you have to increase the capital by 40 to 50 million, it will be worth 40 to 5 million. You will not have that much money in your hands...

Li Mu saw his concern and said, "Senior brother, just talk now. You don't have to worry about the acquisition money. If you are short of funds, I can give you your part first."

Having said this, Liu Qingdong no longer worried, and immediately nodded and said, "I understand, I'll contact the homecoming first."

Li Mu said: "Let's arrange the warehousing matters in various places first. This is urgent. Next month, mango-me will ship millions of units every month, and the overall pace will be very fast."

Liu Qingdong said: "Then let's set the weight ratio of these warehouses. How to divide 500,000 units of goods?"
Chapter completed!