Nasdaq will open at 9:30 p.m. Yanjing time.

Sina stock, which closed at $16 on the last trading day, had already fallen to 145 at the opening, with a drop of 94%! When Sina executives saw this opening price, they almost didn't faint. Such a large opening decline last time was in the environment of the collapse of the Internet bubble, and now the Internet has recovered worldwide...

Because it just started launching its wireless business in April, Sina's stock price has just improved a little recently. It has risen for many days and suddenly plummeted today. It not only made Sina's senior executives unacceptable, but also stunned many small investors.

The overall market value of Sina is currently low, mainly because in the eyes of investors, its product line is still too single, and most of its businesses are on the portal network. Its historical stock price has only started after the surge in domestic wireless business. However, if you want to wait for this trend, you will have to wait until at least the second half of 2003. So Sina's stock price is currently supported by the portal network and is almost completely linked to the portal network.

One-quarter of the website's traffic is stuck, which is definitely a very important negative news for the investment market. The US stock market has high freedom and openness. Once major negative news comes out, short sellers will flock to it. In this case, it is almost certain that the opening drop of 94% is just the beginning.

All the core levels of Sina were very cold because of the market reaction. Until ten o'clock in the evening, everyone was still in the conference room without leaving. They kept watching the stock price trends and comforted investors on the phone. At this time, the stock price had fallen all the way to 139, and the 140 level was also lost. The stock price has fallen by 132%, which is a disaster.

Short sellers are still seizing the opportunity to run and enter the market. This is simply an airdrop feast. The only regret is that Sina's plate is too small, with too many monks and few meats, so they can't have a big meal.

Li Mu also paid attention to Sina's current stock price. He doesn't know much about stock trading, nor does he know the tricks of Nasdaq. However, Sina's stock price suddenly fell by 132%, which did not surprise him. Although Li Mu has not learned much about the US stock market, he has learned about the trends of some American high-tech companies and knows that Nasdaq has no 10% limit and limit. In his impression, the Twitter imitated by Sina Weibo once had a drop of up to 27% in a single day. Under special circumstances, the stock price of US stock companies plummeted by 30% in a day is not a big problem, so in Li Mu's eyes, Sina's stock price has not yet fallen to the right level.

At one o'clock in the morning, Sina's stock price had fallen to a 130 mark, down to 128, a full 20% drop.

The closing time of the Nasdaq was at 4 a.m. the next day. Li Mu did not wait to see the performance of Sina's stock price, but chose to go to bed.

At four o'clock in the morning, the Nasdaq closed, and Sina's stock price fell to $122, a drop of nearly 24%!

The decline in stock prices is almost the same as the decline in traffic!

It can be seen from this that the capital market's current valuation of Sina is almost entirely concentrated on the portal website.

The plummeting Sina's stock price has caused the stock prices of NetEase and Sohu to soar, and the rise of both websites is close to 10%. The reason is very simple. Muye Technology blocked Sina, and the traffic cut from Sina was naturally diverted to other portals, so NetEase and Sohu became the most direct beneficiaries of this incident.

Sina, NetEase, and Sohu, the three portals listed on Nasdaq, currently have no market value of more than US$100 million. The one that was most likely to hit the threshold of US$100 million was Sina, which just started its wireless business, but now Sina was beaten until before liberation and suffered heavy losses.

No one expected that Muye Technology's influence had reached this level, and the sharp plunge of Sina's stock price also made the Internet industry really seriously examine the navigation websites they had despised before. After the integration of hao123 and yy123, its influence on the domestic PC website pattern is too strong. In this way, how could its value be just a mere advertising fee brought by traffic? Its real value is that if websites in various categories want to make traffic, they have to find yy123 to spend money to buy location and traffic. Even if it is a big website, if it does not spend money, its position and weight on yy123 will be greatly affected. Isn't Sina an obvious example?

At this time, everyone realized that the yy123 they had always despised actually strangled the throat of the development of domestic PC websites and became a new ace in Muye Technology. Muye Technology has not many cards in his hand, but almost every one is ace, and the giant structure has been decided.

No company dares to underestimate Makino Technology. For them, no matter how simple Makino Technology does things without technical content in the future, they will never dare to doubt Makino Technology's innovation ability. The transformation of yy123 has made them completely aware of the terrible aspects of Makino Technology.

And the one who can understand this most now is Sina.

Li Xingping, who had returned to Guangdong Province, also realized that he had been cheated by Muye Technology.

As soon as Muye Technology got hao123, it quickly integrated and launched a blockade on Sina as quickly as possible, which shows that they had been planning this matter for a long time. They should have been coveting hao123 for a long time and did not care as they did. They just jumped into the trap that Muye Technology dug, and was threatened and tempted by Muye Technology. In the end, they sold hao123 to them at a bargain price, allowing them to completely dominate the navigation website market in one go.

However, Li Xingping sighed without any help. He did not regret it because he knew that if he did not sell hao123 to Muye Technology and used Muye Technology to do things, he would definitely crush himself to death. It was just a matter of time.

...

The next day, the anxious Sina CEO frequently asked Muye Technology for a meeting request, but Li Mu still did not respond. He didn't care how much damage Sina suffered, because he only made adjustments in his own product system from beginning to end. Even if Sina moved backers and had relationships, Li Mu was not worried because Muye Technology had Chen Ze.

Li Mu came to Taobao early in the morning to study the summer brand day activity plan with Liu Qingdong. In Liu Qingdong's office, Liu Qingdong, who is very knowledgeable about the US stock market, gave Li Mu a brief introduction to the situation of Nasdaq and also made a certain analysis of Sina's stock price. He felt that Sina's traffic was not completely controlled by Makino Technology, so Sina's stock price was not completely controlled by Makino Technology. The market would determine that Sina's stock price had bottomed out. Short sellers gained such great benefits in a single day. The stock price would definitely start to close their positions when it hits the bottom. Market speculators would seize this opportunity to seize another wave of upward trend. Therefore, the Nasdaq will open again tonight, and Sina's stock price should rebound.

Li Mu asked him how much chance of Sina's stock price rebounded. Liu Jidong expected it to be no more than 5%. Then he analyzed for Li Mu: "If Muye Technology does not lift the blocking, then the new starting point of Sina's stock price should basically be set at a 20% drop. In the future, Muye Technology will not be able to push Sina's stock price down further unless Maye Technology has new actions for Sina, such as once the yy portal is launched, Sina's stock price will definitely fall again, and most other times, Sina's stock price will temporarily escape the influence of Muye Technology."

Li Mu said: "I would have shorted Sina stocks in advance if I had known."

Liu Qingdong smiled and said, "He has a market value of only tens of millions of dollars in total, and the circulating stocks are even less expensive. Can you look down on it?"

Li Mu laughed and said, "I don't look down on you."

Liu Rongdong said: "Let's talk about the summer brand day!"

Li Mu smiled and said, "How to decide on Brand Day, please tell me your thoughts first."

Liu Qingdong nodded and said, "The general idea is based on limited-time rush purchases. I am going to set the time on July 10, the second day after the national college entrance examination ends. Do you think there is any problem at this time?"

This year is the last year for the college entrance examination in July. The provincial and municipal college entrance examination time that adopts national papers is July 7 and 8, and the local papers are July 7, 8 and 9. Starting from 2003, the college entrance examination time will be one month ahead of the overall situation and is fixed on June 7, 8 and 9.

On July 10th, both national and local papers were over. Almost all students from elementary school to university have already had summer vacation, so it is more appropriate to do a summer brand day at this time. However, the time is a little rushed. It is already late June. Event planning and preparation takes time, and warming up also takes time, so Li Mu tends to push the time back a little.

Liu Rongdong asked Li Mu: "When do you want to set?"

Li Mu said: "It will be scheduled for mid-to-late July, and the college entrance examination scores have also come out. For prospective college students in the city, their top priority may be to buy a mobile phone, and then a mobile phone promotion will be launched specifically for these fresh graduates."

Liu Qingdong nodded and said, "Then it's scheduled for July 23. The college entrance examination scores should have already come out at that time."

Li Mu said: "In the past few days, you have to hurry up and communicate with the brand party. The event details are set. After the page is completed, you must start preheating. You must first determine the products and the price of the event to participate in the brand day event. There is a little mystery when preheating. For example, a mobile phone that is now priced above 2,000 yuan, as long as the price discount is relatively strong, we can promote it to the public as 1x00 yuan. This x is an unknown number and we will not announce it for the time being. If you want to know what the price is then, please pay attention to our activities."

Liu Rongdong said: "I understand what you mean, I will determine these links as soon as possible."

Li Mu said: "Also, we can do a pre-sale. No matter what the user buys, as long as he pays a 50 yuan deposit in advance, and by the day of the event, the 50 yuan deposit can be used as 100 yuan, but if he doesn't buy it at that time, the 50 yuan will not be refunded."

When Liu Qingdong heard this, he frowned slightly, stared at Li Mu and asked him: "How come your brain is so good... how can you think of any trick?"

Li Mu smiled and said, "When thinking divergently, we must first clarify our goals. Our goal is to increase sales as much as possible on the brand day, so we must try every means to ensure sales. The deposit is a way to increase sales. As long as the user pays the deposit, the possibility of his change of mind will be greatly reduced. At that time, you can find a way to transfer the cost to the manufacturer and then to the consumer's part. For example, the original price given by the manufacturer was 900, then we will find a way to lower the manufacturer to 880, and then raise the price to 930. The end user actually still traded at 880, but because the deposit does not refund, the transaction volume will be much higher than 900."

Liu Qingdong nodded repeatedly when he heard this: "I am really convinced of you. The longer I work with you, the more I feel that I am useless."

Li Mu smiled and said, "Don't say that, you haven't completely switched your frequency to e-commerce yet. When you fully adapt to this industry, think, do things, and look at problems from the Internet perspective, then your strength may not be worse than mine."

Liu Qingdong smiled and said, "Don't hide any good ideas about summer brands, just say them out."

Li Mu smiled and said: "There are many ways to operate, but you don't have to use them all at once."

Liu Qingdong said impatiently: "Tell me first, let me learn and learn. It will take me some time to digest your wonderful ideas."

Li Mu smiled and said, "Okay, then I'll talk about something that's under the box, but you have to grasp it yourself and don't use it all at once and let others learn it."

Liu Qingdong nodded repeatedly and urged: "Don't keep it aside."

Li Mu smiled and said: "In the future, we can do coupon activities. For example, if TCL mobile phone cooperates with us, we will give all Taobao users a coupon for 100 off for 100 yuan on TCL mobile phones. We will develop a small wallet or card coupon package for Taobao users in the background. He can directly see his coupons. In this way, think about how many people will be moved by this coupon, how many people who were not going to buy a mobile phone will have the idea of ​​buying a mobile phone because of this coupon, how many people who were going to buy a mobile phone from other brands turned to a mobile phone from TCL because of this coupon? For TCL, a mobile phone with a price of more than 1,000 yuan will have a profit of far higher than 100 yuan, not to mention that there can be left with a premium space of dozens of yuan for them to further reduce their discount costs."

Liu Qingdong's eyes lit up and said, "If you really do this, you can use it in many aspects in the future!"
Chapter completed!