Not allowing the official store to pass the review is a small trap that Li Mu had prepared long ago.

He had already made clear considerations when he was building Taobao. The two parts are free, but b2 is different. He can provide the best development environment for those online store owners and individual sellers for free. However, for these brand companies, if they want to sell things on Taobao, they can also do so, but they cannot open public and certified official flagship stores or official monopoly in any form. If they want to open an official store and get Taobao certification, they must meet Li Mu's requirements.

Liu Lingdong guessed that Li Mu was not willing to let go of the official store registration, so he wanted to provide conditions for these companies to settle in, but he was not very clear about the conditions. Li Mu had not given a clear reply. Now that there are more and more companies applying for official stores, Liu Lingdong couldn't wait.

Li Mu heard that Du Wei was busy filming until evening, so he didn't bother him and drove to Taobao to meet Liu Liangdong.

As soon as they met, Liu Qingdong told Li Mu about the current company's application for a store. After reporting on the situation, he couldn't help asking Li Mu: "When will we open the registration application for the official store?"

Li Mu said: "It is definitely a good thing for companies to enter, but the tone must be ordered with them from the beginning. Taobao is not a free sales channel for companies. If companies want to sell goods on Taobao, they must pay the platform commission."

Liu Qingdong nodded and said impatiently: "It's okay to collect commissions, but the key is how to collect you must set a standard."

Li Mu said: "What I am thinking at the moment is to divide franchise companies into three levels: a, b, and.

A-level official store must be one of the top 20 in the country in its industry. For such a company, we will give him the title of official flagship store and store it in Taobao's brand street. We will regularly give him home page advertising space and yy pop-up advertising space. He does not need to pay a deposit, he only needs to pay us a technical service fee of 50,000 yuan per year. In addition, the platform will draw 3% of the sales of the sales as channel fee for Alipay. At the same time, the platform deducts 2% of the payment channel service fee for Alipay;

B-level official stores must be companies with more than 50 physical stores or stalls offline. We also give them the title of official flagship store, but they will not be included in the brand street in the early stage. They will regularly recommend a small amount of locations. Before the store goes online, they must pay a deposit of 100,000 yuan, and they will also pay a technical service fee of 50,000 yuan per year. The platform commission will increase by one point to 4%, and Alipay will still have two points;

A level official store does not require an offline store. As long as the other party is a formal registered company, it can establish its own brand on Taobao. The basic rights and interests of such a store are the same as those of a B-level store. However, before its store goes online, it will have to pay a deposit of 150,000 yuan, and the annual technical service fee of 50,000 yuan remains unchanged. The platform commission will be increased to 5%, while Alipay will still be 2%.

Although Liu Qingdong was a little surprised by the commission ratio required by Li Mu, he could basically keep up with Li Mu's thinking rhythm. Knowing the purpose of Li Mu's different treatment of small sellers and brand companies, he said: "Is the commission ratio slightly higher based on his?"

Li Mu waved his hand and said seriously: "To be honest, the commission of 3%-5% of the platform is not high. Compared with the online sales channel we provide to them that can spread across the country, they will accept it even if it is a 10% commission. However, the commission ratio is too high, which can easily give opponents an opportunity to take advantage of it. Therefore, we tentatively set this ratio and make flexible adjustments based on the market conditions in the future."

Li Mu was very worried about Boss Ma who was far away in Hangzhou. Boss Ma was a full-blown ambitious man, and he had no doubt about this at all. Boss Ma was a top-notch player in playing products, models, capital, and relationships. Even if he intercepted his Hu a year in advance, who would know if he would give up on 2? If not, what kind of countermeasures would he come up with to deal with him? If the commission ratio of his merchant was too high, then if Boss Ma had to fight against him in the future, he would definitely choose this, just like he killed EBay back then.

However, Li Mu cannot be afraid of him and the b2 link is free. Taobao also needs a profit model. 2 has no profit point yet. The real source of profit is b2. Therefore, he has formulated a commission ratio for such a platform that can attack and retreat and defend. Boss Ma doesn't come and intervene. If he comes, Li Mu will dare to fight him to the end immediately.

Because Li Mu knows the history of Boss Ma and several products in his hands very well, he knows that Boss Ma can hide his real purpose when doing things, knows how to be white first and then black, and has always regarded him as the biggest enemy of the e-commerce industry in his heart.

Many examples can indirectly reflect Taobao's routines. The most straightforward thing is that although Taobao kills all its competitors in the name of permanently free sellers, only those who really do Taobao know that if you want to make money, the promotional cost you need to invest in Taobao every year is enough to scare people. Don't think that having a good Taobao store means a steady stream of income. After Taobao's various algorithms are constantly adjusted, sellers with higher credit must invest a considerable proportion of promotion funds, otherwise it will be easily hidden by the system algorithm.

The promotion method is not only direct advertising billed by clicks, but also the ranking of search weights. These all need to be bought by money. If a Taobao online store with an annual profit of 5 million yuan is in an industry with huge competition like clothing, the promotion expenses invested in Taobao on average will be almost the same as this number. Although many people have been advocating how powerful Taobao entrepreneurship is, how it can change life and destiny, in fact, after the earliest golden stage, anyone who wants to do Taobao has to spend money first. Many young people are preparing to do a big deal on Taobao with hundreds of thousands of dollars he has been pieced together, and finally they lose all their money.

Li Mu did not want to criticize Taobao's bidding promotion model, but used it to judge Boss Ma's style of doing things. For the sake of competition, he could give up everything on the surface, but after winning the competition, he would definitely take back everything he had given up with capital and profit.

Liu Ruidong was not aware of Li Mu's concerns. He just out of respect and trust for Li Mu, so he did not make any comments and stated: "Then I will ask someone to draw an official notice today to feed them the plan."

Liu Rongdong himself is also a heroic figure. The reason why he obeys Li Mu is because his vision and potential have not been fully activated yet.

After deciding on the official store franchise method with Li Mu, Liu Qingdong suddenly remembered something and said to Li Mu: "By the way, there is a B2B company in Hangzhou. I have been communicating with Taobao business these two days, saying that their boss wants to come to Yanjing to visit you. I wonder if you are interested?"

When Li Mu heard about Hangzhou, b2b, he asked himself in surprise: "It's not such a coincidence, right? He can come whatever he wants? But now, there is no one else in Hangzhou's b2b companies, besides Alibaba, I really don't know who else."

So Li Mu asked him: "What kind of company is that?"

Liu Qingdong said: "Ali, it's quite powerful in the b2b field, with a valuation of hundreds of millions of dollars."

Li Mu smiled: "What do their eO want to do when they meet me?"

Liu Qingdong said: "I don't know, I guess I want to talk about cooperation. They are b2b and we are 2. I personally feel that if both parties share resources, it will be very interesting. Their platform is full of small and medium-sized manufacturing companies, and the product sources are quite rich."

Li Mu said: "You can help me reject him, I won't see you."

Liu Rongdong asked curiously: "Why? Isn't it good to meet?"

Li Mu said: "I don't have time now. After finishing my work in the past two days, I will go to Hong Kong in a few days."

Liu Jingdong said: "But I really think that the other party and we are very complementary in the business line. Otherwise, you can take some time to meet and chat with each other? Anyway, the other party comes to Yanjing to see you, and you don't want you to go to Hangzhou. Just take half an afternoon to meet and have a tea and chat."

Seeing that Liu Qingdong attached great importance to this matter, Li Mu knew in his heart that Liu Qingdong must have been interested in the resources of small and medium-sized enterprises on Alibaba and wanted to find an opportunity to integrate it on Taobao, but he didn't know Boss Ma. Can Boss Ma let you integrate his resources so easily? Don't dream. If he brought a bowl of water into your house, he would definitely not give you water to drink. He must have liked the water pressing well in your yard and wanted to use this bowl of water to diversion so that it could press more water.

However, Li Mu thought again that it would be okay to meet Boss Ma at this time. Although his fooling eloquence is the top in the country, he will definitely not bewitched by him. If he can receive some content related to Alibaba's future strategy from him, he will make money. After all, he is a legend in the Internet field in his previous life. He can find a sense of accomplishment when he sees him. It is too difficult to see him in his previous life. He takes the initiative to get close to him in this life, and he should give him a chance.

After figuring this out, Li Mu said to Liu Qingdong: "Since you think it makes sense, then make an appointment, but the offer is in the middle and late, and I will meet him when I come back from Hong Kong."

Liu Qingdong said: "Then I'll ask the interface person to reply first. The specific time will be determined according to your situation when you go to Hong Kong."

Li Mu nodded slightly: "Tell them this first, but the tone should be more high-profile."

Liu Rongdong asked with a smile: "How do you want to be high-profile?"

Li Mu said: "Our company has received your request for a meeting. Given that our company's eO business is busy, we don't have time to meet with your company. The specific meeting time is waiting for our company to notify us."

Liu Qingdong was stunned for a moment and couldn't help asking, "Are you kidding?"

Li Mu said seriously: "What a joke? I'm very serious. You can't see how great the B2B platform has? The market that really makes money must be settled in the retail end, otherwise why did he, a company worth hundreds of millions of dollars, come to see me? It's not because he knew clearly in his heart that compared with B2B, b2 and 2 are the kingdom of making money in the future!"
Chapter completed!