With the development of e-commerce to this day, no platform has given too much medicine to this industry.

Today, Taobao gave the entire industry a dose of strong medicine that exceeded the industry's ability to bear, allowing executives from all e-commerce platforms to tightly cover their hearts on this originally dull night.

Before tonight, no one thought that e-commerce could be played like this.

Moreover, the highlight of Taobao tonight is not just mango-me. In addition to mango-me, there are also a large number of private stores and a large number of various products are launched simultaneously. After mango-me has shined brightly in a short period of time, the light on their bodies began to appear.

The advantages of Taobao’s model and ecosystem have gradually become prominent.

Whether it is eBay or Excellent, they do not have their own online payment channels, and all transaction funds are completed offline. EiBay is either the same city ******* or the buyer first remittances. There are often fraud incidents in this. After spending money, they do not wait for the goods, but finally complain about the situation where there is no way to complain.

However, when users start browsing any products except mango-me, they will receive a pop-up ad prompt. The content of this ad prompt was later called the best product of China E-commerce, no doubt about it.

The content of this advertisement is: "Alipay, pay with peace of mind!"

Behind the six big words is a very straightforward but very quickly and deeply rooted in people's hearts: "From now on, Alipay promises users across the country: If you dare to pay for it online, I dare to pay!"

Next line: "When shopping online, pay to Alipay first, receive the goods, and then pay to the seller after confirming that it is correct. Safe and don't worry!"

Unlike sales mango-me, mango-me has Yiting.com and yy platforms. No one is worried about its integrity, but for other third-party sellers, it is completely different. Users lack trust in them. Online shopping, which is incapable of ******, will be difficult to get the opportunity to develop rapidly without a trust foundation.

Now it’s different. Alipay has transformed from an online payment channel to an online transaction guarantee medium. If users like anything, they can pay and buy it. However, the seller cannot get the payment as soon as possible. He needs to ship the goods to the user first, and after the user receives the goods, checks and confirms it correctly, the user will confirm it to Alipay, and finally Alipay will pay to the seller.

In this way, the seller is subject to the most direct constraints. As long as you dare to play tricks, you will not get the money!

Alipay first completely eliminates the possibility of e-commerce fraud from the fundamental source; secondly, it greatly restricts the possibility of sellers using inferior products as a good one. As long as the buyer has basic identification capabilities, he can initiate a refund to the seller at any time, so that the seller can't get the money at all.

This product is extremely in line with the current national conditions of China and caters to the user's psychology to a great extent. From this moment, online shopping has changed from an adventurous new thing to a consumer behavior with sufficient protection.

With Alipay as a guarantee, many users began to bless the shops of various sellers on Taobao with confidence and boldness. When they encounter something they are interested in, they will really try to communicate and consult and purchase.

yy provides Taobao with 100% off-the-scene instant messaging support. Users can directly initiate temporary conversations with sellers on their yy, consult any questions they have, and even add sellers as friends. In order to fully cater to users' needs, yy has specially derived two new friend modes in the latest version of yy, one is called "game friends" and the other is called "Taobao friends".

If the user meets a friend in the yy game hall and wants to add the other party as a partner to play cards or other mini games in the future, he can choose to directly add the other party to a friend in the game hall. However, if the user has certain concerns, he only wants to treat the other party as a game friend, and does not want the other party to know and have permission to view his other information, such as space, post bar, photo album, etc., he can choose to add him as a "game friend". In this way, the other party cannot see any relatively private content he has, and can only add him to the "game friend" list, chat with him and have voice and video calls.

The same is true for Taobao friends. The buyer and seller add friends to each other, but the buyer does not allow the other party to view their private information, so he can add the other party as a "Taobao friend".

After users consult with yy, they can purchase immediately. As long as they pay to Alipay, the seller must deliver the goods through express within 48 hours. Otherwise, every time the order is delayed, they will be deducted accordingly on the delivery speed index. If the index is deducted, it will also affect their store and product ranking weight.

yy, Alipay is fully embedded in Taobao, allowing Internet people to truly appreciate what the product ecology is and the powerful influence generated by the combination of product ecology.

Mango-me is sold out, and other products are constantly sold by users. On the first night of Taobao’s online, it has created sales that no domestic e-commerce platform can catch up in a month.

EBay originally thought that Taobao was just an emerging primary e-commerce platform. After Taobao was launched, they realized that Taobao was not a hungry baby. He was a natural soldier. Not only was he strong, but he also had weapons and protective gears obtained from Muye Technology and Alipay. As soon as he appeared, he was a fully armed super soldier, and in front of him, he was just an unarmed civilian.

Countless real economists seemed to open the door to a new world this night. They really discovered that e-commerce is a powerful sales channel that can subvert the sales of traditional goods. An MP3 brand can sell 100,000 mp3s in 15 minutes. This is because they lack production capacity and only have 100,000 units in stock. If there are 300,000 units, can they be sold out in half an hour? If there are 1 million, can they be sold out in one day?

MP3 companies can achieve such amazing sales results on Taobao. What about mobile phone companies? Can they also create such miracles on Taobao? Will one day a mobile phone manufacturer sell hundreds of thousands of mobile phones on Taobao a day? The average customer price of mobile phones is much higher than that of MP3. Even if it is 1,000 yuan, hundreds of thousands of units will have sales of hundreds of millions!

If possible, then can clothing companies, daily necessities companies, computer hardware companies?

For a time, because of his optimism about Taobao's future, the number of sellers in Taobao's backend applications has increased sharply! Among them, there are also many people who try to register flagship stores of certain brands, but those who are speculative and try to lock in brand keywords in advance have found that Taobao actually has strict manual review of sellers' applications, and any store name must pass manual review to determine. Moreover, Taobao has a clear prompt that once any brand is involved in the name, it is necessary to provide the authorization of the brand, or directly provide the brand's business certificate.

In addition to the e-commerce and real economy, we were amazed by Taobao.com. Baidu, Sina, NetEase, Yahoo and other veteran Internet companies are also extremely surprised by the birth of Taobao. The most shocking one is Boss Ma who is in Hangzhou.

He was shocked to find that the thing he was most worried about had become reality.

Someone wants to do c2c and retail e-commerce first. Not only does the other party do all the things he thought and did not expect at once, but also did very well.

Taobao, which will be launched tonight, is a standard C2C platform. However, it does not want eBay or eBay to go with the flow and develop gently. It introduced mango from the beginning to make a huge boost, so it created a huge sensation as soon as it was launched, and it even has the potential to vigorously develop b2C.

Combined with the fragmented information obtained before, Boss Ma can conclude from the current Taobao website that the mango-me, which is popular in the netizens circle, is actually Taobao's stepping stone in the field of e-commerce. This product is not to compete with mp3 brand manufacturers at all. It is to escort Taobao. Moreover, its real intention is very cruel. In order to escort Taobao, it almost overturned the entire mp3 market! To put it more cruelly, mango-me is a cold-blooded sword guard. In order to make Taobao go faster and far, he held the invincible sword in his hand and harvested the heads of mp3 companies all the way, using their blood to sacrifice the flag for Taobao!

No wonder it can sell mango-me in large quantities at such a low price. With Taobao as an e-commerce distribution channel, all its channel costs are the express delivery fee of more than 20 yuan for EMS, and the money is paid by the users themselves. As for the promotion cost, it is completely supported by Yiting.com and YY themselves, and the cost can be ignored.

In this case, the cost of a mango-me, in addition to the manufacturing cost, only tax is required, plus the costs of the logistics and warehousing links, and the costs of the two are all distributed to one mp3 due to the large quantity, which is outrageous.

Using such a vicious method to raise your own platform, this Taobao website is really ambition!

Boss Ma was now angry at his home. His partners had long been accustomed to meetings in his apartment. Now everyone gathered in his apartment and saw him almost losing his mind to accuse Taobao. However, no one knew that the middle-aged man in front of him, who was not very good-looking, would almost have half of China's physical retail economy in the future. Of course, the impact of this was good and bad, so the specific merits and demerits could not be evaluated.

Boss Ma said: "Taobao's approach is simply a robber! It is a vampire! It is a public enemy of the entire real economy! If you continue to let it go, it will continue to strengthen itself by destroying one industry after another!"

Boss Ma also said: "Our small businesses on Alibaba will also be impacted by it in the future. If it develops to a certain scale, it will be enough to transform the small businesses on our platform into small retail sellers on its platform! In the end, it will greatly weaken the influence of our platform!"

Boss Ma has always had his own ideas about this. In his previous life, he wanted to transform a small company on Alibaba into a small seller on Taobao, helping b on b2b to convert the former c on c2c. However, all his ideas have been done by Taobao.com, which made him feel extremely desperate at this moment.

(To be continued.)
Chapter completed!