The concept of "anti-addiction" is a concept that the government requires to Internet game companies in the future. From the government's perspective, what they need to do is to prevent gamers from being overly addicted, so the concept of anti-addiction is also very accurate. However, for Li Mu, he is preparing to implement the 8+2 anti-addiction system to the outside world, but he must not directly use the three words anti-addiction. He needs to use a concept that needs to be more friendly and give players active care, so that players should know that I hope you can get enough rest and consider your health.

Therefore, Li Mu named his anti-addiction system "Health Care".

The three words "anti-addicted" were given by the government in the future. They have a strong official flavor in the literal sense and will also cause users to have a certain degree of resistance. However, if it is called "health care", it feels like there is a difference between heaven and earth for users.

Therefore, in the future, when the anti-addiction system of yy games or Miracle Mu is activated, the push copy presented to users should be as close to the players as possible with the nature of "health care". For example: "Dear player friends, yy games remind you that you have been online for eight hours. For your health, please rest for two hours before logging in to the game. Thank you for your cooperation."

The message conveyed should be full of care and never let the user feel that it is stopping him from indulging.

According to the data of online game users, the average daily online time for players is less than five hours, and only a few users will be online for more than eight hours in a row. For these users, this caring control should not cause too much rebound.

After talking about the anti-addiction system, the meeting refocused the data. On the first day of the platform's launch, more than 5 million yy accounts were generated to register. This data is also very gratifying, proving that the yy game hall is not just an accessory of yy, but can feed back to yy to a certain extent.

Someone inside Makino Technology suggested: "Can we refer to the previous Tengxun, temporarily stop opening free registration, open voice phone calls, let users register a yy account on the phone, cooperate with a telecom company, charge an information fee of about two yuan per call, which is also a generous income."

Li Mu rejected this suggestion without hesitation, and scolded the supervisor who made the suggestion in front of everyone for lack of vision and formulated a core principle for the subsequent development of Muye Technology: any product and core basic services of Muye Technology must not charge users a penny. If you want to make money, you can only use paid value-added services. All ideas that violate this core concept will not be supported by the company.

This is the future development direction of the Internet. If Li Mu wants to win, he must realize this in advance than everyone else. This is the case with Muye Technology, and this is even more so in Taobao in the future. Alipay is the same. Taobao will never directly charge any buyer or seller for service fees. This will be the foundation of Taobao's foothold. Alipay, in addition to charging merchants, will not charge an extra fee for any ordinary user or any Taobao store owner. This is also the foundation of Alipay's popularity.

However, Li Mu was not killed by a stick. He said inspiringly: "Free core service is our basic principle, so I will not agree to the self-destructive matter of charging for registration. However, you can think divergently and start from other value-added services. For example, registering a normal number does not cost money, but it is just a random number assigned. If the user wants a special number, he has to pay a certain fee to get it. This is OK, giving users enough choice between paying or not paying."

Everyone's eyes lit up, and the operation staff blurted out: "What do you mean is that we can open the registration of self-selected numbers for a fee? Then how should the pricing be more appropriate?"

Li Mu smiled and said, "Don't set prices, don't say how much a number will cost, so users will still be resistant. They can use the service fee method. For example, our system does not release three consecutive numbers, four consecutive numbers or even better numbers; they do not place birthday numbers starting with 19 and mobile phone numbers starting with 13. If users want this number, they must use it at a certain service fee. We will give this paid number a definition, such as a good number. If users choose different good numbers, they need to pay different prices every month, such as 10 yuan quotient, 15 yuan quotient, 20 yuan quotient, etc.."

“Does this fee be paid for the whole time?”

Li Mu nodded and said with a firm look on his face: "Yes, as long as you choose, you have to keep paying. We must write down the service fee clearly. If the user cannot accept it, register a random free number directly. If he can accept it, he will choose freely. However, we cannot charge the user's service fee for every good number. We will give membership services as an outsider, and give them a "good number" label so that his friends know that he is using good numbers to satisfy the user's vanity to the greatest extent."

After a pause, looking at a group of dumbfounded people, Li Mu said again: "Also, you must make clear grades of good numbers. The better the number, the higher the price. If it is a very good number, don't release it for the time being, keep it first, and wait for the price to be sold."

A group of people looked at Li Mu in amazement. Although everyone knew that this boss was not only a product maniac, but also an operation genius, he did not expect that his grasp of operations could go deep into such a detailed link. The concept of "good number" is very good. It seems that it doesn't cost much, but after a user chooses a good number, he will contribute at least 120 yuan to the company every year. If there are hundreds of thousands of users with good number, then the income will be tens of millions of dollars this year!

Now the inertial thinking between users and profits is: for paid products, users = income, and now these online games that require recharge point cards are all in this mode; for non-paid products, users = traffic, traffic = advertising fee income, and it can be seen from the various small advertisements on major websites that most websites can only use this most primitive method to obtain profits. However, for Li Mu, users = resources, resources = all value-added development, and converting users into sustainable development resources must be provided to users for free, and letting users develop viscosity into services that are urgently needed. Based on this free core service, we can continuously utilize other products and develop additional value on users.

Therefore, Li Mu dares to say now that yy is permanently free to register, not just yy. When he enters the mobile Internet era in the future, his mobile Internet communication products will definitely be free at that time.

This is also the success of Tengxun's previous life. Tengxun's QQ, WeChat and all online games are free. Not to mention, Tengxun's games are free, but their revenue ranks first among global game companies, which shows that they have already figured out this route and have always been well aware of this.

...

The yy National Landlord Competition is still hot, and there are more and more new mobile phone winners. The five team members left Yanjing early in the morning of the third day of the launch. They set out from Yanjing and distributed prizes to the winning users. Every time they sent one, the staff would hand over the phone to the user and take a photo with the other party. Before going to the next city, the accompanying photographers used the Internet to pass the photos back to the company, and then the operators announced it.

The official Tieba also began to promote these photos of awards. This move doubled the user's sense of trust and also increased the popularity of the competition to a higher level.

There are many people leaving messages below every award presentation post, either envying, congratulating, or praise. In short, the atmosphere is positive.

On the same day, the "Health Care" function of yy game hall was launched and received great praise. "Miracle Mu" followed closely behind. On the second day after the "Health Care" was launched in yy game hall, it also launched its own "Health Care" system.

Although many users have not personally witnessed the prompt of "Health Care", users who received the prompt put the screenshots in the post bar for discussion. Most of the netizens who were suspended from logging in by "Health Care" were not resistant. Instead, they appreciated the humanistic operation method of Muye Technology. Many people felt warm when they saw this "Health Care" prompt after eight hours of continuous gaming. They discovered Muye Technology's mental attitude from the lines of "Health Care". Not to mention anything else, at least they are really attentive in treating users.

This time, CCTV, which has never reported Makino Technology, and official media such as Minbao also praised Makino Technology's approach. They mentioned in the report that Makino Technology can remind users to pay attention to their health while making games and persuade users to rest. This is the first among domestic Internet companies. This approach not only represents Makino Technology's concern for users, but also represents the strong sense of social responsibility that Makino Technology has as an Internet company.

What official media likes the most is that they have correct views. On weekdays, they criticize the bad atmosphere of the Internet every now and then, and blame many bad social phenomena on the inducement of users by the Internet, especially online games. In the eyes of official media, they are the culprits that poison the younger generation. However, the "health care" system of Makino Technology yy game hall made them publicly praise a company involved in online games for the first time.

When many companies in the same industry saw Makino Technology's move and saw the official media praise Makino Technology, they secretly scolded Makino Technology. The anti-addiction system called "Health Care" that Makino Technology took the initiative to create not only received good reviews from users, but also made great mistakes in the eyes of official media. After being promoted by the official media, it was simply a big advertisement for free.

The official media praised Makino Technology, and its purpose was also clear: reminding other game companies to follow suit.

As a result, major game companies gritted their teeth and cursed, and actively developed their own "health care"... (To be continued.)
Chapter completed!