The first thousand seven hundred and seventy-four chapters fell into the quagmire
Lu Yunhao was so devastated by Li Mu.
He himself was one of the users who received a pop-up prompt. When he saw Li Mu adding more pounds to the discount, he jumped up and cursed.
"What does Li Mu mean? What does this mean? Is he shameless? Do you want money? With such a huge discount, how much will he have to pay in a day!"
Lu Yunhao thought that the aura of the world on his body was quite blind, but unexpectedly, in front of Li Mu, his trick was so hard that he could not get up.
He really couldn't understand Li Mu's siege and blocking. It was like playing Goji. He made a piece by himself. Li Mu wanted to make ten pieces. Not to mention letting him connect to five pieces, even if he had the chance to connect to two pieces, Li Mu would not give him the chance to join him.
He had previously felt that he had avoided the main battlefield of Ele.me and ran from Yanjing to Shanghai Stock Exchange to develop, but he did not expect that Li Mu immediately chased him and set up heavy troops to fight him.
Now, Li Mu has obviously had a life-and-death attitude.
Lu Yunhao's beef takeaway has been prepared for so long, just to accumulate tens of thousands, hundreds of thousands or even millions of users. However, now, even hundreds of users are not guaranteed in a day.
The new materials that everyone made all night last night were scrapped by Li Mu before they could come in handy today.
Zheng Chao answered a call and then reported to him: "Mr. Lu, Li Mu only seems to have popped up the new offer just now for users within our coverage."
"What's the meaning?"
Zheng Chao said: "In other words, he doesn't need to lower the price for all Shanghai users, just lower the price for the users we cover."
Only then did Lu Yunhao realize that Li Mu could still achieve such accurate pop-ups.
He said desperately: "Will we be done if this happens? As long as we give discounts, Li Mu will give more than us, and he is completely trying to beat us."
Zheng Chao said: "Now, Li Mu is just a strategy of fighting against us. We have no other way now, we can only compete with him for the price and discount."
"The key is that I can't fight him." Lu Yunhao said: "I can't give me a discount strategy of reducing 9 yuan for a purchase of over 10 yuan, right? Then wouldn't we be losing money?"
Zheng Chao said: "Mr. Lu, we don't have the chance to pay now. If the user can't come in, we can only wait and die."
Lu Yunhao understood immediately.
Yes, it seems that I will lose several dollars for one order now, but hell, there are no orders at all now, and I can’t even lose money even if I want to.
Since that's the case, what else can I care about? Continue to increase the proportion until I can lose money.
Because only when users come in, they will lose money. If they don’t lose money, it means there are no users. If a platform has no users, isn’t that a dead end?
In fact, Lu Yunhao is really not a qualified entrepreneur, at least not a qualified entrepreneur in the technology field.
First, he has not experienced a good higher education;
Secondly, he has not experienced enough professional influence;
Again, he himself has no logic for the Internet or technology entrepreneurship at all.
In addition to fooling, sentiment and ingenuity, he also has wishful thinking.
He felt that by developing the "notepad" function in a mobile phone to the extreme, and everyone applauded, the mobile phone could be sold many units and even became popular all over the Internet.
However, people who truly understand hardware, software, and manufacturing know very well that whether a mobile phone can sell well is the key to hardware, software, design, technology and price.
Do you really think that if you can sell Mercedes-Benz by hand sewing a steering wheel with crocodile leather and putting it on a Xiali?
How is it possible? Are you crazy or the people who buy cars crazy?
If a person like this does not change his thinking mode and does not calm down to truly accumulate useful knowledge, no matter what technological products he makes, he will not succeed.
However, such people also have their own place to use their own skills. If they give up on entrepreneurship in technology and do micro-business, they should still be able to achieve some results.
Now, Lu Yunhao didn't realize that he was being pulled into a bottomless quagmire by Li Mu. Moreover, until now, he was not really falling in. Li Mu was still waiting for him to continue to sink deeper and deeper.
Lu Yunhao is just thinking now that I need users and I need to pay off the money. Only in this way can I truly gain a foothold.
So he immediately further adjusted his subsidy strategy and continued to increase subsidies and cash back.
Now, if a new user registers on his platform and then buys a takeaway order of ten yuan, he can only spend two yuan through subsidies and cashbacks.
When Lu Yunhao's team sent out the updated promotional materials the next day, Li Mu no longer used the previous routine, and reduced it even lower than him. Instead, he directly called the person in charge of Ele.me and told him that from now on, within the coverage of Lu Yunhao's beef takeaway, we will be one yuan more expensive than him.
The people below were a little worried and said: "Mr. Li, didn't you want to suppress it completely before? If we stop now, Lu Yunhao's user base will definitely usher in a breakthrough..."
Li Mu said: "Firepower suppression is very good, but the opponent cannot be suppressed and cannot shoot a single shot. I am waiting for a price that Lu Yunhao loses even more. Now this price has been waiting, so let Lu Yunhao fire two shots too."
If Li Mu keeps the same with Lu Yunhao when he loses three yuan per order, it will not hurt enough for Lu Yunhao.
Now, one order has subsidies and costs, and it will cost at least ten yuan, which is enough for Lu Yunhao to feel pain.
In this case, Lu Yunhao's company account is like a broken rice bag, and the rice is flowing out, it depends on how long his little money can last.
If Lu Yunhao can't hold on anymore and wants to reduce the subsidies, then the user will be like a flash in the pan to him, and will immediately surge back to Ele.me.
If he has to hold on, it depends on how patient the capital behind him is.
Li Mu can lose millions or even tens of millions in China Overseas a day. If the people on Wall Street behind him can also afford to lose, then everyone will lose together.
Anyway, my money in the end subsidizes domestic users, and American money also subsidizes domestic users.
If Li Mu finally lost 200 million yuan, the 200 million yuan was made away by domestic hotels, riders, electric vehicle factories, and also earned away by ordinary people who ordered food in China.
Similarly, if the big guys on Wall Street in the United States also lost 200 million in China, the money would still be in the pockets of domestic hotels, riders and users.
So from this point of view, it is the people on Wall Street who are losing. As long as they are willing to lose, Li Mu is willing to lose, and he admits that he has lost 10 billion yuan.
The key is that he knew in his heart that those big guys on Wall Street would burn up the incense if they dared to lose one billion yuan. Such things that were deeply trapped in the quagmire of war were actually what they feared the most.
On that day, Lu Yunhao finally became proud.
Since the discount is indeed very strong and it is one dollar cheaper than Ele.me, its number of users has increased greatly.
The users quickly exceeded 1,000, 50 million, and 10,000.
Then some users order a lot of orders a day, and it is estimated that one person orders all the meals for the family. The more they order, the more they save, the more they will lose.
The user who is the best at making money gets more than 100 yuan in subsidies from Niu Takeaway in one day.
With the company's operations, rider team, and various subsidies, the beef takeaway will lose nearly one million a day. Lu Yunhao didn't feel uncomfortable, but instead felt that I finally vented anger.
Aren’t you, Li Mu, blocking me in various ways? Now, aren’t you still let me break through?
At this time, Lu Yunhao was not happy for long, and a big trouble came.
Not enough riders.
The shipping capacity has reached a bottleneck.
The promised delivery was made in half an hour, but now the rider has so many orders, and he can't deliver so many orders even if he fights his life.
At the same time, the system is still accepting orders.
The average delivery time for each order suddenly increased from the promised half an hour to the actual one.
In more than an hour, the delivery time is gradually lengthening.
Users made various calls to complain, but soon even the customer service phone number could not be called in because they had only five customer service...
The customer had no choice but to wait for more than an hour. Who allowed him to take advantage of it? The two of them had a order of two servings of rice, which cost only two dollars in total. What other bicycles do they need?
It is not easy for a rider to takeaway. The battery life of electric cars is very poor and the orders are too scary. Now that I can’t run a dozen orders, I have to change the battery as soon as possible. I’m so worried.
Mobile battery swap stations are not available either.
It takes more than eight hours for them to fill a lead-acid battery, but it takes less than one hour for them to run away.
The lead-acid battery does not have any fast charging technology, so it can only be plugged in and waited slowly and charged slowly, so by the evening, half of the riders are out of power and can be replaced.
If there is no power to replace, it means that the order delivery is completely paralyzed.
It's cold now.
During the peak dinner period, more than half of the electric bikes were stuck, and the riders could no longer run away and did not dare to take orders, but the system was still sending orders to the restaurant automatically.
The restaurant doesn’t care whether the rider delivers it or not. Just click to accept the order immediately, and then make the things and wait for the rider to pick it up.
For users who are fetching food with Niu Takeaway, they can accept a meal that can last for an hour and a half before they can eat it, but they cannot accept the result of not being able to eat it.
Lu Yunhao was so sad that he was bald. He had made great calculations, but he didn't count this.
When I couldn’t receive an order before, my capacity was extremely redundant. I couldn’t take an order a person a day on average.
Now when you can receive orders, your transportation capacity is overdrawn all of a sudden. The effort of a meal is to make 10,000 or 20,000 orders, and 300 to 400 people, 10,000 or 20,000 orders per person, and more than 100 orders per person, and they are all concentrated in this hour period, so it is impossible for people to be exhausted to death.
What's more, more than half of the cars are stuck...
Lu Yunhao was so anxious that he was sweating profusely in the office, and repeatedly walked and shook his hands: "Oh, how could he forget this..."
At this time, Zheng Chao ran and said, "Mr. Lu, Ele.me has suspended subsidies now!"
Chapter completed!