Li Mu's attitude made Bill Ford feel uncomfortable.

On the one hand, Li Mu's attitude is really too arrogant. As soon as he opens his mouth, he just wants to play with the three brands in his hands, and he also claims that he is the only possible buyer;

On the other hand, this kind of negotiation that everyone is not on the same channel makes him unable to find his entry point.

If any car company wants to acquire these three brands, then everyone will follow the normal routine and take out all the information they should take, take out the assets, patents, and employee placement plans, and everyone will break them apart and straighten them out a little bit.

But Li Mu didn't play this game, and he didn't understand the specific situation of these three brands at this stage, and he didn't want to know. He just told Bill Ford that I want this thing, five billion dollars, and I won't give it to you. If you don't sell it, you should consider it yourself, or turn to see other car companies, who can afford it or who is willing to buy it.

Li Mu's arrangement is indeed very detrimental. He did not put himself in a position that was equal to Bill Ford, but placed Bill Ford at one level or even multiple levels lower than him, giving Bill Ford a strong sense of oppression and a sense of helplessness that seemed to be unselectable.

The atmosphere at the negotiating table was awkward. After nearly two minutes of silence, Bill Ford spoke: "Mr. Li, since it is a negotiation, I think we should unfold it from a more professional perspective and more specific details. As for the price issue, we can temporarily put our intended price aside. After discussing the details, we will negotiate the price."

Little Bill Ford felt that he had been taken too far by Li Mu. Now it was time to pull Li Mu back to his frequency.

It's like a battle between a lion and a shark. Little Billford is a lion, and Li Mu is a shark.

Little Billford was dragged into the sea by Li Mu before, and he could not use any skills and could only let the shark bite and swallow it. However, if he arrived on land, the shark's strength would be greatly affected.

It's like two people from different fields sitting together chatting and debating. If the topic is in one of the areas that one is good at, the other person will be unable to argue.

Li Mu was too lazy to talk to him about cars. It was meaningless to talk about cars, because he only had a slight understanding of the basic principles of the engine. He couldn't tell the difference between how the turbocharger increased, and he couldn't understand how the gearbox changed even more. He only knew that it was multiple different gear ratios, but he was also distorted with the specific mechanical structure. The only transmission system that knew all the principles was the transmission of the bicycle.

To talk to him about these details is not only meaningless, but it also puts myself in a passive state.

So, Li Mu waved his hand and said, "Mr. Ford, as I am now, I can no longer discuss more detailed things with what I am doing now. I have to take into account too many things, so I can only look at the problem from a macro level. If you want to talk about details, after I leave, you can chat slowly with my colleagues in charge of details in my team."

Bill Ford felt another heartbreaking critical strike.

In Li Mu's eyes, a $5 billion deal is just a drizzle, and he still has to talk to him about the details of the drizzle. Isn't this uncomfortable?

There is no way, the guilty little Bill Ford could only take a step back and said: "That's okay to talk about the macro. From a macro perspective, the world's automobile market will definitely have huge development, especially the Huaxia automobile market. All our peers in the industry believe that Huaxia will become a huge market in the near future. From this perspective alone, the potential of these three brands in the future is also limitless."

"Is that?" Li Mu smiled slightly and said, "I have read some data reports of the China Automobile Industry before coming. In the past six months, the China Automobile Industry has been relatively sluggish overall. Sales decline is the key, and the sales of imported cars have declined even more. You Jaguar Land Rover and Volvo. In total, the sales volume of one year may not be as high as Honda Accord or Volkswagen Santana, right?"

Bill Ford's face was a little uneasy and said, "We can't compare with Volkswagen or Honda, this is inevitable."

Li Mu nodded and said, "So you tell me that the market will grow in the future, so these three brands will definitely have development potential. I think you are very irresponsible."

As he said that, Li Mu paused and said: "The automobile industry has been developing since before World War II to the present. However, the industry is developing, which does not mean that all companies in the industry can rise up. Look at how many car brands have been destroyed over the years? Haven't they enjoyed the benefits of industry growth? Of course not, industry growth is evenly affected by rain and dew, but the key is that your own conditions are too poor. Even if the industry grows, you may not be able to survive."

Bill Fort immediately argued with some disapproval: "Mr. Li, Jaguar Land Rover Volvo, these three brands have a long history. They have enough sedimentation, which is a world of difference with the car brands you mentioned that have disappeared and closed down."

Li Mu smiled and said, "Let's say that, Jaguar Land Rover Volvo, these three brands are not suitable for the Chinese market at all. If you can't even see this, then you really lack sufficient understanding of the Chinese automobile market."

Bill Ford Jr. said dissatisfiedly: "Mr. Li, we have been studying the Chinese market for many years, and after very professional research and research, I believe that in my understanding of the Chinese market, I will at least not be worse than you."

Li Mu waved his hand and said, "Since you are so confident, I will tell you the reason."

After saying that, Li Mu stretched out a finger: "Let's talk about Jaguar first, it is positioned as a luxury car. The models are generally larger, heavier, more expensive, and have relatively high fuel consumption. This kind of car has no market in China, not to mention that Jaguar itself has no brand awareness in China. And I tell you, half of the sales of luxury cars in China are on Audi. Audi's cars are mainly for official purposes, and the remaining 50% are ordinary civilian markets, but there are Mercedes-Benz and BMWs here. What is Jaguar? Who would buy it?"

Bill Ford looked embarrassed.

In recent years, Jaguar has indeed been ignored in China, and is placed with Audi A6, and its sales volume is less than a fraction of the A6.

Li Mu then stretched out two fingers and said, "Land Rover, my god, I'm too lazy to evaluate this brand. The car is huge, heavy, expensive, has a huge fuel consumption, is ugly in appearance and has a very high failure rate. The Chinese market itself does not have room to consume such luxury off-road vehicles. The main models of off-road vehicles are more stable, more practical and cheaper Toyota and Mitsubishi. If Land Rover doesn't change its path, let alone cannot sell it in China, it will slowly cannot sell it anywhere."

As he said that, Li Mu said seriously: "Don't be dissatisfied with what I said. The only one in the world who recognizes Land Rover is the UK, and only the UK, but the UK can only sell several Land Rover cars in a year? If this car is sold well in the UK, then a British local enterprise can't continue to sell it to you?"

Little Billford was a little angry and wanted to refute it, but he didn't know where to start.

What Li Mu is talking about is actually nonsense.

The Land Rover bird car will be sought after by Chinese tycoons in a few years, so what he said is a lie.

However, Land Rover is indeed unable to sell at this stage, so from the result-oriented perspective, Bill Ford is speechless even if it is not good.

Li Mu continued to say mercilessly: "Also, you know that bird cars like Land Rover have huge displacements. Such a large displacement is fine in the United States, because the oil price in the United States is cheap, and Americans also prefer large displacement cars, but the key is that Americans don't like Land Rover! Cars of the same level include Chevrolet, Cadillac, GM and Lincoln. Why do you want to buy a expensive, ugly and prone to failure? You are the local snake in the American automobile industry. How many Land Rover sells in the United States in a year? You should know in your mind, right?"

"Also, you should know what the situation in Europe is. How strong is Europeans' environmental awareness? If you fart, you are afraid of adding burden to the earth. If anyone drives a Land Rover, you won't know how many people will be beaten in a day. In the eyes of Europeans, the Fiat 500 is the best car, economical and environmentally friendly. So, I can be sure that Land Rover will become more and more pessimistic in the European market in the future. Maybe one day, which private environmental protection organization will jump out and shout slogans: give me the blue sky and reject Land Rover. What will you do then? Where will the Range Rover you built be sold?"

"Sell to Asia? I just said that the current consumption level of Chinese people is that most people can't afford this kind of car, and they don't like this style of cars. You should know what the situation in Japan and South Korea is, right? Koreans basically only buy Korean cars, and Japan is similar. However, rich Japanese people do like to buy imported cars, but they really don't like Jaguar and Land Rover. They like German cars. Although they are right-handed countries, young people like Mercedes-Benz and BMWs that drive left-handed rovers. How many Jaguar Land Rover do you see in Japan?"

"Southeast Asia? Oh my God, even Ford is probably not selling well in the consumption level there, right? What's more, Jaguar Land Rover?"

"Middle East? The weather environment in that place is so harsh. When Land Rover arrives there, you can drink a pot of after-sales service."

Little Billford looked at Li Mu in amazement, feeling extremely shocked.

What this guy seems to be saying really...

After being fooled by him, even Bill Ford felt that a bird car like Land Rover really had no future...
Chapter completed!