Ford quickly passed Davidson and gave Li Mu an exact reply. In the reply, Ford made it clear that the three brands of Jaguar, Land Rover and Volvo can be considered for sale.m

As for more specific issues, Ford hopes to have an interview with Li Mu, or the two sides will send representatives to conduct a simple consultation first.

Li Mu immediately thought of sending Elon Musk to the lead first. Elon Musk is one of the top tricks that can fool people in Silicon Valley. It is definitely no problem to leave this matter to him, and it is even more effective than doing it himself.

Just so happens that Elon Musk is in the United States, and you can take the time to fly to Ford headquarters to talk to them about the first round.

So Li Mu called Elon Musk again and asked him to go to the city where Ford's headquarters was on weekends and go directly to the Ford's people next Monday morning.

On the phone, Li Mu made several requests to Elon Musk:

First, Ford must be required to transfer all assets under the three brands, including hidden assets such as patented technology;

Second, Ford must ensure that after Makino Technology acquires, 80% of the core teams of these three brands will not be allowed to leave in the next three years. Similarly, Makino Technology also guarantees that the employees of these three brands will not be lower than the level of the same industry;

Third, payment must be made in installments. Regardless of the final agreement on acquisition amount, Muye Technology will pay in five years, with 35% of the first year, 25% of the next year, 20% of the third year, and 10% of the remaining four or five years. In other words, from 2004, it will be returned to the opening of the Yanjing Olympics.

If Ford can agree to these three items, then continue to chat with them later. If he cannot agree, there is no need to continue chatting.

If it really doesn't work, you can also talk to Daimler to acquire several Chrysler brands.

After the merger of Daimler and Chrysler, it was in trouble. Chrysler had no ability to make money and had strong owes. It is said that Daimler Chrysler's current market value has not yet been merged. Daimler's own market value was high.

Daimler certainly cannot sell Mercedes-Benz to himself, but Chrysler, Jeep, and Dodge should still be fine.

As for the acquisition price, Li Mu naturally couldn't let Elon Musk decide to negotiate, and he himself couldn't make a decision immediately. The team he had Elon Musk formed was prepared for this. Such a large acquisition case would take at least one year. After the intention was reached, he could slowly touch their bottom and formulate a pricing strategy for the acquisition based on their quotations.

Elon Musk naturally obeyed the order. When he received a call from Li Mu, he immediately started preparing for the itinerary.

After handing over the negotiations with Ford to Elon Musk, Li Mu continued to focus on the panda bear.

As the panda bear became famous, Sichuan became the biggest beneficiary, with the number of tourists soaring, tourism revenue soaring, and even local housing prices skyrocketing overnight.

Back then, Zhao Lei sang the housing prices in Sichuan Province in "I Am a Singer", not to mention the global brainwashing publicity of Panda Bear.

Panda bear made this city popular all over the world overnight and became the most wanted city for tourists around the world in 2004.

Many hotel groups have also focused on Sichuan. For a time, there were more than a dozen hotel groups preparing to open branches or expand their operations in Sichuan, and other levels of tourism capital also poured into Sichuan.

Even Sichuan Airlines is actively applying for loans and government subsidies, hoping to expand the fleet as soon as possible, make full use of the Sichuan Capital base camp, and eat well during this wave of bonus period.

At present, Makino Technology's marketing team has also reached a consensus with the Sichuan Municipal Government to build the panda bear into the most important visual element in Sichuan's future.

In other words, the image of panda bears in the future will be overwhelming throughout Sichuan. When tourists come to Sichuan, they will be sure to see panda bears as soon as they open their eyes.

This also replicates the operation method of Kumamoto Prefecture back then. In Kumamoto, Kumamoto was also overwhelming. Traveling to Kumamoto Prefecture is equivalent to being in the ocean of Kumamoto.

At the same time, Makino Technology has not stopped cracking down on piracy and infringement. At present, the national market supervision departments are focusing on pirated panda bear products, so that they can basically not buy pirated products related to panda bears.

The entire Yiwu small commodity market seemed to have been cursed. It was originally all Kumamoto-bear-related products, but now it is completely gone.

From production to wholesale to retail, every link is being watched by the market supervision department, which has led to the break of the monetization chain of pirated goods.

For example, some small workshops want to take risks and continue to produce some pirated panda bears to seek illegal benefits, but it is difficult for them to find wholesalers who dare to continue to distribute pirated panda bears, and they cannot find retailers scattered all over the country;

If some intermediate wholesalers want to take risks, they will go to find their own upstream factories, and they may not dare to start production, and downstream retailers may not dare to ask for them;

If the underlying retailer wants to take risks, it will be even more troublesome. Others are slight, want to sell goods but can't get the goods at all.

Therefore, once the chains of production, wholesale and retail break, pirated goods will lose their soil for existence.

After solving the bad influence of piracy, Li Mu decided to continue to deepen the influence of panda bears.

To him, Panda Bear is a super IP, but at present, it is popular enough and the content is still lacking.

This guy is currently only having a few sets of cartoon images and two sets of live-action expressions.

In order to keep the popularity of panda bears going on, we must not only continue to promote cooperation between panda bears and top brands, but also continue to launch new cartoon images and new dynamic expressions, and even more offline promotional activities.

Li Mu knew very well that if a good IP had very short and few content, it would be a big loss.

In contrast, the operation mode of popular IPs in the West and Japan. As long as the ratings of a TV series are good enough, it can be filmed one season after another, and a comic can also be achieved for hundreds of episodes. This is the key point to strengthening IPs.

Li Mu felt that the image of a panda bear is somewhat thin because it only has image and actions, and there is no story behind it.

Since there is no story, let’s create some stories for him!

The first thing Li Mu thought of was to invest in a panda bear series cartoon first.

Just like Xi Yangyang and Bears appear, they make up a worldview, a character, and a background for the panda bears, and then string them together with a main line and countless short stories.

If it is made into a cartoon, it is not suitable to use modern as the background, because once it is integrated into the modern background, it is necessary to deal with humans, because humans are the creators of modern society.

Li Mu didn't want a cartoon animal image to intersect with modern humans, so he might as well set a worldview for it without humans and all animals.

When Li Mu thought of this, he immediately thought of "Zootopia" and "Kung Fu Panda".

The movie "Zootopia" is very new. The animal worldview inside is very large, and almost all animals you can imagine are there. The protagonist is a rabbit who dreams of becoming a policeman.

Li Mu can't remember when "Kung Fu Panda" was released, but Li Mu still remembers the plot of "Kung Fu Panda".

There is not only a panda named Abao, but also Abao's adoptive father, a duck, as well as turtles, tigers, cranes, mantis, spirit snakes, golden monkeys, rhinos, and red pandas. The structure of the animal world is not as complicated as "Zootopia Crazy", but because it incorporates the unique martial arts style of China, it also looks particularly plump.

Comparing the two, it is still the theme of "Kung Fu Panda" that is more suitable for panda bears.

Moreover, "Kung Fu Panda" itself is an ancient Chinese background and martial arts style, and Chinese elements are stronger.

In Li Mu's mind, there was probably a prototype.

This prototype is divided into two steps. The first step is to borrow the setting of "Kung Fu Panda". The background is in a small town in the mountains of China. There are various animals living in the town, one of which is called Abao.

Abao is the only panda in the town. His father is a duck who runs a noodle shop. At this time, Abao has just grown up and has the dream of becoming a master of kung fu.

The subsequent plot trends are also completely used in the routine of "Kung Fu Panda".

However, this is only the first step.

The second step is to push the story's timeline forward.

Abao in "Kung Fu Panda" started when he was just coming of age, telling how he became a master of kung fu all the way, and then telling about his special background with his tribe.

The second step is to specifically describe the story that happened in this town when Abao was a young panda. This can be set as a young route like Xiyangyang, attracting audiences through unit stories.

In this way, "Kung Fu Panda" has seized the big screen and the market for young children, teenagers and adults.

"Young Abao" seizes the small screen at home and the market for young people and teenagers.

Thinking of this, Li Mu suddenly remembered that "Kung Fu Panda" seemed to be done by DreamWorks.

Dreamworks, it's Spielberg's!

So Li Mu immediately called Spielberg.

Everyone is acquaintance. Isn’t it beautiful to ask his DreamWorks to make an animated movie for his Panda Bear, and everyone gets what they want?

The phone was connected, and Spielberg seemed a little excited when he contacted Li Mu.

After Li Mu had politely argued with him for a while, he got to the point and said, "Stephen, I'm calling because I have something to ask for your help."

Spielberg hurriedly said, "Mr. Li and me are not so polite. If you have any questions, just talk."

Li Mu said: "I recently created a cartoon image called Panda Bear. You should have heard of it?"

Spielberg smiled and said, "Of course, it's not just something I heard about, I'm personally a fan of Panda Bears."

"That's great." Li Mu said: "That's right, I want to customize a series of big movies for Panda Bears, animated movies. Your DreamWorks is a master of animated movies. Are you interested in creating a big movie about Panda Bears?"

"Panda Bear?" Spielberg said subconsciously: "We just started a new project at the end of last year, which is about panda themes. The art aspect has now begun to work on visual design."

Li Mu hurriedly asked: "What project? Is it easy to disclose?"
Chapter completed!