For Li Mu, if he wants to start the automobile industry, it is impossible to only build one Tesla.

Even if new energy vehicles are the general trend, there is still a long way to go to open up this general trend globally.

Even in China, if you want to truly achieve car sales, the ratio of new energy vehicles to fuel vehicles will be 50% higher than that in 2020, or even after 2030.

Before this, most of the automobile market would still be dominated by traditional fuel vehicles.

Moreover, what Li Mu likes to do the most is in-depth integration of resources. This integration is not about integrating Jaguar, Land Rover or Volvo into Tesla to become a more awesome Tesla, but about integrating Jaguar, Land Rover, Volvo and Tesla into a more awesome Tesla, a more awesome Jaguar, a more awesome Land Rover and a more awesome Volvo.

Take out Tesla's advantages in electric transmission, Jaguar's advantages in luxury sedans and sports cars, of course, before they are too severe to decline, take out Volvo's advantages in family passenger cars and their advantages in safe driving, and then take out the ability of Land Rover in four-wheel drive and all-terrain adaptation.

Although Volvo's product line is very complete, it has always been relatively niche. He can't sell Toyota if he is exhausted by himself. However, if Volvo matches Tesla and takes the hybrid route, he may be able to overtake the hybrid in terms of hybrid and directly surpass Toyota, the strongest hybrid at this stage.

Although hybrid vehicles and new energy vehicles were not sold in the early stage, they still had a strong influence in the social elite class. In the United States, a special sense of moral superiority is prevalent in elite gathering places like Silicon Valley.

For example, those big players from Internet companies, who have a net worth of over 100 million US dollars and live in a luxury house worth tens of millions of dollars, but they have to drive a Toyota Prius worth tens of thousands of dollars. Why? It is because they need this sense of moral superiority.

When they drive a Prius of tens of thousands of dollars, they have a strong sense of superiority of "I am protecting the earth", and then they can stand at a high place and look at ordinary people who drive ordinary fuel cars, or even large-displacement fuel cars, with a critical perspective.

That's why Toyota Prius is highly sought after in the North American elite, corporate CEO, senior executive, university professor, fund founder, almost everyone owns a Prius.

In the future, pure electric Tesla and hybrid Volvo may become the new favorites of these elites.

Immediately, Li Mu asked Davidson: "There is something I want to ask you for help. Can you help me make an appointment with Ford executives to talk to them. I am interested in the Volvo and Jaguar Land Rover in their hands. If they are interested in taking action, I can consider taking it down."

As he said that, Li Mu said again: "By the way, if you have other automotive resources, please introduce them to me."

Davidson asked in surprise: "Do you want to buy Volvo, Jaguar, and Land Rover?"

Li Mu nodded and said, "If the price is right, it's not impossible to buy them all."

Davidson said: "But these three brands are losing money now, and the losses are quite serious. IMHO, you don't have relevant experience in the automotive field now, and without a professional team to help you solve global suppliers and sales networks, it is impossible to make a profit in the short term, and it may be a huge loss in the end."

Li Mu smiled and said, "It doesn't matter. In a while, I will start the IPO-related work. Once it goes public successfully, it will raise at least tens of billions of dollars, and it will take out one tenth of them at will, which is enough to win these brands. As for the losses, it doesn't matter, just treat it as a play."

As he said that, Li Mu said again: "Maybe I will set up a rally team next year and a f1 team in two years."

Chen Ze dreamed of setting up a team, but he didn't dare to hope to do F1. He is now working on a bunch of kart drivers and training every day in the racing stadium in Shunyi. In his plan, it is already his biggest dream to be able to set up a Formula 3 team in the future.

As for cultivating a real F1 racer for China, this is basically something that Chen Ze dared not even dream of. Formula One racers have extremely strict requirements. Most of them have been trained in a systematic way since they were young. From the age of five or six to the kart, they have been constantly burning money and burning money. They have been 20 years old. Not only do they have to have enough money to burn, but they also have enough talent, otherwise they will not be able to survive.

Cultivating F1 racers is to some extent more difficult than cultivating a first-line player. At least football is not a money-burning sport. If you have enough talent, it is enough to have a football.

There are so many young men in Brazil who play football in a rough street, and many of them end up becoming first-tier players or even top players in the world, but I have never heard of anyone who can pedal the front-wheel drive tricycle in a slum and become an F1 racer.

Therefore, Li Mu's idea is different from Chen Ze.

Chen Ze wanted to train a Chinese F1 driver, and Li Mu wanted to build a Chinese F1 team.

For example, I bought Volvo, Jaguar, and Land Rover this year, and then went to China to build a new brand. The new brand is very simple. Just integrate the technologies of these three brands together. It doesn’t matter if the domestic team is not integrated well. Isn’t it important to spend a lot of money to dig out the top teams, Germans, Japanese, Swedes, and Italians? Isn’t it just money? Makino Technology has money.

When the new brand is built, you will directly spend money to build a team. Whether it is rally, British RV races, or Formulas, as long as you can get it, you will spend money to do it.

First, spend money to buy ready-made from the chassis and engine suppliers of Formula 3, build up the Formula 3 fleet, and then spend money to Europe to buy top F1 technology and team talents, and hire overseas drivers. It doesn’t matter if the entire team even has foreigners, even the drivers and logistics, because its headquarters is in China, and the fleet and brand belong to China.

Only in this way can we introduce the true essence of this sport into China and make the Chinese people realize that we have this thing ourselves, and it is in our own home. This is much better than cultivating one or two talents and sending them overseas.

In other words, if there is a football league with a high enough level in China, it is better to send domestic players to the five major leagues than to place them in domestic leagues, because the improvement of the overall environment is always much stronger than the improvement of individuals.

If China really trains an F1 racer and there is no team in China, the racer can only compete in F1 in teams of other countries in other countries. If the technical strength is not absolutely outstanding and the tail of the crane is always weak, it will be difficult to arouse the true enthusiasm of the domestic people for this sport.

However, if a fleet is introduced into China, it is equivalent to moving a complete system. It doesn’t matter if you don’t know how to do it yourself. Spend money to invite foreigners to do it first. As long as this system is moved in, one day, it will be able to cultivate Chinese drivers and Chinese engineer teams. By that time, the entire domestic automobile industry will be improved.

Once the system is available and the overall strength is improved, good drivers will inevitably be discovered and cultivated one after another.

Davidson was a little confused about Li Mu's interest.

If it is a hobby, then it’s okay to build a football club. After all, football clubs don’t spend too much money, and they don’t involve any problems in the industrial chain, supply chain, and sales chain.

There is really a big difference between cars and football clubs. It seems that a car brand is very glorious, but except for the top brands that can make money, the rest are basically very hard-working.

More than half of the car brands are losing money or slightly profitable. It is normal for them to invest hundreds of millions or even billions of dollars to build such a company, and it is really normal to lose tens of millions or even hundreds of millions of dollars a year. There are also billions of dollars in the car brands, and their net profits are only hundreds of thousands of dollars in a year. Whether it is the former or the latter, for the holders, they are a hot potato and a huge asset that cannot be revived.

Ford is a standard example. During difficult times, several brands under his command were in a mess. Jaguar could lose hundreds of millions of dollars in one quarter and several million in a year.

Volvo and Land Rover are sometimes good and sometimes bad, and this is sometimes good and sometimes bad. Bad means losing hundreds of millions of dollars a year, and good means losing tens of millions a year.

Moreover, the losses of large industries are similar to those of aircraft that have lost power. The weight of hundreds of tons is falling from a height of tens of thousands of meters. It is not easy to save it.

Any automobile brand's production line can't cover a small area. The land use cost, the construction and maintenance cost of factory workshops, and the maintenance, renewal and depreciation cost of equipment are all large.

To operate a production line, there must be at least thousands of workers, and human expenditure alone is an astronomical amount;

It also requires a costly R&D team, management team, and sales team, which is no less expensive than that of production line workers;

Not only that, if you want to build a car, you have to purchase various parts from hundreds of suppliers around the world. The US dollar has grown wings and flew from factories to all over the world.

Once a huge production line is opened, it is like bundles of dollars being thrown in. What is thrown in is money, what is made is cars, which are transported to all parts of the world, and then exchanged for money to be put into the production line. This is a big cycle that spans the world.

But what should I do if the car cannot be sold? The cost is always invested, but the products produced cannot be exchanged for money, or they cannot exchange enough money. A continuous investment of 100 million US dollars per month. In addition to a bunch of inventory cars, only 50 million US dollars came back. This is the gap of 50 million US dollars. If you want to maintain the production line, you can only spend 50 million more in it.

At this time, cars cannot open up sales. Whether it is the manufacturer or dealer, there are more and more cars in stock and the capital pressure is getting greater and greater. In the end, there is no way to sell it, so you can only sell it at a lower price. Otherwise, the dealer will probably be unable to withstand it first and then withdraw from the network.

As an automobile company with a valuation of more than one billion or even billion dollars, it is almost impossible to make a comeback in the face of losses of hundreds of millions of dollars every year. However, the production line cannot be stopped. Once the production line is stopped, the dealers and workers will immediately scatter. In that case, the entire brand will be paralyzed instantly, and this automobile company with a valuation of more than one billion or even billions of dollars will immediately become worthless.

At this time, the only way for car companies that can't stand it is to find a large automobile group to sell themselves before it is over. Large automobile groups often feel that they are large in size, have wide channels, and have strong ability to make money. They think that they can bring the brand back to life, so they decide to buy it at the bottom.

But Ford was not lucky and bought the bottom several times and copied it halfway up the mountain.

However, Davis didn't know that Ford not only bought the bottom halfway up the mountain, but also cut meat at the bottom of the mountain.

Volvo, Jaguar, and Land Rover are all "bottom-buying works" by Ford. In the end, they lost a lot and had no choice but to sell them at a low price. As a result, someone else copied the real bottom.

Now, what Li Mu wants to do is copy Ford's bottom in advance.
Chapter completed!