Japan and China are very close to each other, and there are many conflicts in the history of the two countries. Li Mu himself hates the extreme bushido spirit and the act of denying history, so he has been promoting the real World War II and real history. This is why, he must make "The Last Samurai" notorious and still born.

However, in addition to his advantage of rebirth, Li Mu was able to achieve Muye Technology to this day, in addition to his objective and sober attitude towards work.

Japan's tourism market is indeed very in-depth and thorough, and is also worth learning in China. Not to mention anything else, look at Japan's natural resources, how big is their land, how many mountains, rivers, lakes and seas? Why can so few natural resources bring tourism to such an extreme level?

In Li Mu's opinion, the most important thing is that others do more carefully and attentively.

If you don’t say anything else, just take the travel additional products as an example.

In the Ueno Zoo in Tokyo, Japan, there are only a few giant pandas rented from China. However, the panda peripheral designs and products they have developed and designed, and there are dozens or hundreds of kinds, and there are cartoon images of panda elements everywhere. Even cars, buses, and hotels are everywhere, and various small commodities are everywhere. Almost all of them are well designed and well-made. Basically, all tourists who have visited giant pandas there will buy some and take them back.

However, as the only country of origin of giant pandas, Sichuan is the location of giant panda breeding bases. The quantity and quality of their giant panda surrounding goods are far less than that of Ueno Zoo.

The most depressing thing is that the peripheral products on both sides are produced in Yiwu, and even from the same factory.

What causes this gap is that on the one hand, we really don’t have the other party’s attention, and on the other hand, it may be that our design ability is indeed weaker than the other party. After all, Japan has strong anime genes. Even a police station can find someone who can draw comics to design a cute cartoon image for the police station. This is definitely weaker in China, but it doesn’t matter if it’s weaker, it can be improved!

If there is no good design team, please invite them from big cities; if the big cities are not good, just spend money to invite Japanese or European and American designers to come. Everyone is serving the money, who can’t get along with the money?

Even if you hire Japanese people to do it!

Li Mu expressed this idea, and someone asked tentatively: "Mr. Li, will we ask Japanese designers to design the image and peripheral products of China's national treasures? Will it trigger public resistance?"

After hearing this, Li Mu asked him: "Are we going to boycott it? If the Japanese took the money from Makino Technology and designed a lot of products and visual elements for the Panda Tour route on Taobao, then these products also belong to Makino Technology and China, so what's wrong with it?"

The other party said: "I'm also worried that everyone will think this is not pure enough. You also know that some people like to be serious after all."

Li Mu said: "In the 19th century, the great and diligent Chinese workers crossed the ocean to the United States and helped the United States build the Pacific Railway, but it did not change the fact that the Pacific Railway is an American railway, nor did it change the fact that the Pacific Railway made great contributions to the development and rise of the United States. If Japanese designers can design excellent cartoon images for us, these cartoon images will naturally contribute to our travel routes, our tourism image and the tourism industry. So, what we want now is good things. Don't care who made the good things. As long as the money we give, it is ours!"

As he said, Li Mu said: "In the next stage, the focus will be on opening tourism routes from first-tier cities to Chuandu, Chang'an, Jiuzhai and Huangshan. The themes are: national treasure pandas, Terracotta Warriors, Jiuzhaigou, and Huangshan. These routes must be carefully designed, not only transportation, accommodation, car use, tickets, and attractions. What is more important is how to integrate deeper service awareness and added value into it. It must make foreigners dumbfounded after coming, so that they can't forget them for a long time. After they go back, they will unconsciously give them a thumbs up when they mention this trip. Only in this way can we spread the concept of high-quality tourism destinations, make overseas tourists interested in Chinese tourism, and make the Chinese tourism industry bigger and stronger step by step. In the end, we must do a good currency to drive out bad money, squeeze out those cheating tourism industries, so that they have nowhere to hide."

Li Mu has always been saddened by the development of the domestic tourism industry.

In his opinion, the domestic tourism industry is growing wildly, and they are really similar to the Chinese Internet companies, that is: everyone thinks that China is vast and wealthy, and taking good care of the Chinese market is enough to make it last for yourself, so why bother to care about the overseas market?

Therefore, there were almost few domestic Internet companies who could actually send their products abroad in their previous lives.

The domestic tourism industry has never thought that we should work together to build the Chinese tourism market into a popular outbound tourism market. Everyone is involved in various vicious competition, so various tourism problems are emerging one after another. There are deformed products such as 1 yuan shopping groups, as well as various tricks of cheating, and even murders caused by forced shopping.

Li Mu does not have the ability to interfere in how other companies operate tourism products, but he can make his own tourism products a benchmark, and then influence users and market judgments and directions through his own influence and promotion capabilities.

Therefore, in his opinion, he must first ensure that the travel routes on Taobao are all in-depth developed boutique tourism projects. Every time a travel route is opened, it must be a boutique among the boutiques.

Li Mu himself is also very clear that he actually looks very cheap when making travel products now, and basically has zero profits. However, if domestic travel companies want to do it, they can still make cheaper than what they do and make more money.

Take Southeast Asia tourism routes for example. For the same route, the price of a normal travel company may be as low as 5,000 yuan per person, and then earn one thousand per person, but the black-hearted travel company can earn three thousand, and then earn two thousand per person.

Why are they so awesome? To put it bluntly, they are all kinds of fooling people and cheating people.

First of all, for the same route, normal travel companies provide normal flights from ordinary airlines, non-low flights, nor red-eye flights. However, the arrangements of black-hearted travel companies generally require check-in for more than one piece of luggage, and cheap airlines that do not provide free meals on the plane, the cost here is much lower.

Moreover, black-hearted travel companies like to take up time at both ends. For example, it is also four days and five nights. Normal travel companies set out in the morning or in the morning, but black-hearted travel companies set out in the evening. In this way, the first day of travel is just a plane. When you come back, normal companies usually set out in the afternoon or in the evening. Black-hearted travel companies set out in the morning, which means that the last day is just a plane, which saves a lot of costs.

In addition, black-hearted tourism companies will organize shopping in various links, such as some deceptive jade markets in Southeast Asia. As long as a tourist brings a tourist, it can take dozens or even hundreds of RMB according to the head. Then, if tourists and consumers consume, the tourism companies can get at least 20% of the commission.

A rough calculation is that if a group of 50 people enters the jade market once, the travel company can earn three or five thousand heads. Then, among these people, if one fifth of them are fooled to buy things, and the average consumption per person is 5,000 yuan, the total consumption is 50,000 yuan, and the travel company can take away ten thousand.

Just a classic tourism, the travel company earns 15,000 yuan, which is equivalent to fifty people each creating three hundred yuan in income for him.

After visiting the jade market, you also have to visit the latex product factory.

The latex product factory also gives the travel company money first according to the number of people, and then gives 20% rebate when in. Moreover, the latex product factory is better at cheating money than the jade market because tourists are not wary enough.

After entering, the tour guide or staff will tell you that the latex in Southeast Asia is purely natural products, allowing you to see how they use purely natural materials to make latex mattresses and latex pillows, and then let you try how comfortable this thing is. Finally, they will play a killer weapon and tell you that this thing is sold at a normal price of 10,000 yuan in China, and only three or four thousand yuan is bought from here.

The tourist felt that buying this is profitable, so he immediately expressed his desire to buy it. The other party immediately said that he would pay now and ship the goods to China immediately. When you get home, you will receive the goods.

Then the tourists swiped their cards to pay. After returning, they received a three-no mattress mailed from Guizhou Province. It seemed that even a thousand yuan was worth it. At this time, they had no way to complain. The tourism company had already received a commission of hundreds of yuan per person from the latex factory.

Or maybe this matter is dominated by the tourism company. In the end, the tourism company pays the local latex factory a visit fee based on the number of people, such as one hundred yuan per person, and the remaining black money was earned by the tourism company itself.

If you do something like this a few more times, let alone a group fee of 3,000 yuan can make money, a group fee of one yuan can even make money.

Moreover, similar things happen far more than just in tourist groups from China to Southeast Asia or other countries, they happen more in domestic tourist groups.

Li Mu does not want these cheap and inferior travel groups in later generations to be the leader. The best way is to take advantage of the current situation to quickly raise the benchmark, and then use his own platform influence to constantly expose the tricks of the black-hearted travel groups to improve the people's awareness of fraud prevention. Although this way, it cannot completely strangle such a bad sheep, at least it can suppress their living space infinitely.

For Li Mu, this was a protracted battle, but fortunately he had sufficient ammunition to continue to attack.

This time it is the Panda, Terracotta Warriors, Jiuzhai, Huangshan route, and next time it is the Guilin landscape, West Lake scenery, Yunnan and Guizhou scenery, and Zhangjiadi Forest Park. It insists on continuous development and one day it can cover the whole country with high-quality routes!

.m.
Chapter completed!