Since Li Mu's Gubei Water Town Project and the Film and Television Base Project have cooperated with the State-owned Assets Tourism Group, this time Li Mu will promote outbound travel in four first-tier cities in Beijing, Shanghai, Yang and Shenzhen and California. The State-owned Assets Tourism Group also attaches great importance to it. Not only did it fully participate, it also arranged three senior consultants to participate in the formulation of the previous plan of the Summit Forum.

The reason why the plan was decided before the forum started is because Li Mu's idea was to first set up some general plans for the peak forum like a travel pp custom-made free travel or a group tour, and then take these plans to the site of the peak forum, so that both parties can choose one of them, or disrupt the elements in it and piece together one again.

If the two sides completely let the chatting wildly, everyone has different situations and lacks sufficient understanding of each other, they may not be able to talk about a truly feasible routine in three or five days.

Therefore, Li Mu felt that when talking to A and B, he could not talk about A’s path nor B’s path. He had to talk about his own path and had to make both sides adapt to him. After all, he was the father who contributed money and effort to push everything behind his back.

If you want to promote cross-tourism between two groups with different cultures, different economic development conditions and different consumption concepts, the first thing you need to do is to seek common ground while reserving differences.

What are the same? They all pursue cost-effectiveness, which includes lower prices, better services, and better experience.

The price is easy to solve, Li Mu came to do underwriting for airlines and hotel groups. Not to mention that he was planning to subsidize some money in the early stage. Even if he didn't pay a penny, he could still get a wholesale price for users, and the price advantage would naturally come up;

However, Li Mu is doing online after all, but tourism is essentially an offline activity. No one can open a computer and let users "cloud travel" them. Therefore, in this part, offline companies have to cooperate with themselves and work together to serve both customers.

First of all, for users who purchase free travel services, a complete customer service mechanism must be established.

Whether Chinese people come to the United States or Americans come to China, no matter how strong the language skills are, they will definitely encounter some problems that are difficult to solve or do not know how to solve. At this time, if someone can provide them with native language services, the experience will be much better for users.

After 2010, American travel companies were particularly treacherous. They sold Asian free travel services to their own people, and then in order to save costs, they placed 24-hour telephone customer service in India. This is because India's labor costs are very low, and India itself has been colonized by the UK for many years and has a high popularity of English. Although these people have a very obvious accent in English, the actual communication problem is not very big.

This feeling is very similar to the fact that northerners listen to southerners speaking Mandarin. Although the pronunciation may not be too standard, the communication is not a big problem.

But it’s nonsense to think about it. An American came to China for a trip and encountered an emergency. He called the customer service in India...

Li Mu felt that since the free travel business was sold on Taobao and the tourism resources sold on Taobao were integrated by Muye Technology from the market, he had to be responsible to the users to the end. Therefore, he had to open a 24-hour English service hotline and a 24-hour Chinese service hotline.

It is not necessary for him to put English services in India. He wants to place customer service centers in each language in the other country, that is, put Chinese customer service centers in the United States, and then put English service centers in China.

A big reason for doing this is that he feels that when a Chinese man goes to Los Angeles, when he encounters a problem he doesn't understand, he calls back and asks a customer service work in a certain place in China. This seems to be much more reliable than putting the customer service in India.

It is better to simply recruit Chinese people from California, Chinese and English directly. They don’t need to have a high degree of education. It is enough to understand the local situation. They can even put the customer service center directly in Chinatown so that Chinese people can go to work after they leave;

As for the domestic English customer service center, it is not very feasible to hire Americans who understand the local situation. After all, China is not an immigrant country. However, it is not that difficult to hire Chinese people who speak good English.

Establish a customer service center to always deal with various problems and emergencies that users may encounter. In this way, the biggest obstacle to transnational free travel and language barriers will be solved.

In addition, tourism groups from both China and the United States must connect all their resources to the customer service center, which will make it more convenient to provide services to free travel customers directly.

For example, a Chinese couple who arrived in Los Angeles temporarily decided to book a car and then hire a tour guide. For such a request, you can directly inform the customer service. The customer service places an order for a local travel company in Los Angeles. After receiving the order, they immediately responded, which not only served the users, but also created benefits for them.

The best solution is to directly import all the resources of the Travel Group into the Taobao platform, and users can directly purchase them according to their actual needs. However, the mobile Internet has not started yet and without the support of the mobile terminal, the effect of such a platform will be greatly reduced.

The consultants of travel companies are quite acknowledging this model. In the past, it was difficult for them to make money from free travel users. However, once a platform connects them with free travel users, they have the opportunity to sell their services to free travel users.

As for group travel, this is actually the main source of income for travel companies and the first choice for most travel users.

Combined with so many scandals about travel groups I heard about in my previous life, Li Mu put forward his own requirements in this solution:

"In the future, the group tour products sold through Taobao must be subject to service supervision from Taobao and the credit scores of the travel companies that undertake group tours. Once the number of customer complaints exceeds the regulations, the travel companies will be punished or even removed from the shelves immediately."

Senior consultants of State-owned Assets Tourism Group expressed their opinions, saying: "Mr. Li, this requirement is too strict for the Tourism Group. The Tourism Group itself is the actual undertaker of the service in this cooperation. The online platform built by your company and the Tourism Group should be a cooperative relationship of sales agents. As long as the disclaimer is indicated on your company's platform, all kinds of problems arising from us and users during the service process in the future will be solved by us privately."

Li Mu waved his hand and said, "That's not OK. I want to do this business, not because I want to help you sell services and make that difference, but because I want to make high-quality outbound travel a business card. So the cooperation model between us is to provide you with users, you are responsible to me, and I am responsible to users. If the user has any dissatisfaction, I will directly hold me accountable. If I judge it is your problem, I will hold you accountable on behalf of the user."

The other party originally wanted to win more benefits and initiative for himself, but he didn't expect Li Mu to be so tough on this matter, so one of them said to Li Mu: "Mr. Li, as a consultant, we are here to help you find and solve problems, so in this business, I really think you should ensure profits to the greatest extent and minimize liability."

Speaking of this, the other party explained in detail: "You see, the tour group itself is a very complex industry, and there are many open pits and hidden grooves. The birth of a tour group product is actually no different from the birth of an insurance product. Each link needs to be calculated and the actual cost of the product is repeatedly checked, such as air tickets, hotel accommodation, ticket labor fares and risk costs, and then calculate the gray income implicitly in the product. In this way, it is difficult for the customer to reduce the problem complained to a very low level. For you, the best choice is to determine a commission ratio with us, and then post the disclaimer clause, and you can get rid of the relationship."

Li Mu said, "You must understand that now is a traffic-based society, and the core of all industries will gradually converge to the traffic center. In other words, whoever has traffic in his hands will be Party A."

As he said that, Li Mu paused and said, "For our cooperation, I am the party with traffic, and I am the party A."

"If you were a flour mill, according to the planned economy business model decades ago, you are indeed Party A, ww All sellers are asking to sell your goods, but now the times have changed. Now the times have appeared giants like Walmart. On the retail side, they are the center of traffic. If you want to sell goods here, it depends on their faces. If they say you can plead your money, you can plead your money; if you want to give your money to their consumers, you must give your money to their consumers."

"What I want to do is Walmart in the tourism field. I am not selling goods to you. I am purchasing goods from you and then selling them to my users. For me, users are the most important thing. As for whom the flour is sold, it is actually not important. As long as I have flour here, it is enough."

Li Mu said it very clearly, but it is difficult for tourism groups to understand the future business model today, but it doesn’t matter. Since they are now leading a new gameplay, these companies naturally have to follow their own rules of the game.

In later generations, more and more young people chose to buy online platforms for group travel, not only because online purchases are more convenient, but also because online platforms are easier to protect their rights. The services purchased from Ctrip, whether they are self-operated or not, can be found in Ctrip to protect their rights once there is a problem. Although Ctrip's rights protection may not be the best, it will definitely be much better than a certain travel company and a travel agency.

So this is why the customer base of offline travel agencies is becoming increasingly narrow. People who truly understand tourism and have the ability to consume tourism have spent their tourism funds online. These offline travel agencies can only fool middle-aged and elderly people everywhere and set up low-priced shopping groups. If you want to make money, this kind of shopping group travel agency must desperately hide dirt and dirt. In the end, they fall into a vicious cycle that is getting worse and worse, making themselves notorious...
Chapter completed!