Li Mu has worked hard in the domestic Internet industry for more than ten years and has a very good understanding of every large enterprise and the style of big platforms.

Needless to say, let alone the products and resources of your own platform, even the farts on your own platform are good, so you can't just let them go for others to smell. If you want to smell, you have to pay first;

Someone is building their platform into an ecosystem, saying that it is completely open, but never really open, and only opens it to enterprises or individuals under their pyramid, saying that it is supporting this, that, and small and micro enterprises all over the world. In fact, the core business model is to support these people, and at the same time, it allows them to tie them to their own big ecology, so that they cannot get rid of their own control and contribute profits to themselves steadily. This can be seen from the advertising bidding system of Taobao. If it is not an internet celebrity with its own traffic to open a store, under normal circumstances, if the owner of a Taobao store can make a net profit of one million a year, the cost of bidding advertising will most likely not be lower than this number, that is, the amount you make, the amount of money you make, and even more.

The news is basically not going to promote and open up everywhere, because they are the most powerful companies in this industry. None of them are different from the news. The news is not as good as the news. The platform they say is open, just like the owner of the cloth selling food chanting the slogan of opening a warehouse to the boss of selling food, and it is somewhat thief.

Take WeChat as an example. For % open platforms, enterprises and users within 80% of the range can use the open resources of the WeChat ecosystem at will. For example, all individuals and enterprises can operate their own public accounts for free, write their own promotional manuscripts, conduct self-dissemination, operate fans, and even monetize fans. These are within the scope of WeChat’s openness. WeChat basically does not interfere, let alone ask for a share of the pie. However, the remaining 20% ​​is a buffer zone that WeChat gives itself, and can also be understood as a room for advancement and retreat.

If the other party happens to be within 20%, WeChat will control it for its own safety or interests. For example, if the other party’s product is suspected of being illegal, WeChat will ban it; for example, if the other party is a big competitor, it will naturally not give the opponent the opportunity to leverage the force to leverage the force. The most direct manifestation is that WeChat does not allow direct sharing and uses Taobao links, which is to curb the other party’s leverage the force to leverage the force to leverage the force.

Compared with these three companies, Li Mu agrees with WeChat's relatively gentleman ecological setting.

The fully closed strategy of a certain degree is naturally the most primitive, least long-term and no room for development;

The so-called comprehensive opening up of a certain place, strong support and helping the whole world, is relatively hypocritical.

Li Mucai doesn't believe that a listed company that puts profit first and is responsible to all investors, shareholders, and shareholders. Once it comes out, it doesn't talk about profits, and it says high-end words such as "support", "openness", and "help".

It is a paradox that companies don’t say that they make money and help others. You say that they do business every day, but others are still struggling on the line of life and death, but you have a market value of hundreds of billions of dollars. Don’t say that right or wrong, but this result is a bit too black and humorous? So, in Li Mu’s opinion, if you make money, just say that you make money, don’t say that you are not interested in money, everything is to help others.

Therefore, Li Mu is willing to build his Weibo titter into a semi-open or most open ecosystem like WeChat. I can use most of the resources for free for other individuals and enterprises, but if these companies make profits on my territory, they must fully abide by my rules.

If I violate my rules, I'm sorry, I'll cut off water, electricity, food and air immediately. I'll get as far as I can;

If he did not violate my rules but touched my core interests, I'm sorry, I have to get out of here and even bear my full attack.

After all, it is to make these companies and individuals have a balance in their work. I can set up a porridge shop to let everyone eat a bite of hot porridge for free. But if anyone is still thinking about the food in my own bowl and robbing our house while eating, it means that he is ignorant. For those who are ignorant, if he still keeps him at home for free meals, it is not openness, not kindness, or stupidity.

After setting this major tone, Li Mu has basically reached the ecological openness of his entire industry in the future. Most of them are open, a small part is closed, and combined with flexible and effective large-scale regulation.

Li Mu hopes that his team can understand the core points of his ecological rules more deeply. However, there is no such thing as a certain degree, a certain level, or a certain level on the market. So he thought about it, changed his mind and said to everyone:

"Our ecological open strategy is relatively simple for ordinary users. As long as users abide by our rules, we will give them enough freedom. However, there should be a systematic evaluation standard for the company like the US government's arms sales."

"In principle, most of the weapons in the United States can be sold to other countries, and only a small number of high-end and sophisticated weapons are not sold to any country. Therefore, we regard all weapons that can be sold to other countries as open parts of our ecosystem. What we need to note here is that weapons that we can sell to other countries are not available to all countries, and different arms sales strategies must be formulated for different countries."

"For example, if we were the US government, then for our own reasons, we would definitely not sell arms to China and Russia, because they are our direct competitors; we would open supply to Britain, France, Japan, South Korea and India because we need to support them and cultivate them to fight our enemies; for the remaining countries, we would like to see people, and Iran would disobey, so we would sell weapons to their enemies. Saudi Arabia had oil, so we would use weapons to exchange them. As for those third world countries, they would give them freedom, and even give them weapons assistance, and the rest would let it go."

...

Just after Li Mu had formulated an ecological opening strategy, he felt like he had missed the entire world of Mars and began to make trouble.

They really couldn't accept their mistakes in missing the last auction opportunity, especially after seeing the huge desire to benefit, they regretted it even more.

Before this, they thought that a high premium of $26 million would become a thunder. They deliberately made Hungry take the thunder and then blew it to death. But unexpectedly, not only did the 26 million US dollar not only had a penny premium, but instead picked up a huge bargain. Hungry almost bought a high-performance car with the money of buying a bicycle.

The unwilling Mars suddenly had an idea that they wanted to take this opportunity to hype, at least they could get a share of the huge profits they longed for.

So, Mars spent money to public relations with a large number of media, asking them to write reports on their official Weibo Titter. The content of the report was the so-called "disclosure of n insider details of Li Gouzi's Weibo promotion resource auction."

In this report, all media only selected two of the ten companies participating in the auction to report, one was the desire to succeed in the final bid, and the other was Mars, who failed in the final bid.

When the auction was first announced, the names of the ten companies were hidden, so when the audience watched the bid, no one knew who offered the price. Only when the auction was finally announced was the desire to succeed. As for who the other nine companies were, the Weibo official did not mention it at all.

Now, these media have come out to set the pace, deliberately released Mars' name and Mars' introduction, and even claimed in the special report that when the auction was first auctioned, Mars, one of the top 500 in the world, was determined to win this auction, but at the critical moment, there was a problem with their bidding system, so they failed to give a higher price than Crazy and Hope in time, so that Crazy and Hope took the lead and won the final victory of the auction.

As soon as these reports came out, they were reposted artificially on Weibo Titter, and soon became popular on Weibo Titter's hot list and hot search list. This was almost the first time that Weibo Titter manipulated the list.

Such reports gave Mars a good opportunity to show off. At the same time, they blamed the missed auction on the Weibo Titter platform, and played the role of a victim who suffered losses, which suddenly gained a lot of attention. For Mars, they wanted to compete for exposure with their desires in this way. They even felt that if the handling was done well, it might even be possible to achieve better publicity at a cheaper cost.

It was early in the morning of Yanjing time when the incident happened. After receiving the information from the company's head, Li Mu was furious about the incident and immediately ordered Kong Lingyu: "Immediately ban the Mars in all aspects on Weibo Titter."

Immediately afterwards, the official Weibo Titter intervened strongly. The first thing he did was to block the Mars Group on the entire Titter platform, and then vigorously bombard the entire Mars propaganda front. The specific method was:

First, quickly remove all relevant list positions, hot searches, and hot topics, no content related to Mars is allowed;

Second, Mars's company name and Mars' product name have become sensitive words on Weibo titters. Any Weibo titter that contains these sensitive words can only be seen by the publisher themselves and cannot be disseminated to any external nature;

Third, Mars' official Weibo account was banned, and the Weibo titter official privately asked Mars to apologize for its malicious marketing within 24 hours, otherwise it would ban the official account for a year and force all its fans to disappear from the followers of all its fans;
Chapter completed!